Creating a Digital Dashboard that Drives Decision-Making
With a shrinking enrollment pool and limited marketing dollars, the use of data in evaluating marketing plans is crucial to ensure effectiveness. One of the benefits of digital marketing is the availability of data. Are you leveraging this data? Is your team organized to respond quickly?
Learning House President and Chief Operating Officer, Todd Zipper, has been marketing for students in the online channels for almost a decade. While the technology has advanced and evolved, the need for careful planning, targeting, monitoring and reacting has not. Learn how to make the most of your marketing dollars in this presentation where Todd will discuss:
- Important performance metrics to track
- Leveraging your offline brand online
- Creating a marketing and enrollment dashboard
- Evaluating channel effectiveness
Additional sessions will be posted soon and a full schedule will be posted closer to the event!