Training and Professional Development

Gain a professional advantage with AMA training and professional development

AMA’s training programs take a ‘learn-by-doing’ approach with expert facilitators who offer the strategies, tools and methodologies to deepen insights and maximize success for attendees. Topics include metrics, strategic planning, social media, content mark​eting, branding, integrated marketing communications and health care marketing.

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FEATURED EVENTS

AMA Marketing Management Bootcamp
December 5-6, 2018
Orlando, FL

Whether you’re a marketing team of one, the leader of a large department or somewhere in-between, you need a full range of skills and knowledge to make the biggest impact in the work you’re doing. This two-day, interactive program encompasses fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more.  Attending the AMA Marketing Management Bootcamp will provide you with best practices along with a strong base of knowledge in marketing management.

Leading the Marketing Planning Initiative

January 31 - February 1, 2019

Chicago, IL

A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.


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  • Questions? Contact us at info@ama.org
  • Interested in Sponsorship?  Contact Andrew Nelmes at anelmes@ama.org for opportunities.
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10/10/2017 - 10/11/2017 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure you can “up your writing game.” Immediately back on the job, you will apply the course’s tips and techniques to engage your readers/audience – and get better results.

10/24/2017 - 10/25/2017 | Chicago , IL
In-Person Event
Learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

10/30/2017 - 10/30/2017 | Chicago , IL
In-Person Event
If you are a B2B marketer who is looking for tools to help your organization be more proactive and strategic about how you go to market, this course is for you.

11/6/2017 - 11/7/2017 | Chicago , IL
In-Person Event
Learn how through IMC you can drive purposeful, cross-functional and organizational collaboration to accomplish your business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals.

11/9/2017 - 11/10/2017 | Chicago , IL
In-Person Event
Participants will discover how to integrate digital with business goals while capitalizing on new technologies and measurement strategies that deliver the measurable results to their organization.

12/7/2017 - 12/8/2017 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure participants can “up their writing game.”

1/25/2018 - 1/26/2018 | Chicago , IL
In-Person Event
Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.

2/1/2018 - 2/1/2018 | Chicago , IL
In-Person Event
Healthcare marketers will participate in a thought provoking one-day workshop that will challenge traditional thinking. As you embrace the patient as consumer, how will it affect your practices, your messaging and ultimately your brand position?

2/22/2018 - 2/23/2018 | Chicago , IL
In-Person Event
Foundations in Effective Marketing Writing is a two-day workshop where you’ll get hands-on help to significantly raise the impact of your marketing writing.

3/1/2018 - 3/1/2018 | Chicago , IL
In-Person Event
If you are a B2B marketer who is looking for tools to help your organization be more proactive and strategic about how you go to market, this course is for you.

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Access our innovative members-only resources and tools to further your marketing practice.
 

 Learn About AMA Certification

 

Become an AMA Professional Certified Marketer with our skill assessment and certification exams.

 

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