Digital Content Marketing eLearning Module


Learning Objectives
  • Establish your online presence and develop a strategy that will help you and your organization achieve their goals.
  • Create and promote relevant content no matter your organization size or budget.
  • Understand what it takes to measure results and what the current best practices are in this space. 

 
Module Format
  • One hour of interactive content with knowledge checks throughout 
  • 1 interactive case study
  • 10 question assessment to test your knowledge 
  • 1 CEU towards your Professional Certified Marketer (PCM) recertification

 
Who Should Register?
  • Marketers looking for an introduction and overview to digital marketing
  • Marketers who want to refresh their knowledge of online advertising strategies

Module Cost:
  • AMA Members: $49
  • AMA Nonmembers: $99

 

Meet the Lead Contributor and Subject Matter Expert: 
 

C.C. Chapman​
Best Selling Author, Content Marketing Consultant, & Adjunct Professor of Marketing, Bentley University


 

C.C. Chapman describes himself as a New England raised storyteller, explorer and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of  audiences to do more in the world and how to understand content marketing better.  C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from).

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

Enroll today!

  • AMA members: log in to select from our courses at special member-discounted rates. 
  • Not an AMA member but want to take the courses? No problem. Click here to create a free online AMA account and then simply select the course you want.

 


 

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