eLearning



Online Learning 
 One Hour at a Time

It takes more than instinct to be a smart marketer. It takes knowledge. But in-person education can be time-consuming and beyond budget. AMA’s new eLearning program has changed that. Now you can learn what you need to know — all online, all on your own terms.

AMA eLearning courses deliver timely, authoritative marketing information through engaging, interactive modules that contain downloadable tools, case studies, knowledge checks, and simulations. Each module is only an hour long, so you can easily work them into your schedule and budget. 


As with all of AMA’s eLearning courses, you’ll find:

  • It’s accessible. You can access AMA eLearning from your tablet, smartphone, or computer, anytime. Need to stop in the middle of a module? No problem. You can pick up where you left off from any device without missing a beat.
  • It’s affordable. Each eLearning module is only $99 for AMA members, $129 for nonmembers. Take one, take them all – it’s up to you. After taking all the modules in a given course, you earn a Course Certificate. Good for you, good for your company!
  • It’s career-changing. AMA eLearning is way more than a talking head. It’s relevant, interactive and fun, with case studies, periodic knowledge checks and a community forum for connecting with other participants. A virtual component even allows you to simulate what you learned. Plus, you get resource links and takeaways galore.

​​Ready to give it a go?
We've just launched the first five modules in the Digital Marketing eLearning Certificate Course: 

Mobile Marketing eLearning ​Module


Social Media eLearning Module


Email Marketing eLearning Module​​


Web & Digital Analytics eLearning Module​​


Digital Content Marketing eLearning Module​​​

And please stay tuned for the Online Advertising Module, coming May/June 2016

​Upon completion of each module, students will be awarded a Certificate of Completion, and upon completion of the entire 6 module online marketing course, a Certificate in Digital Marketing will have been earned! 
 

What’s not to like? Try out AMA eLearning today. We guarantee you’ll come away a smarter marketer.


​Frequently Asked Questions​


Additonal Questions?
Contact us at eLearning@ama.org​ 


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Become a Member
Access our innovative members-only resources and tools to further your marketing practice.
 

 Testimonial

 

"Very easy to navigate and understand the concepts, loved the simulation!" 

-AMA eLearning Participant


"Excellent course. Clear explanation and allowing newbie and advanced paths makes course easier to review. Best part was the Simulation! It allowed me to put into practice what I've learned. I spent a lot of time on this and using the different objectives. It made it clear how all the ideas in the module actually work."

-AMA eLearning Participant

 

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