Jacqueline M. Dawley, Ph.D.
Insight Analysis
​Dr. Dawley is President of Insight Analysis, a consulting firm that specializes in the use of multivariate statistical analyses for marketing research applications.  She has had extensive experience in quantitative research for consumer and industrial products and services, completing analysis for a range of marketing applications, including market segmentation, new product development, perceptual mapping, and attitude and psychographic modeling.

Before founding Insight Analysis, Dr. Dawley was Research Associate at Allstate Research and Planning Center, where she conducted market research and developed expert systems applications.  Previously, she developed human resource systems software for Tesseract Corporation.  Earlier positions included Director of Academic Computing at the University​ of San Francisco, where she served as a faculty research consultant and managed computing services.  Prior to that, Dr. Dawley was Assistant Professor of Psychology at the University of Albuquerque.

Dr. Dawley occasionally teaches courses in research methods, statistics, and consumer behavior in the McLaren School of Business at the University of San Francisco, the Marketing Department at San Francisco State University, and the Faculty of Economics at the University of Ljubljana, Slovenia.  She is also a frequent presenter on multivariate statistics at local and national American Marketing Association conferences with the following selected examples:
  • Teaches the session on segmentation at the Advanced School of Marketing Research, Terry College of Business, University of Georgia
  • Conducts the market segmentation tutorials (basic and advanced) and positioning tools tutorial at the American Marketing Association’s Applied Research Methods (ARM) conference series held two times annually in different locations throughout the USA
  • Chaired the 2001 Advanced Research Techniques Forum (ARTF), June, 2001 (Amelia Island, FL) and the 2006 ARTF in Monterey, CA​
  • Invited member of the University of California - Berkeley Symposium on Advances in Segmentation Methods, June, 2001 (Asilomar – Pacific Grove, CA​)
Dr. Dawley received a Ph.D. in Experimental Psychology from the University of Illinois and a Diploma in Data Processing Technology from Albuquerque Technical-Vocational Institute.  An active member of the American Marketing Association, she was a member of the Board of Directors of the San Francisco Bay Area Chapter from 1991- 1997, and was the Chapter President for 1995-1996.  Dr. Dawley served on the Marketing Research Council of the American Marketing Association from 2000 - 2005, and was selected as Vice President for 2003-2004.  She is also a member of the Western Psychological Association, the Association for Psychological Science, and the American Statistical Association.

Contact information:

Jacqueline M. Dawley
Insight Analysis
1301 Eugenia Avenue
San Francisco, CA 94110-5647​
Fax: 415-282-0185
Email:  ianalysis@aol.com

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