Don Sexton
Professor of Decisions, Risk, and Operations and Professor of Marketing
Columbia University
​Don Sexton
Professor of Decisions, Risk, and Operations and Professor of Marketing, Columbia University
Founder and President, The Arrow Group, Ltd.®

​Professor Sexton has successfully worked with thousands of marketing managers throughout the world to help them develop and implement marketing and branding strategies that are singularly effective in achieving marketing and financial objectives.   His goal is to provide managers with cutting-edge ideas that they can put to immediate use.  His teaching is characterized by his breadth and depth of knowledge, experience in many industries with many organizations, humor, and the ability to make complicated ideas easy to understand and easy to employ.

A recipient of Columbia Business School’s Distinguished Teaching Award, Don has been a regular faculty member at Columbia for more than 40 years, teaching in the areas of marketing, branding, international business, and quantitative methods. He was one of the original designers of the Columbia Marketing Management Executive Program, for many years rated number one in the world by the Financial Times, and held the role of faculty director for several other Columbia executive programs in management and in marketing.  He has presented numerous executive education sessions for the Association of National Advertisers, has been a frequent speaker at Conference Board events, and served as the Faculty Director of ARF University.  Don is currently president of the New York Chapter of the American Marketing Association and is the coordinator of the Panel of Judges for the Marketing Hall of Fame.

For several years Don served as a visiting professor at INSEAD and at the China Europe International Business School in Shanghai.  He has also taught at the University of California-Berkeley, the Indian School of Business, Hong Kong University of Science and Technology, Skolkovo (Moscow School of Management), Beijing Management Institute, Australian Graduate School of Management, University of Hawaii, University of Tehran, Jagiellonian University (Krakow), and the U.S. Business School in Prague. 

Don’s research and writings focus on the design and implementation of marketing and branding strategies, both domestic and global, and the evaluation of marketing ROI.  He received the 2011 Marketing Trends Conference award for his work on marketing and branding strategy.  He is the US Editor of the Journal of Marketing Trends and serves on the editorial boards of the Journal of Advertising Research, the Business and Economics Journal, and Innovar.  His more than 100 publications include articles in the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Journal of Business, and Management Science and six books.  His book on marketing strategy, Marketing 101, is sold throughout the world and has been translated into several languages including Chinese, Turkish, Polish, Farsi, Romanian, and Indonesian.  Branding 101  is translated into Russian and Vietnamese.  Value Above Cost:  Driving Superior Financial Performance with CVA®, the Most Important Metric You’ve Never Used explains how marketing and branding determine financial performance and is available both in English and in Chinese. Marketing and Management Science (with W. Clark) was one of the pioneering books linking quantitative methods and marketing.  His opinions are frequently quoted in media such as the New York Times, Business Week, Ad Age, WCBS, the Xinhua News Agency, and Beijing’s China Economic Daily.

Don is the founder and president of The Arrow Group, Ltd.® (, an organization that develops and conducts executive seminars and provides consulting services in marketing and branding strategy and in marketing and branding ROI.  His clients have included GE, Unilever, Verizon, Citicorp, Sony, IBM, AT&T, Pfizer, Pepsi, Boeing, Kellogg’s, DuPont, Kodak, Motorola, Novartis, Grainger, MetLife, Omnicom, Brown-Forman, McGraw-Hill, VNU, medcohealth, Eastman Chemical, Intuit, Bacardi, UNICEF, Merck, AIG, Domino's, Abbott, Corning, Dial, Alitalia, Wendy’s, Metropolitan Opera, Avon, Chase, Shell, Zeiss, Dow Corning, Mattel, Hershey, Allergan, Hormel, Miller Brewing, Symantec, Florida Power & Light, Hallmark Channel, Sanofi-Aventis, Volkswagen, Petronas, ARAMARK, and Becton Dickinson.

He received his M.B.A. and Ph.D. from the University of Chicago and his B.A. from Wesleyan University, all in the disciplines of mathematics and economics.  

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