Social Media eLearning Module


Learning Objectives
  • Define and develop a social media strategy that supports your business’s goals
  • Integrate social media into the mission and goals of your business
  • Apply social media skills and tactics to successfully achieve measurable outcomes
Module Format
  • One hour of interactive content with knowledge checks throughout 
  • 2 interactive case studies 
  • 1 simulation/gamification  
  • 10 question assessment to test your knowledge 
  • 1 CEU towards your Professional Certified Marketer (PCM) recertification
Who Should Register?
  • Marketers looking for an introduction and overview to digital marketing
  • Marketers who want to refresh their knowledge of online advertising strategies
Module Cost:
  • AMA Members: $49
  • AMA No​nmembers​: $99

Meet the Lead Contributor and Subject Matter Expert: 

Founder and President, Netconcepts


Stephan Spencer is an internationally recognized SEO expert, consultant, and bestselling author. He is the co-author of The Art of SEO (now in its third edition), author of Google Power Search, and co-author of Social eCommerce.  Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario. Stephan invented a pay-for-performance SEO platform called GravityStream that was also acquired and is now part of Rio SEO. Stephan’s clients post-acquisition have included Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel. Stephan is the creator of Traffic Control, a three-day seminar on SEO, co-creator of the professional development seminar Passions into Profits, and the host of two popular podcast shows, The Optimized Geek and Marketing Speak.


This is one of six modules that comprises the Digital Marketing eLearning Certificate CourseUpon completion of the entire 6 module course a Certificate in Digital Marketing will have been earned! ​

Enroll today!

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  • Not an AMA member but want to take the courses? No problem. Click here to create a free online AMA account and then simply select the course you want.




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