Online Advertising eLearning Module

Online Course

Learning Objectives

  • Understand different types of online audiences and the marketing channels used to reach them.
  • Evaluate audiences relative to the intentions of your marketing campaign goals.
  • Prepare properly for the eventual engagement that comes from your online advertising spend.
  • Plan a marketing initiative, and be prepared to measure and monitor the results.
Module Format
  • One hour of interactive content with knowledge checks throughout
  • 1 interactive case study
  • 10 question assessment to test your knowledge
  • 1 CEU towards your Professional Certified Marketer (PCM) recertification
Who Should Register?
  • Marketers looking for an introduction and overview to digital marketing
  • Marketers who want to refresh their knowledge of online advertising strategies
Module Cost:
AMA Members: $49
AMA Nonmembers: $99
Meet the Lead Contributor and Subject Matter Expert:
Noah Weiner
Vice President of Client Strategy at Be Found Online

Since 2003, Noah has worked as a leader in the Chicago digital agency and Software as a Service (SaaS) start-up space. In strategic leadership roles ranging from Operations to Customer Success, he has help build and scale digital marketing and tech companies, establishing end-to-end customer success teams and processes, serving Fortune 100 brand clientele as well as small business and franchises. An accomplished trainer and public speaker, Noah thrives in demystifying web marketing intangibles for companies and practitioners and continually strives to simplify complex data and measures into meaningful business impact, insight, and growth. Noah is Vice President of Client Strategy at Be Found Online, a full-suite digital marketing agency located in Chicago, IL.

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