Training and Professional Development

Gain a professional advantage with AMA training and professional development

AMA’s training programs take a ‘learn-by-doing’ approach with expert facilitators who offer the strategies, tools and methodologies to deepen insights and maximize success for attendees. Topics include metrics, strategic planning, social media, content marketing, branding, integrated marketing communications and health care marketing.

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FEATURED EVENTS

Discover trends in best practices and get hands-on experience using data in marketing for SaaS solutions. We'll also dive into the digital data-driven marketing channels like email marketing, which for SaaS is one of the top drivers of traffic, trials, and conversions to subscription!  This progam is designed for Software as a Service marketers who are looking to boost their marketing automation results and work to integrate data-driven content and timing, as well as to improve their analytics to be more than just reporting the numbers. 


November 6-10, 2017
Atlanta, GA

The basics of marketing research are changing. Even the skills you learned a few years ago are already becoming dated.

Strengthen your foundational marketing research knowledge and add advanced skills in today’s most important topics like data visualization and brain science.

In five days of immersive learning, you’ll get the latest thinking in marketing research theory, application and how it all helps you answer important business questions.

Why isn’t our current online research providing helpful results?

  • Do I really understand our customers?
  • What marketing messages lead to action?
  • Will people like our new product?
  • What do customers really think about our company?
  • How do I balance prices, volume and margins?​  

​​​Questions? Contact us at info@ama.org​. ​​
9/28/2017 - 9/29/2017 | Chicago , IL
In-Person Event
This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator.

10/10/2017 - 10/11/2017 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure you can “up your writing game.” Immediately back on the job, you will apply the course’s tips and techniques to engage your readers/audience – and get better results.

10/24/2017 - 10/25/2017 | Chicago , IL
In-Person Event
Learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

11/3/2017 - 11/3/2017 | Chicago , IL
In-Person Event
This program is designed for Software as a Service marketers who are looking to boost their marketing automation results, work to integrate data-driven content and timing, and improve their analytics to be more than just reporting the numbers.

11/6/2017 - 11/10/2017 | Atlanta , GA
In-Person Event
You'll get the latest thinking in marketing research theory, application and how it all helps you answer important business questions. Strengthen your foundational knowledge and add advanced skills in topics like data visualization and brain science.

11/6/2017 - 11/7/2017 | Chicago , IL
In-Person Event
Learn how through IMC you can drive purposeful, cross-functional and organizational collaboration to accomplish your business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals.

11/9/2017 - 11/10/2017 | Chicago , IL
In-Person Event
Participants will discover how to integrate digital with business goals while capitalizing on new technologies and measurement strategies that deliver the measurable results to their organization.

12/7/2017 - 12/8/2017 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure participants can “up their writing game.”

1/25/2018 - 1/26/2018 | Chicago , IL
In-Person Event
Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.

3/8/2018 - 3/9/2018 | Chicago , IL
In-Person Event
This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.
 

 Learn About AMA Certification

 

Become an AMA Professional Certified Marketer with our skill assessment and certification exams.

 

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