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An Official Event of AMA Marketing Week!​

 




When: October 2-3, 2018
Where: Online at your favorite location!

​​In today’s fast-paced world, how do you make yourself future proof? You become a digital marketing expert. At AMA Marketing Week’s virtual event, you’ll be immersed in two days of inspiring, future-thinking programming from the top minds in the industry.

Topics we’ll cover:
-Voice Search
-Artificial Intelligence
-SEO & SEM
-Google Analytics and AdWords
-Growth Hacking, and how to scale effectively
-Attribution strategies

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Speakers

Keynote Presenter

Christina Duncan

Principal Analytical Lead
Google



 

Presentation: Googling in the Age of Assistance
Thanks to mobile and assistive devices, today’s consumer can get exactly what she wants, instantly and effortlessly with a simple voice command.  She’s more curious, demanding, and impatient than ever before. As technology advances, she is coming to expect all digital experiences to be helpful, personal, frictionless -- and she expects brands to leverage technology to deliver this assistance, too.

The Google Assistant is a conversation between the user and Google that helps them get things done in their world. Ask it questions. Tell it to do things. It is their own personal Google, always ready to help. According to E-marketer, 87% of B2C marketers in the US believe digital assistants will play a significant role in marketing before 2021. A brand’s ability to leverage data to anticipate consumer needs will define their ability to grow.

Key takeaways:

  • Understand that assistance is about the moments where you can be helpful to your consumer
  • An early view into how assistance is changing consumer behavior
  • Examples of how brands can be more assistive to their consumer
About the Presenter:

Christina is a Principal Analytical Lead at Google. In this role, her goal is to leverage analytics and search intent data to tell stories, drive strategy and prove impact for large CPG companies. Christina began her career in investment banking and before joining Google worked as a Consultant at The Boston Consulting Group. She earned her BA from Dartmouth College and an MBA from the University of Chicago Booth School of Business.

 

Keynote Presenter

Jennifer Lo Chan​

Head of Marketing
Beautiful.AI​



 

About the Presenter:
Named Forbes 30 Under 30 in Marketing & Advertising, Jennifer leads marketing strategy as Head of Marketing for stealth startup Beautiful AI, developing go-to-market for AI-powered presentation design software funded by Shasta Ventures, First Round Capital, and Trinity Ventures. Previously spearheaded marketing strategy for Nvidia's first artificial intelligence super computer DGX-1, a technology at the center of artificial-intelligence research that included partnerships with Elon Musk at OpenAI. Past experience includes stints at Samsung, Symantec, Intel Security and start-ups.



Keynote Presenter

Allen Gannett

Founder and CEO
TrackMaven​



 

About the Presenter:
Allen is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.



Keynote Presenter

Lee Odden

CEO
TopRank Marketing​​



 

About the Presenter:
Lee Odden is a marketing strategist, author, speaker and bearded world traveler. He’s also CEO of TopRank Marketing, a digital marketing agency that serves top B2B brands with “best answer” marketing strategies that integrate content, search, social, advertising and influencer marketing. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized a customer-centric approach to marketing at over 200 events in 17 different countries, through numerous industry publications and an award winning blog at toprankblog.com

Agenda

This event will open at 9:30 AM CT and the opening keynote presentation will begin at 10:00 AM CT. Please stay tuned for the full agenda. 

 
Sponsors






 

Interested in sponsorship opportunities? Please contact Andrew Nelmes at anelmes@ama.org.

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