Training and Professional Development

Gain a professional advantage with AMA training and professional development

AMA’s training programs take a ‘learn-by-doing’ approach with expert facilitators who offer the strategies, tools and methodologies to deepen insights and maximize success for attendees. Topics include metrics, strategic planning, social media, content marketing, branding, integrated marketing communications and health care marketing.

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AMA Digital Marketing Bootcamp​

April 19-20, 2018
Denver, CO

Put your knowledge into action to advance your career!  Over two days, in a unique setting at the History Colorado Center in Denver, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on learning, you’ll have a chance to network and put your new skills to work, too.  When you attend the AMA Digital Marketing Bootcamp, you’ll also receive a free Professional Certified Marketer®, Digital Marketing exam. ​​​

​April 24, 2018
Chicago, IL

Top shelf professional services marketing involves many unique dimensions. It’s a crowded field with very little differentiation; customers of professional services are plagued with buyer uncertainty and professional services firms must show experience in an authentic and powerful way because their customers look for a demonstration of experience as a primary decision driver.  This workshop will help those performing marketing functions in professional services firms, as well as agencies and consultants who offer services to professional services firms, a focused day to explore these unique challenges.​​

Leading the Marketing Planning Initiative​
May 21-22, 2018
Chicago, IL

A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often, it is a tool that is either underutilized or misapplied.  Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.​

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9/20/2016 - 9/21/2016 | 2350 M Street N.W., Washington , D.C.
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure you can “up your writing game.” Immediately back on the job, you will apply the course’s tips and techniques to engage your readers/audience – and get better results.

9/27/2016 - 9/28/2016 | Chicago , IL
In-Person Event
Participants will discover how to integrate digital with business goals while capitalizing on new technologies and measurement strategies that deliver the measurable results to their organization.

9/29/2016 - 9/30/2016 | 1919 Connecticut Ave., NW, Washington , D.C.
In-Person Event
This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator.

10/5/2016 - 10/6/2016 | 1919 Connecticut Ave., NW Washington , D.C.
In-Person Event
You will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

10/17/2016 - 10/18/2016 | 1919 Connecticut Ave., NW Washington , D.C.
In-Person Event
The workshop focuses on creating email campaigns that deliver results. It not only provides best practices for the email message, but goes well beyond that by including insight on marking strategy, data, testing, analysis, and more.

10/24/2016 - 10/25/2016 | Boston , MA
In-Person Event
This intensive two-day event will arm you with tools to tackle and solve your most pressing challenges. From content marketing to social media, you'll hear from experts on how to get results in today's environment.

10/25/2016 - 10/26/2016 | 1919 Connecticut Ave., NW Washington , D.C.
In-Person Event
Learn how through IMC you can drive purposeful, cross-functional and organizational collaboration to accomplish your business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals.

10/25/2016 - 10/26/2016 | 205 North Michigan Avenue, 10th Floor - Chicago , IL
In-Person Event
Learn the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies; where search engines and the industry are headed.

11/2/2016 - 11/3/2016 | 2350 M Street N.W. Washington , D.C.
In-Person Event
Learn how to use the proven power of storytelling to lead your team, author an authentic brand story, connect with your employees and attract customers through your shared values to drive business results.

11/14/2016 - 11/18/2016 | Atlanta , GA
In-Person Event
Top experts in business and academe will explain and demonstrate how organizations are successfully using advanced techniques to better understand customers, optimally mine social data, develop and price products for greater profit, and boost sales.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.

 Learn About AMA Certification


Become an AMA Professional Certified Marketer with our skill assessment and certification exams.


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Call us by phone: (800) AMA - 1150 or click on the button below to send an email.