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2019 AMA Symposium for the Marketing of Higher Education

Caesars Palace, Las Vegas

Your Higher Ed Marketing Community

For 30 years, the AMA Symposium for the Marketing of Higher Education has been the place where you can grow your knowledge while also building your network. It’s a community that understands when marketing changes, campuses are on the front lines trying to reach students, alumni and donors in impactful ways.

Keynote Speakers

Brandon Busteed

President, Kaplan University Partners

Brian Killingsworth

Senior Vice President and Chief Marketing Officer, Vegas Golden Knights


Early-Bird (Before 10/15/19)Standard Rate
AMA Member$895$995
For early-bird pricing, use the code “HIGHEREARLYBIRD”

What to Expect

Catch a glimpse of the Symposium experience by checking out our 2018 conference e-book.

AMA Event Policies

Agenda for 2019 coming June/July!

Please see previous years’ agendas & keynotes here:


Brandon Busteed

President, Kaplan University Partners

Brandon Busteed leads Kaplan’s work serving U.S. colleges and universities, leveraging the organization’s highly-diversified, global educational offerings and insights.  His mission is to help U.S. higher education adapt, grow and thrive.

Prior to Kaplan, Busteed was Global Head of Public Sector at Gallup – serving higher education, government and foundations.  In that role, Busteed led dozens of ground-breaking studies and consulted with hundreds of higher ed leaders.  He remains a Gallup Senior Advisor.

An internationally known speaker and author on education and workforce development, Busteed has published more than 100 articles and keynoted more than 200 conferences.  He was named a LinkedIn “Top Voice” in education for 2018, and is a frequent contributor for 

Busteed received his bachelor’s degree in public policy from Duke University where he was also a two-sport Division 1 athlete. He received an honorary doctorate from Augustana College. He is a trustee emeritus of Duke and has served on the Board of Visitors of the Sanford School of Public Policy.

Brian Killingsworth

Senior Vice President and Chief Marketing Officer, Vegas Golden Knights

Brian Killingsworth serves as Senior Vice President, Chief Marketing Officer for the Vegas Golden Knights. As CMO, he oversees the team’s marketing , strategy, branding, communications, content, digital, analytics, retail, fan development, youth hockey and will promote the Golden Knights brand within the community and internationally. In addition, he will work to integrate and cross promote the domestic wineries owned and operated by Bill Foley as well as his Rock Creek resort properties in Montana and Idaho.

Killingsworth joined the Golden Knights after spending the last two seasons as Chief Marketing Officer of the Tampa Bay Buccaneers of the National Football League. He oversaw all aspects of the Buccaneers brand, including marketing, advertising, content, digital, broadcasting, analytics, research, youth programs, community relations and events and entertainment.

Prior to joining the Buccaneers, Killingsworth served as the Vice President of Marketing and Brand Strategy for the St. Louis Rams for three seasons. With the Rams, he oversaw the team’s marketing efforts, including marketing operations, branding, creative services, advertising, content, merchandise, concessions, research, youth programs, concerts, events and also explored new revenue opportunities.
Killingsworth spent 10 years with Major League Baseball’s Tampa Bay Rays as the Senior Director of Marketing and Promotions prior to his time in the NFL. With the Rays, he oversaw all marketing, advertising, promotions and digital and social media for the team.

The Tampa, Florida native graduated from Flagler College with a Bachelor’s degree in Communications in 2000 and earned his MBA, Marketing & Management degree from the University of South Florida in 2002. Killingsworth and his wife, Emily, have two sons, Cruz and Finn.

Conference Location

Caesars Palace Las Vegas
3570 Las Vegas Boulevard South
Las Vegas, NV 89109
(866) 227-5938



We’ve secured an AMA room block at a special rate of $239.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 13.38% but are subject to change). 

Additional guests can be added for $30 per person, per night with a maximum of four people per guestroom.

Rates include a $25 daily resort fee offers in-room high-speed internet (two devices per day), access to the fitness room at the spa for two people and local calls.

> Reserve your room here.

Or you can call (866) 227-5944 and reference the group code SCSMH9 or the Symposium for the Marketing of Higher Education. Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. 

  • The reservation cut-off date is October 11, 2019.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NY2M7. There is no fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater or jacket.


Area Attractions, Events and Tourism

Please visit the Las Vegas Convention and Visitors Authority for additional city information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 




Sponsors and AMA members receive free shipping on promotional products 

Interested in sponsoring or exhibiting? Please reach out to Felipe Reyes for available opportunities:



Presenting Sponsors



Industry Experts









Sponsors and AMA members receive free shipping on promotional products

Interested in sponsoring or exhibiting? Please reach out to Felipe Reyes for available opportunities:



2019 AMA Symposium for the Marketing of Higher Education