AMA Marketing Management Bootcamp - Orlando
12/5/2018-12/6/2018 | Orlando, FL
AMA Marketing Management Bootcamp

Whether you’re a marketing team of one, the leader of a large department or somewhere in-between, you need a full range of skills and knowledge to make the biggest impact in the work you’re doing.

This two-day, interactive program encompasses fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more.  Attending the AMA Marketing Management Bootcamp will provide you with a strong base of knowledge in marketing management.

Attending the AMA Marketing Management Bootcamp will provide you with a strong base of knowledge in fundamental marketing and best practices.  The course covers the majority of the topics from the AMA PCM Marketing Management Body of Knowledge and will significantly supplement your preparation for that certification exam.

Register now and save!​  Prices go up after November 5.

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Free PCM® Marketing Management
Exam Included

When you attend the AMA Marketing Management Bootcamp, you’ll also receive a free PCM® Marketing Management exam. This helps you prove you have the skills to make a difference in your career.  While there are many ways to prep for this exam, this Bootcamp covers the majority of the topics you’ll see on the test.




Make Your Case to Attend

​Ready to attend this event? Need to convince your boss? We’ve got you covered. Download our letter to your supervisor template. Just fill in a few blanks, email it to your boss, and we’ll see you in Orlando!



​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Workshop Instructor

Greg W. Marshall, Ph.D​
Charles Harwood Professor of Marketing and Strategy, Rollins College

Greg is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He also holds a visiting appointment as Professor of Marketing and Strategy at the Aston Business School, Birmingham, UK.  Greg is a prolific publisher on managerial issues in sales and marketing and also is co-author of a several top selling textbooks on marketing, selling, and sales management. He presently serves on the AMA Board of Directors, is Past President of the AMA Academic Council, and also was a founder and served for five years on its Strategic Planning Group.  Greg began his professional career in the retail industry, coming up through the ranks of the stores organization at Target Corporation. From there, he shifted over to roles in the consumer packaged goods (CPG) industry in product management and sales management for Mennen (now part of Colgate Palmolive) and Warner-Lambert (acquired by Pfizer).  ​​​​​​​​​​​​​



AMA Cancellation Policies

Interested in sponsorship?  Contact Andrew Nelmes at for opportunities.

​Marketing Management Bootcamp - Detailed Agenda

Day 1 

8:00am - 8:30am 
Registration and Breakfast


8:30am - 4:00pm 
Program (includes lunch, morning, and afternoon breaks)​

Course Outline and Expectations  

Nuts and Bolts of Marketing Management  

  • Marketing’s place and role in organizational success
  • Misunderstood marketing
  • Exercise – Culture for marketing
  • Key change drivers marketing managers must know about and plan for
  • Facilitate exchange and value for customers  
  • Exercise – Offerings and value propositions

Marketing Planning 

  • The marketing planning process “big picture”
  • Fostering evidence-based decisions in marketing planning
  • Yin and yang of marketing planning – strategy and tactics
  • The role of metrics in marketing planning

Research for Marketing Managers

  • What does a marketing manager need to know to make evidence-based decisions?
  • How do we design and execute the needed research?
  • Exercise – Address Market Research Needs

Let’s Take a Customer’s Perspective in B2C and B2B

  • The B2C decision process
  • The B2B decision process

Day 2

8:00am - 8:30am 
Registration and Continental Breakfast


8:30am - 4:00pm 
Program (includes lunch, morning, and afternoon breaks)

The Customer Experience: Fulfill Customer Needs and Wants

  • Market segmentation
  • Target marketing
  • Positioning
  • Strategic differentiation
  • Exercise – Differentiation, Target Markets, and Positioning

Hone Your Offering

  • Products 101
  • The “magic” of branding 
  • Service rules!
  • Exercise – Branding and Service

The Lowdown on Promotion – Communicate Your Offering

  • Choices, choices – what promotional approach to use?
    • Is digital and social always preferred? (I think we know this answer) 
  • Where does sales fit into the promotion mix?
  • Exercise – Maximize Promotion Potential

Two More P’s in the Marketing Mix

  • Price – The most direct impact on customers’ perceived value
  • Place – Get the offering to market: Channels, distribution, logistics, supply chain 

Create a Successful Future in Marketing

Wrap up

Registration is not available at this time.

​​Bootcamp Location:

255 South Orange Avenue
Suite 1800
Orlando, FL 32801



​Located on the 18th floor of the Citrus Center in beautiful downtown Orlando, Florida, Citrus Club is illuminated by breathtaking views of the city’s sprawling legal and business district. The lavish and sophisticated atmosphere combines with opulent amenities and exceptional service to provide a welcoming haven from the busy pace of every day life.

Hotel Information:

325 South Orange Avenue
Orlando, Florida 32801

Reserve a Room Now!

Rates: $269.00 USD/night single occupancy (plus applicable state and local taxes) Taxes and fees are subject to change without notice.

Rates are based on availability. Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.  The reservation cut-off date is November 20, 2018.

Grand_Bohemian_Hotel 3.jpg

A blend of one-of-a-kind style, luxury accommodations and modern convenience, Grand Bohemian Hotel Orlando is ideally located in the city's vibrant downtown district. Our luxury hotel greets guests with vaulted ceilings and striking Italian mosaics in the lobby, as well as a spectacular art gallery featuring noteworthy talents. Each boutique hotel room is infused with creative flair and thoughtful extras, including free Wi-Fi and elegant marble bathrooms. Dine at The Boheme, our international restaurant, which serves flavorful cuisine and hosts a popular Sunday Jazz Brunch. Relax and refresh your mind and spirit at the Poseidon Spa, offering an array of pampering treatments. After business or exploring Orlando, unwind to live music in Bosendorfer Lounge - its namesake piano is one of only two in the world. Or, host an elegant private event in our indoor and outdoor venues. With our prime downtown location, Grand Bohemian Hotel Orlando offers guests effortless access to the city's most popular attractions.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Live Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 
Tower Travel Management 

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.​