Register      Speakers      Agenda      Sponsors
On-Demand: Data Insights
 




Closes: Tuesday, August 28, 2018
Where: Online at your favorite location!

Data alone is useless. But when you know what to measure and how to do it, data can be a powerful tool to help you make smarter business decisions. The AMA Data Analytics Virtual Conference will equip you with the knowledge you need to become a measurement master. You’ll learn how to use analytic tools to boost SEO, show ROI and develop key performance indicators. Best of all, this FREE event is happening from the convenience of your home, office or local coffee shop.


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Speakers

Keynote Presenter

Janneke van Geuns
Head of Analytics & Insights,
Food, Beverage & Restaurants
Google


Keynote Presenter

Misia Tramp
VP Customer Experience Strategy and Insights
Metia
 
 

Sponsored Session

Lev Mazin
CEO, Co-founder
AYTM.com

Sponsored Session

Mike Madden
Senior Marketing Manager
Marketo

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Agenda

10:00 AM - 11:00 AM: Opening Keynote- How to Future-Proof Your Business by Leveraging Digital Trends & Analytics
Janneke van Geuns, Head of Analytics - Food, Beverage & Restaurants, Google

11:15 AM - 12:00 PM: AYTM Sponsored Session: Bringing Personas to Life with Automation
Lev Mazin, CEO, Co-founder, AYTM.com

12:00 PM - 12:30 PM: Networking Break

12:30 PM - 1:15 PM: Marketo Sponsored Session: Marketo’s Secrets to Campaign Optimization
Mike Madden, Senior Marketing Manager, Marketo

1:30 PM - 2:30 PM: Closing Keynote- The Transformation of The Customer Journey From ‘Selling Things’ to ‘Creating ‘Experiences’ For Audiences
Misia Tramp, VP Customer Experience Strategy and Insights, Metia


Registration
 
Sponsors
 

Interested in sponsorship opportunities? Please contact Andrew Nelmes at anelmes@ama.org.

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