Training and Professional Development

Gain a professional advantage with AMA training and professional development

AMA’s training programs take a ‘learn-by-doing’ approach with expert facilitators who offer the strategies, tools and methodologies to deepen insights and maximize success for attendees. Topics include metrics, strategic planning, social media, content marketing, branding, integrated marketing communications and health care marketing.

Get started with training and certification:


AMA Digital Marketing Bootcamp​

April 19-20, 2018
Denver, CO

Put your knowledge into action to advance your career!  Over two days, in a unique setting at the History Colorado Center in Denver, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on learning, you’ll have a chance to network and put your new skills to work, too.  When you attend the AMA Digital Marketing Bootcamp, you’ll also receive a free Professional Certified Marketer®, Digital Marketing exam. ​​​

​April 24, 2018
Chicago, IL

Top shelf professional services marketing involves many unique dimensions. It’s a crowded field with very little differentiation; customers of professional services are plagued with buyer uncertainty and professional services firms must show experience in an authentic and powerful way because their customers look for a demonstration of experience as a primary decision driver.  This workshop will help those performing marketing functions in professional services firms, as well as agencies and consultants who offer services to professional services firms, a focused day to explore these unique challenges.​​

Leading the Marketing Planning Initiative​
May 21-22, 2018
Chicago, IL

A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often, it is a tool that is either underutilized or misapplied.  Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.​

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10/10/2017 - 10/11/2017 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure you can “up your writing game.” Immediately back on the job, you will apply the course’s tips and techniques to engage your readers/audience – and get better results.

10/24/2017 - 10/25/2017 | Chicago , IL
In-Person Event
Learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

10/30/2017 - 10/30/2017 | Chicago , IL
In-Person Event
If you are a B2B marketer who is looking for tools to help your organization be more proactive and strategic about how you go to market, this course is for you.

11/6/2017 - 11/10/2017 | Atlanta , GA
In-Person Event
You'll get the latest thinking in marketing research theory, application and how it all helps you answer important business questions. Strengthen your foundational knowledge and add advanced skills in topics like data visualization and brain science.

11/6/2017 - 11/7/2017 | Chicago , IL
In-Person Event
Learn how through IMC you can drive purposeful, cross-functional and organizational collaboration to accomplish your business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals.

11/9/2017 - 11/10/2017 | Chicago , IL
In-Person Event
Participants will discover how to integrate digital with business goals while capitalizing on new technologies and measurement strategies that deliver the measurable results to their organization.

12/7/2017 - 12/8/2017 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure participants can “up their writing game.”

1/25/2018 - 1/26/2018 | Chicago , IL
In-Person Event
Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.

2/1/2018 - 2/1/2018 | Chicago , IL
In-Person Event
Healthcare marketers will participate in a thought provoking one-day workshop that will challenge traditional thinking. As you embrace the patient as consumer, how will it affect your practices, your messaging and ultimately your brand position?

2/22/2018 - 2/23/2018 | Chicago , IL
In-Person Event
Foundations in Effective Marketing Writing is a two-day workshop where you’ll get hands-on help to significantly raise the impact of your marketing writing.

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Become an AMA Professional Certified Marketer with our skill assessment and certification exams.


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