Training

Learning online is great, but sometimes there's no substitute for a classroom, a room full of peers and an instructor who's ready to answer your questions. Only the American Marketing Association tackles such a wide array of topics for every level of marketer. 

AMA’s training programs take a ‘learn-by-doing’ approach with expert facilitators who offer the strategies, tools and methodologies to deepen insights and maximize success for attendees. The AMA offers Training Series and Marketing Workshops ranging from essentials to advanced level content.  Topics include metrics, strategic planning, social media, content marketing, branding, integrated marketing communications and health care marketing. Past training events are available in Past Events​.


Featured Events

2017 Marketing Workshops-Spring

May 8-9, 2017
Chicago, IL

The discipline of marketing is constantly changing, and as your career progresses, you are continually asked to tackle new and different challenges. The AMA Marketing Workshops are designed to arm you with cutting-edge skills that keep you sharp and relevant. The most critical marketing topics that you need to know are organized into just two days.

Content Marketing​

April 6-7, 2017

Chicago, IL

Content marketing is one of the hottest topics for B-to-B and B-to-C marketers today. It is the new currency that drives brand engagement in a world of empowered consumers. It is about sharing information, rather than pitching products.Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.  

9/20/2016 - 9/21/2016 | 2350 M Street N.W., Washington , D.C.
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure you can “up your writing game.” Immediately back on the job, you will apply the course’s tips and techniques to engage your readers/audience – and get better results.

9/27/2016 - 9/28/2016 | Chicago , IL
In-Person Event
Participants will discover how to integrate digital with business goals while capitalizing on new technologies and measurement strategies that deliver the measurable results to their organization.

9/29/2016 - 9/30/2016 | 1919 Connecticut Ave., NW, Washington , D.C.
In-Person Event
This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator.

10/5/2016 - 10/6/2016 | 1919 Connecticut Ave., NW Washington , D.C.
In-Person Event
You will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

10/17/2016 - 10/18/2016 | 1919 Connecticut Ave., NW Washington , D.C.
In-Person Event
The workshop focuses on creating email campaigns that deliver results. It not only provides best practices for the email message, but goes well beyond that by including insight on marking strategy, data, testing, analysis, and more.

10/24/2016 - 10/25/2016 | Boston , MA
In-Person Event
This intensive two-day event will arm you with tools to tackle and solve your most pressing challenges. From content marketing to social media, you'll hear from experts on how to get results in today's environment.

10/25/2016 - 10/26/2016 | 1919 Connecticut Ave., NW Washington , D.C.
In-Person Event
Learn how through IMC you can drive purposeful, cross-functional and organizational collaboration to accomplish your business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals.

10/25/2016 - 10/26/2016 | 205 North Michigan Avenue, 10th Floor - Chicago , IL
In-Person Event
Learn the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies; where search engines and the industry are headed.

11/2/2016 - 11/3/2016 | 2350 M Street N.W. Washington , D.C.
In-Person Event
Learn how to use the proven power of storytelling to lead your team, author an authentic brand story, connect with your employees and attract customers through your shared values to drive business results.

11/14/2016 - 11/18/2016 | Atlanta , GA
In-Person Event
Top experts in business and academe will explain and demonstrate how organizations are successfully using advanced techniques to better understand customers, optimally mine social data, develop and price products for greater profit, and boost sales.

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