Web & Digital Analytics eLearning Module


Learning Objectives
  • Define and develop a web and digital analytics strategy that supports your businesses’/professional goals
  • Utilize web and digital analytics to support the mission and goals of your business
  • Apply web and digital analytics skills and tactics to successfully achieve measurable outcomes
Module Format
  • One hour of interactive content with knowledge checks throughout 
  • 1 interactive case study
  • 10 question assessment to test your knowledge 
  • 1 CEU towards your Professional Certified Marketer (PCM) recertification
Who Should Register?
  • Marketers looking for an introduction and overview to digital marketing
  • Marketers who want to refresh their knowledge of online advertising strategies
Module Cost:
  • AMA Members: $49
  • AMA Nonmembers: $99
Meet the Lead Contributor and Subject Matter Expert: 

Assistant Professor of Marketing, Emory University


Manish Tripathi joined the Goizueta Business School faculty in 2008 after completing a PhD in marketing at the Kellogg School of Management, Northwestern University. He earned a BA in economics from Stanford and, prior to his doctoral studies, worked for four years as a marketing and business development manager at Homestead Technologies, a software company in Menlo Park, California. He also worked as a financial analyst for the investment bank Hambrecht & Quist, conducting valuation, financial advisory, and transaction execution for technology and emerging growth companies. His research interests include social media measurement models and sports marketing analytics.​

Enroll today!

  • AMA members: log in to select from our courses at special member-discounted rates. 
  • Not an AMA member but want to take the courses? No problem. Click here to create a free online AMA account and then simply select the course you want.



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Development Partner:
Digital Ignite
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