Rene Huey-Lipton
Rene Huey-Lipton
Director, Strategy Group
GSD&M
​Rene has been a driving force behind great ideas that work for just over 20 years. One of the lucky ones, she fell into strategic planning right out of college and found something she loved—and to quote the classic 1987 film, The Princess Bride, “Wuv, tru wuv, will fowow you foweva”. And it has—taking her strategy skills on a journey of brand consultancy, advertising, innovation and research. She joined BrainJuicer in 2012 as Head of Juice Generation for the Americas. Three months later, she became part of the US leadership, as well as Head of Juice Generation, Globally.   Now, after three years working with the good folks at BrainJuicer, she is back at GSD&M as Strategy & Insights Director.  But, regardless of where she plugs in, she continues to focus on good ideas, good insights and good storytelling.   

In her spare time she writes, raises two kids and a husband-poet, and searches in vain for her own artistic outlet, currently is trying out knitting and embroidery.

Specialties: Target identification and profiling, insights, ideas, branding, strategy, collaboration, qualitative research design, behavioral economics.

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