Greg W. Marshall, Ph.D.
Charles Harwood Professor of Marketing and Strategy
Rollins College
​Greg W. Marshall (Ph.D., Oklahoma State University; BSBA and MBA, University of Tulsa) began his professional career in the retail industry, coming up through the ranks of the stores organization at Target Corporation. From there, he shifted over to roles in the consumer packaged goods (CPG) industry in product management and sales management for Mennen (now part of Colgate Palmolive) and Warner-Lambert (acquired by Pfizer). 

In 1989 Greg made the decision to go back to school for a Ph.D. with a major in marketing and minor in management, focused on the managerial side of marketing including strategy, planning, and sales management. Since completing his Ph.D. he has served on the faculties of several top business schools and presently is Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. Rollins is the top-ranked MBA program in Florida. He also holds a visiting appointment as Professor of Marketing and Strategy at the Aston Business School, Birmingham, UK. Greg continues to have one foot in industry practice and one foot in academe, and works heavily with firms and individual managers and executives that seek to create and implement best practices in selling and sales management and marketing strategy and planning. The American Marketing Association (AMA) considers Greg one of their top experts in these areas and he facilitates public and corporate programs for them around the country. 

In 2006, the President of Rollins College engaged Greg to assume a vice-presidential role to lead a ground floor-up, organization wide initiative that involved all internal and external stakeholders to institute and realign a host of strategic marketing processes at the institution. Completed in 2009, this initiative had a transformative impact on Rollins’ ability to compete for the best students, faculty, and staff. On the academic side, Greg is a prolific publisher on managerial issues in sales and marketing and also is co-author of a several top selling textbooks on marketing, selling, and sales management. He is presently serves on the AMA Board of Directors, is Past President of the AMA Academic Council, and also was a founder and served for five years on its Strategic Planning Group. Greg is a Distinguished Fellow and Immediate Past President of the Academy of Marketing Science, and is a Distinguished Fellow and Past President of the Society for Marketing Advances. 

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