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On-Demand Dates: February 22, 2017- May 22, 2017
Customer centricity has become an essential component of organizational success. In a world where attention spans are shrinking, it is important that marketers nurture and grow customer engagement and loyalty. Join the AMA for a FREE On-Demand Virtual Conference featuring marketing thought leaders Guy Kawasaki and Peter Fader, along with engaging sponsored sessions from IBM, Marketo and Strativity.
You'll hear from leading customer centricity experts on these topics and more:
- How can marketers find the right balance of personalization while avoiding the “creepiness factor”?
- What challenges are companies facing as they realign themselves more with the modern, digital-first customer?
- Is a customer journey just a set of consumer touch points, or is it something more?
Don't Forget To:
1. Watch presentations in the theater.
2. Visit with leading companies in the exhibit hall.
3. Watch demo videos from exhibitors, add collateral to your virtual briefcase.
4. Visit the resource center to download content.
About the presenters:
Guy Kawasaki is the chief evangelist of Canva,
an online graphic design tool. He is on the board of trustees of the
Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an
executive fellow of the Haas School of Business (UC Berkeley). He was
also the chief evangelist of Apple. He is also the author of The Art of
the Start 2.0, The Art of Social Media, Enchantment, and nine other
books. Kawasaki has a BA from Stanford University and an MBA from UCLA
as well as an honorary doctorate from Babson College.
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains. These insights are reflected in his book, “Customer Centricity: Focus on the Right Customers for Strategic Advantage.”