On-Demand: Digital Marketing: Delivering a Custom Experience


Digital marketing is evolving. Marketers have troves of data at their fingertips, and customers are influencing brand perception and business decisions more than ever. Consumers now expect instant, customized interactions when doing business with a company—so how can you deliver?

At the AMA Digital Marketing Virtual Conference, we’ll help you stay on the leading edge of digital marketing. We’ll provide insight into the tools that can help ease your workflow and build marketing automation that feels personalized, while staying agile and creative.

Keynote speakers and session presenters will gather from companies including YouTube, Act-On Software, Monumental Shift and more. You’ll learn more about:

  • Marketing in a YouTube Generation
  • Optimizing Your Website for Lead Generation
  • Creating a Mobile Marketing Strategy
  • Using Data to Gain Insights, Big and Small
  • How Paid, Owned, and Earned Media can Transform Prospects into Partners

Register for this complimentary event to save your spot for May 17th and check back to see more great speakers we’ll be adding to the lineup soon.

Keynote Speakers

Chris Di Cesare
Head of Creative Programming,
Andrew Davis
Monumental Shift

Chris Di Cesare is head of creative programming at YouTube. He also currently serves as creative director and executive producer of Google events including YouTube’s upfront event, Brandcast, as well as last year’s YouTube Music Awards.

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before co-founding, building and selling a thriving digital marketing agency, Andrew Davis created programming for local television, produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He has marketed for tiny start-ups and Fortune 500 brands. In 2016, Davis founded Monumental Shift, the world’s first talent agency for marketing thought leaders.


Rachel Rosin
Sr. Manager, Digital Marketing,
Act-On Software
Deborah Holstein
VP, Marketing,

Rachel Rosin is the senior manager, Digital Marketing Team at Act-On. She is responsible for the development and execution of content and maintaining an engaging digital presence designed to attract, capture, and nurture prospects and leads. She is also a key player in content development for lead and pipeline cultivation with a focus on growing inbound lead generation and increasing conversion rates.

Deborah Holstein has over 15 years in technology marketing leadership roles focused on B2B and B2C SaaS businesses. Currently VP Marketing at Hightail, Deborah has held leadership roles at Yahoo and Cisco as well as launching and growing technology startups including Animoto and Grokker. Skilled in building and leading highly engaged teams, Deborah is an active leadership mentor with Everwise and writes regularly on marketing and leadership topics on Medium, Pulse, MarketingProfs and Business2Community.  She holds an M.B.A from New York University in Marketing and Statistics and a B.S. in business from Georgetown University.

Jay Calavas
Chief Innovation Officer,
Robert Brennan
Manager of Professional Services,

Jay Calavas has more than 15 years of proven digital marketing experience, including web analytics, business intelligence, email marketing and optimization, and is responsible for helping promote the global adoption of the Tealium brand and products. Prior to this role, Jay first ran global sales at Tealium, helping grow the company into the market leader for enterprise tag management. After that he orchestrated the global launch of AudienceStream, the first real-time segmentation and action engine designed for marketers.

Marketing optimization professional with more than 8 years of experience developing and executing optimization strategies. Exceptional ability to blend data, user experience and design skills to continually produce significant ROI. Robert has executed hundreds of experiments for brands such as Allstate Insurance, Vonage, Delta Airlines, AT&T, ShoeBuy, Avis Budget Group, Match.com and more.




Keynote Sponsors:

Wednesday, May 17, 2017


Download Full Agenda Here

Speaker Session Title & Description (all times in CT)




Andrew Davis,
Monumental Shift


10:00 AM - 11:00am
Momentum: The Simple Secret Smart Businesses Use to Turn Browsers into Buyers!

In this action-packed, keynote session, best-selling author and former television producer Andrew Davis, will reveal the secrets to their success. He’ll show you how they leverage — no create — momentum that converts browsers into buyers.

You’ll see how to leverage the Waterfall Effect to drive the attention of the media, how to build anticipation, and even how to prolong the honeymoon phase. But most importantly, you’ll stop chasing leads and start attracting buyers.


Rachel Rosin,
Sr. Manager, Digital Marketing,
Act-On Software

11:15 - 12:00pm
Optimizing Your Website for Lead Generation

Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then it’s not taking you anywhere either.

A company’s website is its most powerful marketing asset. Join Rachel Rosin, Sr.Manager of Digital Marketing of Act-On Software, to explore principles and tactics that will get your motor running at full power.



Jay Calavas,
Chief Innovation Officer,

12:15pm - 1:00pm
Pros and Cons: Analyzing MarTech for the Single View of the Customer

Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

Join this session to determine which technology is best suited to create and act on a single view of the customer.


Deborah Holstein,
VP, Marketing at Hightail

1:15 - 2:00pm
Marketing is a Marathon Not a Sprint: Here’s How to Help Your Creative Keep Pace

The ability to test and learn and use big data to personalize marketing efforts into micro-targeted campaigns puts pressure on creative teams to produce more and more original content, often at at a faster pace than ever before sometimes at the cost of creative quality or your team’s engagement.

In this webinar, Deborah Holstein will examine the impact of creative quality vs quantity and give tips on how teams can continue to produce more without being slowed down in the creative review and approval process. In this webinar you’ll learn:

  • Why you should focus on creative quality
  • How updating your workflow can help teams focus on creative output vs. process input
  • Tips for getting the most creative ideas out of your team


Robert Brennan,
Manager of Professional Services,


2:15 - 3:10pm
Optimize Your Digital Storefront: 5 tips for Reducing Conversion Friction During a Site Redesign

Website redesigns are risky business. Get it wrong, and you could lose your most loyal customers – and conversions could take a dramatic nose dive.

Optimization helps you execute a major redesign correctly. Join OpenText as we share tips on how to optimize your digital storefront, reduce conversion friction, and avoid costly, damaging blunders. In this presentation, you will learn:

  • Why many website redesigns fail
  • How using optimization and data boosts chances of success
  • Tactics to keep loyal customers and improve conversions during a major redesign




Chris Di Cesare,
Head of Creative Programming, Google/YouTube

3:15 - 4:00pm
Marketing in a YouTube Generation

Join Chris Di Cesare, head of creative programming at YouTube, as he discusses marketing in a YouTube generation.


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