Listen to a sneak peek Strategic Brand Development podcast by Instructor Bob Kincaide, Principal, Gsi – Growth Strategy/Innovation
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Changing consumer needs, emerging technologies and competition are making it more difficult than ever to create a brand that is meaningfully differentiated in the mind of the consumer.
Using case studies, exercises and best practices, this workshop will explore new methods for creating a differentiated brand promise. You will learn how to create a strong brand platform and “walk the talk” by developing new and enhancing current points of difference.
You’ll be armed with the knowledge and tools that you need to deliver a unique brand promise capable of driving revenue and profit growth.
Strategic Brand Development - Learning Objectives
Uncover “white space” opportunities: unmet needs overlooked by the competition
Develop the right proposition that fits your brand and your company
Create meaningful differentiation for new ways to grow your brand
Evaluate specific marketing tools to create real brand value
Explore features, tactics and other support that delivers on the brand experience
Develop a new brand promise for your brand using the methods and tools from the workshop
Strategic Brand Development - Who Should Attend
This session will benefit anyone involved in developing the strategic direction of a product, service or company brand, whether you’re a CMO, vice president, senior manager or other professional who’s responsible for strategic brand development. Marketing services executives in advertising, graphic design and digital media also would benefit from this program.
Strategic Brand Development – Cancellation Policy
All Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at firstname.lastname@example.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to email@example.com at least two weeks prior to the event start date. No refunds will be given after October 2, 2014.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
Strategic Brand Development - About the Instructor