Training and Professional Development

Gain a professional advantage with AMA training and professional development

AMA’s training programs take a ‘learn-by-doing’ approach with expert facilitators who offer the strategies, tools and methodologies to deepen insights and maximize success for attendees. Topics include metrics, strategic planning, social media, content marketing, branding, integrated marketing communications and health care marketing.

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FEATURED EVENTS

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Marketing Strategy for B2Bs​

October 30, 2017
Chicago, IL

In this hands-on session you will learn how to approach your company’s B2B marketing more strategically. We’ll start at the beginning and ground ourselves by developing or refining your value proposition/positioning statement. ​​​​​We’ll then use that as a springboard to develop a marketing plan that makes sense for your organization’s objectives, capabilities and budget. We’ll address research techniques to gather insights and strengthen your positioning and plan.  Additionally, we'll also tackle budgeting and establishing metrics. ​


Advanced School of Marketing Research​​
November 6-10, 2017
Atlanta, GA

The basics of marketing research are changing. Even the skills you learned a few years ago are already becoming dated.  Strengthen your foundational marketing research knowledge and add advanced skills in today’s most important topics like data visualization and brain science.  In five days of immersive learning, you’ll get the latest thinking in marketing research theory, application and how it all helps you answer important business questions.

Why isn’t our current online research providing helpful results?

  • Do I really understand our customers?
  • What marketing messages lead to action?
  • Will people like our new product?
  • What do customers really think about our company?
  • How do I balance prices, volume and margins?​  
Questions? Contact us at info@ama.org 

10/10/2017 - 10/11/2017 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure you can “up your writing game.” Immediately back on the job, you will apply the course’s tips and techniques to engage your readers/audience – and get better results.

10/24/2017 - 10/25/2017 | Chicago , IL
In-Person Event
Learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

10/30/2017 - 10/30/2017 | Chicago , IL
In-Person Event
If you are a B2B marketer who is looking for tools to help your organization be more proactive and strategic about how you go to market, this course is for you.

11/6/2017 - 11/10/2017 | Atlanta , GA
In-Person Event
You'll get the latest thinking in marketing research theory, application and how it all helps you answer important business questions. Strengthen your foundational knowledge and add advanced skills in topics like data visualization and brain science.

11/6/2017 - 11/7/2017 | Chicago , IL
In-Person Event
Learn how through IMC you can drive purposeful, cross-functional and organizational collaboration to accomplish your business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals.

11/9/2017 - 11/10/2017 | Chicago , IL
In-Person Event
Participants will discover how to integrate digital with business goals while capitalizing on new technologies and measurement strategies that deliver the measurable results to their organization.

12/7/2017 - 12/8/2017 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure participants can “up their writing game.”

1/25/2018 - 1/26/2018 | Chicago , IL
In-Person Event
Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.

2/1/2018 - 2/1/2018 | Chicago , IL
In-Person Event
Healthcare marketers will participate in a thought provoking one-day workshop that will challenge traditional thinking. As you embrace the patient as consumer, how will it affect your practices, your messaging and ultimately your brand position?

2/22/2018 - 2/23/2018 | Chicago , IL
In-Person Event
Effective Marketing Writing delivers clear, sophisticated training that will ensure participants can “up their writing game.”

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Become an AMA Professional Certified Marketer with our skill assessment and certification exams.

 

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