Ben Shank’s expertise is in helping clients get their message across through dynamic writing.
These clients have been in United States, Canada, and England. After working with Ben, they report that their writing gets the results they want. Why? Because their writing has become clear, concise, and reader-focused.
As owner and leader of his company, Writing Consultants, Inc., Ben works enthusiastically to identify what’s needed to raise the impact of the written word. His company provides a wide range of expert training, coaching, and editing.
His approach to achieving excellence in marketing writing usually involves taking these three steps:
• Identify writers’ obstacles and industry best practices.
• Train and coach those who do the writing.
Check for success in achieving excellence.
Ben regularly challenges marketing writers to get more impact out of fewer words.
His classes and coaching allow marketing writers to capitalize on and complement emerging marketing intelligence and technology.
Ben is nationally well-known as an outstanding writing instructor and coach in corporate settings. His clients regularly return to him to train in young new hires and veterans in need of refreshers. His teaching also extends to offering classes for universities, government, and non-profit organizations.
Here is a partial list of Ben’s better known clients.
• Boston Scientific
• Express Scripts
• Mayo Clinic
• Principal Financial Group
• Prudential Financial
• RBC Wealth Management
• Securian Financial
• State of Minnesota
• Thomson Reuters
• United Health Group
• The United Way
• University of Minnesota
• University of St. Thomas
As a business, social media, and technical writing expert, Ben’s background includes an undergraduate degree in communications, graduate training in industrial relations and ethics, and a master’s degree in psychology. He is a licensed psychologist, which has helped with aspects of audience analysis and issues like writer’s block.
Getting your message across today? Simple idea, big challenge. Ben Shank has the broad experience and expertise to help you better meet that challenge.