AMA Marketing Management Bootcamp - Chicago, IL
5/16/2019-5/17/2019 | Chicago, IL
AMA Marketing Management Bootcamp

Whether you’re a marketing team of one, the leader of a large department or somewhere in-between, you need a full range of skills and knowledge to make the biggest impact in the work you’re doing.

This two-day, interactive program encompasses fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more.  Attending the AMA Marketing Management Bootcamp will provide you with a strong base of knowledge in marketing management.

Attending the AMA Marketing Management Bootcamp will provide you with a strong base of knowledge in fundamental marketing and best practices.  The course covers the majority of the topics from the AMA PCM Marketing Management Body of Knowledge and will significantly supplement your preparation for that certification exam.

Register now and save!​  Prices go up after April 16.

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Free PCM® Marketing Management
Exam Included

When you attend the AMA Marketing Management Bootcamp, you’ll also receive a free PCM® Marketing Management exam. This helps you prove you have the skills to make a difference in your career.  While there are many ways to prep for this exam, this Bootcamp covers the majority of the topics you’ll see on the test.




Make Your Case to Attend

​Ready to attend this event? Need to convince your boss? We’ve got you covered. Download our letter to your supervisor template. Just fill in a few blanks, email it to your boss, and we’ll see you in Chicago!



​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Workshop Instructor

Greg W. Marshall, Ph.D​
Charles Harwood Professor of Marketing and Strategy, Rollins College

Greg is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He also holds a visiting appointment as Professor of Marketing and Strategy at the Aston Business School, Birmingham, UK.  Greg is a prolific publisher on managerial issues in sales and marketing and also is co-author of a several top selling textbooks on marketing, selling, and sales management. He presently serves on the AMA Board of Directors, is Past President of the AMA Academic Council, and also was a founder and served for five years on its Strategic Planning Group.  Greg began his professional career in the retail industry, coming up through the ranks of the stores organization at Target Corporation. From there, he shifted over to roles in the consumer packaged goods (CPG) industry in product management and sales management for Mennen (now part of Colgate Palmolive) and Warner-Lambert (acquired by Pfizer).  ​​​​​​​​​​​​​




AMA Cancellation Policies

​Marketing Management Bootcamp - Detailed Agenda

Day 1 

8:00am - 8:30am 
Registration and Breakfast


8:30am - 4:00pm 
Program (includes lunch, morning, and afternoon breaks)​

Course Outline and Expectations  

Nuts and Bolts of Marketing Management  

  • Marketing’s place and role in organizational success
  • Misunderstood marketing
  • Exercise – Culture for marketing
  • Key change drivers marketing managers must know about and plan for
  • Facilitate exchange and value for customers  
  • Exercise – Offerings and value propositions

Marketing Planning 

  • The marketing planning process “big picture”
  • Fostering evidence-based decisions in marketing planning
  • Yin and yang of marketing planning – strategy and tactics
  • The role of metrics in marketing planning

Research for Marketing Managers

  • What does a marketing manager need to know to make evidence-based decisions?
  • How do we design and execute the needed research?
  • Exercise – Address Market Research Needs

Let’s Take a Customer’s Perspective in B2C and B2B

  • The B2C decision process
  • The B2B decision process

Day 2

8:00am - 8:30am 
Registration and Continental Breakfast


8:30am - 4:00pm 
Program (includes lunch, morning, and afternoon breaks)

The Customer Experience: Fulfill Customer Needs and Wants

  • Market segmentation
  • Target marketing
  • Positioning
  • Strategic differentiation
  • Exercise – Differentiation, Target Markets, and Positioning

Hone Your Offering

  • Products 101
  • The “magic” of branding 
  • Service rules!
  • Exercise – Branding and Service

The Lowdown on Promotion – Communicate Your Offering

  • Choices, choices – what promotional approach to use?
    • Is digital and social always preferred? (I think we know this answer) 
  • Where does sales fit into the promotion mix?
  • Exercise – Maximize Promotion Potential

Two More P’s in the Marketing Mix

  • Price – The most direct impact on customers’ perceived value
  • Place – Get the offering to market: Channels, distribution, logistics, supply chain 

Create a Successful Future in Marketing

Wrap up

Already registered on site? Please log in first in the upper right corner of the site before proceeding.

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​​​​​download (1).pngChicago Athletic Association

12 S. Michigan Avenue
Chicago, IL 60603

It doesn’t get more Chicago than this 1893 icon of old-world design and good cheer.  Here, you’ll rub elbows with locals and travelers alike.  The architecture, born and bred of the post-Great Chicago Fire, fits hand in glove with our storied Chicago Loop location on Michigan Ave, across from Millennium Park.  Reserved for the elite and privileged for 122 years—until we opened the doors and welcomed everyone—today Chicago Athletic Association is both a novel downtown destination on the doorstep of Millennium Park and a historic monument to the big-shouldered spirit that defines our beloved city. Ours is never, ever the same place twice.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Chicago Athletic Association

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​HOTEL INFORMATION: 
Chicago Athletic Association Hotel​

12 S. Michigan Avenue
Chicago, IL 60603​

Reserve a Room Now!​

Rates: From $279.00 USD / Night (Excluding $25 Daily Founders Fee and All Taxes)
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.  

​​​​​​​​​​​​​​​​Chicago Athletic Association Hotel
Set in an 1890s Gothic building that once housed an exclusive sportsmen's club, this chic hotel lies along the Chicago Cultural Mile in The Loop. It's across the road from the sculptures and gardens at Millennium Park, and 4 minutes' walk from an El station.  Featuring vintage sports-themed furnishings, the stylish rooms feature free Wi-Fi and flat-screens, plus minibars and marble bathrooms. Suites add living rooms; some have city views. Room service is available 24/7.  Seasonal loaner bikes are complimentary. Dining options include a rooftop restaurant with park views, a speakeasy-style cafe/bar, and a game room. There's also a 24-hour gym.​



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Live Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

Tower Travel Management 

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.​