Cheryl Burgess
CEO
Blue Focus Marketing®

​Cheryl Burgess (@ckburgess) is co-founder, and CEO of Blue Focus Marketing.  She helps transform brands from the inside out by implementing strategic social business initiatives that empower social employee engagement, and social executive leadership. 

She is the co-author of the best seller, The Social Employee (McGraw-Hill), which includes success stories from IBM, AT&T, Dell, Cisco, Southwest, Adobe, and Domo.  Management guru, Tom Peters, hailed her book as “his favorite #1 social business book.” The Social Employee was featured in MIT Sloan Management Review 2015, and The Boston Globe. 

Burgess served as a special advisory board member for The Economist Intelligence Unit, research arm of The Economist Group. Cheryl is a Lynda.com + LinkedIn author, creating online video courses for global organizations. She is also on the advisory board of CultureSphere, the world’s first social media platform powered by employee-inspired media.  Burgess is an IBM VIP Futurist, and is listed as “Forbes Top 5 Influential CMOs”, “Top 40 Social Selling Marketing Masters”; Forbes “Must-Follow Marketing Minds”; and #7 Top CMOs on Twitter.” She is a contributor to Harvard Business Review—Italia and an expert blogger for CEO.com and CMO.com. 

Cheryl is an international speaker.  She has spoken at AMP, Australia and New Zealand; Social Business Forum Milan, Italy; IBM Connect, Dell World, and Pivotcon.  She is a contributor to the Wharton Future of Advertising 2020 project.  She is the winner of five Twitter Shorty Awards in Marketing, hailed by The New York Times as the Oscar of Twitter. 






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