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An Official Event of AMA Marketing Week!​

 




When: October 2-3, 2018
Where: Online at your favorite location!

​​In today’s fast-paced world, how do you make yourself future proof? You become a digital marketing expert. At AMA Marketing Week’s virtual event, you’ll be immersed in two days of inspiring, future-thinking programming from the top minds in the industry.

Topics we’ll cover:
-Voice Search
-Artificial Intelligence
-SEO & SEM
-Google Analytics and AdWords
-Growth Hacking, and how to scale effectively
-Attribution strategies

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Speakers

Keynote Presenter

Christina Duncan

Principal Analytical Lead
Google



 

Presentation: Googling in the Age of Assistance
Thanks to mobile and assistive devices, today’s consumer can get exactly what she wants, instantly and effortlessly with a simple voice command.  She’s more curious, demanding, and impatient than ever before. As technology advances, she is coming to expect all digital experiences to be helpful, personal, frictionless -- and she expects brands to leverage technology to deliver this assistance, too.

The Google Assistant is a conversation between the user and Google that helps them get things done in their world. Ask it questions. Tell it to do things. It is their own personal Google, always ready to help. According to E-marketer, 87% of B2C marketers in the US believe digital assistants will play a significant role in marketing before 2021. A brand’s ability to leverage data to anticipate consumer needs will define their ability to grow.

Key takeaways:

  • Understand that assistance is about the moments where you can be helpful to your consumer
  • An early view into how assistance is changing consumer behavior
  • Examples of how brands can be more assistive to their consumer
About the Presenter:

Christina is a Principal Analytical Lead at Google. In this role, her goal is to leverage analytics and search intent data to tell stories, drive strategy and prove impact for large CPG companies. Christina began her career in investment banking and before joining Google worked as a Consultant at The Boston Consulting Group. She earned her BA from Dartmouth College and an MBA from the University of Chicago Booth School of Business.


Keynote Presenter

Jim Sterne​

Jim Sterne, Director Emeritus, Digital Analytics Association, author of Artificial Intelligence for Marketing: Practical Applications

 

Presentation: Artificial Intelligence for Marketing - Getting Started
Jim explains a little history, a few definitions and all the implications of AI and machine learning. You'll be able to speak cogently with your colleagues, determine where to apply this innovative technology first, and see how these new tools will change your job.  Tune in to learn how to remain relevant in tomorrow’s marketing department.

About the Presenter: 

Jim Sterne focuses his thirty years in sales and marketing on creating and strengthening customer relationships through digital communications. Sterne has written twelve books on Internet advertising, marketing and customer service including the humorous Devil's Data Dictionary and his latest, Artificial Intelligence for Marketing: Practical Applications.

Sterne has produced the eMetrics Summits since 2002 and is co-founder and current Board Chair of the Digital Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the UK's premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association.


Keynote Presenter

Allen Gannett

Founder and CEO
TrackMaven​



 

Presentation: Flashes of Genius - Learning the Art and Science of Creativity

The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius - it is not something you can be intentional or methodical about. This talk will disprove this, explain how flashes of genius actually happen and provide ways any creator can increase their odds of having one.

The talk is based on two years of research for Gannett's upcoming book The Creative Curve (June 2018, Penguin Random House). As part of this, he interviewed dozens of the world's leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field. Based on this, he found four patterns—The Four Laws of Creative Curve—that all creatives engage in. These laws are not only scientifically valid but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett's research and an early look at how you can leverage it.

Key Takeaways:

  • You will learn the neurological and psychological mechanisms behind flashes of genius
  • How you can learn to have more of these so-called aha moments through the mass consumption of content
  • How famous creators engage in a strategy called “the 20% principle” that is accessible for anyone
  • How imitation provides you with the ability to create ideas that have the right mix of familiarity and novelty.

About the Presenter:
Allen is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.


Keynote Presenter

Lee Odden

CEO
TopRank Marketing​​



 

Presentation Title: Be the Best Answer for Your Customers with Content, SEO and Influence

Consumer distrust of advertising is as strong as ever with 83% trusting recommendations from their peers over advertising (Nielsen). In a world of information overload, self-directed buyers are searching for useful, credible information they can use to make purchase decisions. Successful marketers understand their customers and deliver “best answer” content that is easy to find in search and credible through relevant influencers. 

This presentation will show you:

  • The modern content marketing integration model 
  • How to use SEO data to inform content and influencer selection
  • Examples of companies leveraging Best Answer content strategy
  • Key metrics of performance for content, SEO and influencer programs

Lee Odden is a marketing strategist, author, speaker and bearded world traveler. He’s also CEO of TopRank Marketing, a digital marketing agency that serves top B2B brands with “best answer” marketing strategies that integrate content, search, social, advertising and influencer marketing. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized a customer-centric approach to marketing at over 200 events in 17 different countries, through numerous industry publications and an award winning blog at toprankblog.com


Agenda

This event will open at 9:30 AM CT and the opening keynote presentation will begin at 10:00 AM CT. 

Day 1: October 2

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10 AM-11 AM CT

Googling in the Age of Assistance

Christina Duncan, Principal Analytical Lead, Google​

​11:15 AM-12 PM CT

Using Google Analytics and Facebook Ads to get +200% ROI

Edin Halilovic, Co-Founder & Business Dev, Lilium Digital

​12:15 PM-1:15 PM CT

Artificial Intelligence for Marketing - Getting Started

Jim Sterne, Founder, Marketing Evolution Experience & Digital Analytics Association

​1:30 PM-2:15 PM CT

 

Building your Digital Maturity

Jeff Cheal, Director, Product Strategy; Personalization, Campaign & Analytics, Episerver

 


Day 2: October 3  ​


        


​10 AM-11 AM CT

Flashes of Genius - Learning the Art and Science of Creativity

Allen Gannett, Founder & CEO of TrackMaven

​11:15 AM-12 PM CT

Personalization Solved: Using Artificial Intelligence to Drive Engagement
Brian Glover, Senior Director of Product Marketing, Marketo

​​12:15 PM-1:15 PM CT

Be the Best Answer for Your Customers with Content, SEO and Influence

Lee Odden, CEO, TopRank Marketing​ 

​1:30 PM-2:15 PM CT

 

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Overcoming Attribution Frustration: Moving from Gut Instincts to Data Smart Decisions

Misia Tramp, VP Customer Experience Strategy & Insight, Metia


 

 
Sponsors
 
 

 
 
 
 
 
Interested in sponsorship opportunities? Please contact the AMA at sales@ama.org​.
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