AMA Digital Marketing Bootcamp - Denver
4/19/2018-4/20/2018 | Denver, CO
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Digital marketing changes fast.

Daily advances in technology mean your digital marketing strategy needs to keep evolving. The AMA Digital Marketing Bootcamp will help you understand the latest best practices and equip you with the insights to stay ahead.

Over two days, in a unique setting at the History Colorado Center in Denver, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on learning, you’ll have a chance to network and put your new skills to work, too.

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Free PCM®, Digital Marketing Exam

When you attend the AMA Digital Marketing Bootcamp, you’ll also receive a free Professional Certified Marketer®, Digital Marketing exam. Adding the letters P-C-M behind your name shows you’re serious about making a difference in the industry. While there are many ways to prep for this exam, attending this bootcamp is a great start.

This is our way of helping you put your knowledge into action to advance your career.


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Workshop Instructors

SVP, Creative Strategist, Ketchum

Principal, Market Position Strategies

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Day 1 & 2

8:00am - 8:30am

Registration and Continental Breakfast



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8:30am - 4:00pm

Program (includes lunch, morning, and afternoon breaks)




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Topics Covered

Metrics & Conversions

 
  • Learn skills to successfully measure marketing performance, visitor engagement, and evaluate campaign profitability.
  • Topics include: Common KPIs, Google Analytics, Attribution Analysis, ROI Analysis, A/B Testing, Facebook Insights, Twitter Analytics, and Payment Metrics.



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Social & Community


  • Learn how to optimize social exposure, create strategic and compelling content, understand brand awareness, and measure social profitability.
  • Topics include: Content Marketing, Facebook, Twitter, LinkedIn, Instagram, Pinterest & Snapchat, YouTube, Social Content, Influencer Strategies, Brand Reputation, Blogging, Crisis & Community, Social Employees, and Viral Marketing.


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Email Marketing

 
  • Learn skills that will help you maximize email marketing campaigns, understand optimal audience outreach, and analyze customer interactions & data.
  • Topics include: Campaign Development, List Management, Performance Metrics, Personalization Tools, HTML Newsletters, Marketing Automation, and CRM.


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User Interface & Experience


  • Gain the knowledge to drive revenue and ROI through the user experience, attract customers through multiple digital channels, build smart site and mobile experiences, and produce rich media for marketing and advertising.
  • Topics include: Overall Digital Strategy, CRO, Web Design, eCommerce, Inbound Marketing, HTML & CSS, Photoshop, Online Video, Mobile Platforms, Build/Buy an App, and Location-Based.




Online Advertising


  • Learn best practices for initiating consumer interest through search keywords, targeted advertising, social advertising, and sponsored content.
  • Topics include: Google AdWords & AdSense, Facebook & Twitter Ads, Retargeting, Lead Gen, LinkedIn Ads, Mobile Ads, Video Ads, Banners, and Sponsored Content.


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SEO


  • Learn skills to optimize a brand’s visibility for search engines, improve search ranking by using optimal keywords and metadata, and use SEO to optimize positive messaging around brand experience.
  • Topics include: SEO Tools & Metrics, SEO Link Building, SEO For Localization, Keyword Strategy, Video SEO, Technical SEO, SEO for eCommerce, SEO & Content Marketing, and Reputation Management.


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Content Marketing 


  • Gain a better understanding about how creating, promoting and measuring valuable and relevant content can attract and engage a profitable audience.
  • Topics include: Lead generation, Content Marketing, Enterprise Marketing, Small Business Marketing, Branding, Newsletters, and Blogs


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Todd Coats

SVP, Creative Strategist, Ketchum

Ketchum clients benefit from Todd’s creative and strategic insights. For the past 13 years, he has helped businesses with complex stories find compelling and strategically sound ways to reach audiences. Today as a creative strategist, Todd brings his 32 years of experience to create effective concepts and ideas for industry sectors such as healthcare, pharmaceuticals, energy, higher education and retail. He brings an emphasis in brand building, integrated marketing, employee branding and digital advertising.​  


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Shane Johnston

Principal, Market Position Strategies

Shane has developed branding, marketing and product strategies and integrated communications plans for Fortune 100 companies, small businesses and nonprofit organizations. His 25-year career spans client and agency marketing roles. He is now Principal of Market Position Strategies, providing marketing consulting services to enterprise and higher education clients.​​​​​​​​​​​​​​​​

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$1,745.00

$1,395.00

   

​​​​​​​​​​​​History Colorado Center

1200 N. Broadway
Denver, CO 80203
303.447.8679​








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The History Colorado Center​ opened in 2012 in Denver’s Golden Triangle Museum District. An award-winning tourist destination and a hub for learning and entertainment, it’s also a place to shop and dine. The center houses core and traveling exhibitions, public programs and events, educational programs, and unique rental spaces, along with our Office of Archaeology and Historic Preservation, State Historical Fund, and Stephen H. Hart Library & Research Center.

Hotel Information
the ART, a hotel (located directly across the street from the History Colorado Center)
1201 Broadway
Denver, CO 80203
Telephone: +1.303.572.8000

Rates: $235.00 single occupancy
(plus applicable state and local taxes, currently 15.75%. Taxes and fees are subject to change without notice.)

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.303.572.8000 and ask for the American Marketing Association Group Room Block.

The reservation cut-off date is March 28, 2018.
The AMA has negotiated special group rates for the Digital Marketing Bootcamp. You must make your hotel reservations by March 28, 2018 and properly identify yourself to qualify for the special group rate (based on availability). After March 28, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit or cash deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made within (48) forty-eight hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 3:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Please note: Any hotel room booked outside the AMA negotiated block of rooms may not be eligible for the discounted rate and/or have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Hotel Features, Services and Accommodations
Please visit the ART, a hotel for a full list of services and features.

Area Attractions and Events
Please see VISIT DENVER for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

 

AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Digital Marketing Bootcamp in Denver, CO (DEN). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply. 

Driving Directions to the ART, a hotel from the Denver International Airport (DEN)
1. Head north on Peña Blvd.
2. Take E 84th Ave. to Peña Blvd.
3. Follow Peña Blvd. and I-70 W to Park Ave. W. Take exit 274 from I-70 W
4. Drive to N Broadway. Destination will be on your right.

Airport Transportation Options
Uber - In partnership with Preferred Hotels & Resorts and Uber, the ART is pleased to offer $20 off your first Uber ride. Simply download the App and use code THEART.

Airport Commuter Rail - Back and forth service from Denver International Airport to downtown Denver. For pricing and up-to-date information, please visit Regional Transportation District.

Taxicabs are readily available at the Denver International Airport. The fare is approximately $55.00-$70.00 one-way.

Parking
Valet parking is available at the ART, a hotel for a fee of $38.00 per night. Fees are subject to change without notice.