Mark Burgess is a branding consultant, content strategist, digital marketer, and educator. He has held senior-level marketing and digital marketing roles at PricewaterhouseCoopers, McCann-Erickson, and AT&T. Mark is ranked #19 on Onalytica’s list of Top 200 “Content Marketing Influencers.” In 2014, Mark delivered a TED Talk at the TEDxNavesink event.
As a content strategist, Mark works with clients to create an effective content marketing strategy using a seven-step process model focused developing quality content that resonates with the audience; brand story telling and building a content supply chain.
Mark is co-founder and president of Blue Focus Marketing® LLC, a branding consultancy that was awarded the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing blog. Mark is co-author of The Social Employee: How Great Companies Make Social Media Work, by McGraw-Hill. The book highlights the unique stories of several major companies actively engaged in cutting edge social branding strategies.
Mark teaches in both the MBA and Professional Science Masters programs at Rutgers Business School. He also creates and teaches executive education strategy courses for Rutgers’ Executive Education program.
Mark is on the training faculty for the AMA teaching workshops on Content Marketing and has also taught Integrated Marketing Communications (which he calls Brand Choreography).
Prior to starting Blue Focus Marketing, Mark held senior roles at AT&T in digital marketing. He led PricewaterhouseCoopers Global Web team with responsibilities for global content strategy and content development. As a Vice President at McCann-Erickson, Mark led the flagship L’Oreal and Sears advertising accounts in the New York and Chicago offices. Mark has an Executive MBA from Fairleigh Dickinson University and has earned executive education certificates at Dartmouth’s Tuck School of Business, the Duke University Fuqua School of Business and Disney Leadership University.