Alok Kumar, University of Nebraska Bio Image
Alok Kumar
Assistant Professor
University of Nebraska

​Alok Kumar (Ph.D., University of Wisconsin-Madison) is Assistant Professor at the College of Business, University of Nebraska-Lincoln. His primary research and teaching interests are in the areas of managerial marketing, marketing strategy, and inter-organizational relationships. Much of his research deals with value-creation and value-claiming issues which arise  in marketing alliances. He has published in the Journal of Marketing and the Journal of Marketing Research.


Winter Marketing Educators' Conference - 2015 Conference Track Chair​
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.