SEO + Content Marketing: New Formulas for Success


SEO Virtual Event
February 24, 2016
10am - 3:15pm CT

The lines between SEO and content strategy continue to blur with the rise in mobile and increasingly sophisticated algorithms. But each is integral to your digital marketing success — and they need to work together.

So what new approaches are getting results? What should you avoid? What new technical knowledge does your team need? Join AMA for our next Virtual Xchange® Event and find out.

You’ll hear from leading digital marketing experts on these topics and more:

  • Steps to monitor & measure your content KPIs & goals achievement
  • How user experience trumps all
  • The importance of keyword selection
  • How to optimize content for search engines
Presenting Sponsors:

Act-On Software                                Marketo


10:00am – 11:00am CT
Opening Keynote - SEO & Content: Better Together
Aleyda Solis, Founder, Orainti, International Speaker and Blogger

11:15am – 12:00pm CT
Build the Content Engine That Drives Your SEO
Ellen Gomes, Content Marketing Manager, Marketo


12:15pm – 1:00pm CT
SEO + Content = The Perfect Recipe for Inbound Success
Karrie Sundbom, Content Marketing Manager, Act-On Software


1:15pm – 2:00pm CT
Providing Quality SEO Solutions, Selling SEO and Knowing When to Outsource SEO
Kelly Shelton, Vice President of Marketing, Boostability
Andrew Eagar, Director of SEO Strategy, Boostability

 2:15pm – 3:15pm CT
Closing Keynote - SEO + Content Marketing: Putting it All Together
Brent Payne, CEO, Loud Interactive

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