As more major brands adopt design thinking as a process to better empathize with the needs of their customers, understanding the strategy and its phases has become essential knowledge for marketers across industries.
Join us for the AMA Design Thinking Virtual Conference on April 23 and 24. We’ll look at how design thinking can enable you and your company to understand your customers, think innovatively about how to meet customer needs, test your assumptions, and implement your plan.
Plus, you’ll have chances to connect with peers, play interactive games and test out your marketing trivia knowledge.
This AMA Virtual Conference is your opportunity to explore new processes to best serve your customers.
Principal Analyst, Altimeter, A Prophet Company
Associate Professor of Marketing, Schulich School of Business (York University) and Director, Big Design Lab
CEO, American Marketing Association
Executive Education Coach, d.school at Stanford University and Designer, stoke.d
Brian SolisPrincipal Analyst, Altimeter, A Prophet Company
Brian Solis is Principal Analyst and futurist at Altimeter, a Prophet Company, a keynote speaker and best-selling author. Brian studies disruptive technology and its impact on business and society.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
Melissa RancourtAcademic Director, Global Executive Masters on Strategic Design + Management
Markus GieslerAssociate Professor of Marketing, Schulich School of Business (York University) and Director, Big Design Lab
Markus Giesler is one of the most influential consumer sociologists and ethnographers in the world. Currently, he teaches the world’s first MBA course on customer experience design and is director of the Big Design Lab, a think tank that examines market-level design questions with public and private organizations.
Giesler’s groundbreaking big design approach is in high demand among business leaders, entrepreneurs, policy makers and anyone interested in learning how to create marketing outcomes that are greater than the sum of their economic parts. Giesler has been named “one of the best recognized experts studying high-technology consumer behavior” (Wired), one of “the young business school star professors on the rise” (Fortune), and one of “the 40 most outstanding business school professors under 40 in the world” (Poets & Quants). His research is frequently cited in The New York Times, BusinessWeek, The Wall Street Journal, The Washington Post, Wired, and others.
Russ KleinCEO, American Marketing Association
Russ Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group.
His Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s…a distinction belonging to Nike and Budweiser in previous decades. Klein was again recognized as a seminal influence behind Burger King’s recognition at this year’s Cannes ad festival as Creative Marketer of the Year in 2017; referencing a few of his most popular campaigns including:
Burger King’s groundbreaking digital campaign, “Subservient Chicken”
- ranked as the 6th greatest campaign of 21st Century by Ad Age
- and Digital Ad of the Decade by the Wall Street Journal
Klein was responsible for “Whopper Freakout”
- the highest recalled advertising campaign ever measured by Nielsen’s IAG Research among all advertisers
As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers.
- Klein was once nicknamed “Flamethrower” by an industry publication for his managerial risk-taking and provocative advertising; but he now aspires to be the torch bearer for all marketers.