Dana VanDen Heuvel
Senior Vice President and Director of Digital Marketing
Associated Bank

A visionary speaker, technology leader, and marketing specialist, Dana VanDen Heuvel helps marketers reach and keep customers through his thought leadership marketing philosophy.

Dana was a pioneer in the blogosphere with his company BlogSavant™ in 2004 and continues to be a leader and innovator in social media, internet marketing, and sales technology today. A thought leader, Dana continually changes the perception of marketing to attract the brightest and the best.

“I love marketing. Period,” said Dana. “I want marketing to have the same high regard that every other discipline in business gets.” And he does just that through his marketing consulting and speaking enterprise, MarketingSavant™.

His three-phase process, Investigation, Creation and Activation works like this:

Investigation: What's out there, who's using it, and what does it look like in B2B. During this phase, you and Dana collaborate to determine what technologies are right for you and your industry.

Creation: Dana combines new marketing tactics, technologies, market intelligence, and your current marketing plan to determine which to pursue based on your organization's profile, corporate culture, resources and risk tolerance.

Activation: Putting it all to work to help you reach and keep customers.

“Dana has proven himself not only a knowledgeable expert in his field, but also as a skilled presenter and ongoing consultant. … He was able to work with a group of individuals with varied experience, technical knowledge, and comfort levels. He made the relatively unknown “blogosphere” become something we not only understood, but something we were comfortable integrating into our organization’s communication initiatives and putting into practice.” - Shauna L. Lemieux, American Cancer Society

Representative Clients & Previous Experience: American Marketing Association (AMA), Word of Mouth Marketing Association (WOMMA), Les Blog (Paris), Internet Retailer, Public Relations Society of America (PRSA), BMA, Warner Brothers Home Video, Imaginasium Inc., Pheedo, American Cancer Society, QuadCreative, Milwaukee Magazine, McCain Foods, Boys & Girls Club of America, Emerson Inc., Ellio’s Pizza, Coalesce Marketing, Krueger International, Tupperware, St. Norbert College, Schneider National, Northwestern Mutual, Nicolet Bank, Intuit, Intel and more.

His recent AMA webcast on Marketing Technology landed the organization 1922 new members, yielding nearly $600,000 in new membership revenue.

Target Market: B2B marketers, including Vice President of Marketing, Marketing Director, or CEO for companies generating $5 million to $20 billion in annual revenue, who are creative, innovative thought leaders that recognize the need for new technologies to help them reach and keep customers.

Author: www.danavan.net, www.businessblogconsulting.com, MarketingProfs (www.mpdailyfix.com), and Adotas. Books: Marketing Tech 08: Using Emerging Media in Marketing and Social Networking: MySpace, YourSpace and TheirSpace, Connecting With Your Customers in Online Social Networks

Adjunct Assistant Professor: Dana is an Adjunct Marketing Professor at St. Norbert College in De Pere, WI teaching courses on marketing, social networks and marketing, new media and thought leadership marketing.

Brand Attributes: Collaborative creator, innovative, forward thinking, entrepreneurial, personable, well connected, and honest.


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