Training and Professional Development

Gain a professional advantage with AMA training and professional development

AMA’s training programs take a ‘learn-by-doing’ approach with expert facilitators who offer the strategies, tools and methodologies to deepen insights and maximize success for attendees. Topics include metrics, strategic planning, social media, content marketing, branding, integrated marketing communications and health care marketing.

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FEATURED EVENTS

 

Leading the Marketing Planning Initiative 

January 25-26, 2018
Chicago, IL

Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success.  Participants are invited to bring their own marketing planning challenges and opportunities with them. The session is conducted by an experienced marketing planner who will employ a variety of learning approaches including the sharing of best practice ideas among the group, breakouts and feedback, application exercises and a plan of attack to take home to lead your own marketing planning process.  We approach marketing plans systematically and from a best-practices perspective.

February 1, 2018
Chicago, IL

Healthcare marketers will participate in a thought provoking one-day workshop that will challenge traditional thinking around healthcare providers and the people who use their services, programs and products.  As you embrace the patient as consumer, how will it affect your practices, your messaging and ultimately your brand position?

April 19-20, 2018
Denver, CO

Put your knowledge into action to advance your career!  Over two days, in a unique setting at the History Colorado Center in Denver, our knowledgeable and engaging instructors will help you better understand topics like marketing metrics, social media, email strategy, user experience, online advertising, SEO and content marketing. Through hands-on learning, you’ll have a chance to network and put your new skills to work, too.  When you attend the AMA Digital Marketing Bootcamp, you’ll also receive a free Professional Certified Marketer®, Digital Marketing exam. 

Questions? Contact us at info@ama.org

9/13/2012 - 9/14/2012 | 205 North Michigan Avenue, 10th Floor, Chicago , IL
In-Person Event
Learn to create an integrated marketing communications strategy and deliver an engaging brand experience to contribute to revenue generation and real customer value.

9/13/2012 - 9/14/2012 | 205 North Michigan Avenue, 10th Floor, Chicago , IL
In-Person Event
Learn to create an integrated marketing communications strategy and deliver an engaging brand experience to contribute to revenue generation and real customer value.

9/24/2012 - 9/25/2012 | 39 Dalton Street, Boston , MA
In-Person Event
Using case studies, exercises and best practices, you will learn how to create a meaningful, differentiated brand and fully deliver a brand experience capable of driving revenue and profit growth.

9/24/2012 - 9/25/2012 | 39 Dalton Street, Boston , MA
In-Person Event
Using case studies, exercises and best practices, you will learn how to create a meaningful, differentiated brand and fully deliver a brand experience capable of driving revenue and profit growth.

10/4/2012 - 10/5/2012 | 21 N. Juniper Street, Philadelphia , PA
In-Person Event
The ability to develop a marketing plan is a critical success factor for marketing professionals, business managers, and entrepreneurs. The Marketing Planning Boot Camp™ will give you the foundation to create a dynamic marketing plan of your own.

10/4/2012 - 10/5/2012 | 21 N. Juniper Street, Philadelphia , PA
In-Person Event
The ability to develop a marketing plan is a critical success factor for marketing professionals, business managers, and entrepreneurs. The Marketing Planning Boot Camp™ will give you the foundation to create a dynamic marketing plan of your own.

10/22/2012 - 10/23/2012 | 1001 16th Street NW, Washington , D.C.
In-Person Event
This session is for anyone interested in learning compelling, practical, innovative and robust approaches to health care marketing, strategy, research, planning, stakeholder relations, communications, and branding.

10/22/2012 - 10/23/2012 | 1001 16th Street NW, Washington , D.C.
In-Person Event
This session is for anyone interested in learning compelling, practical, innovative and robust approaches to health care marketing, strategy, research, planning, stakeholder relations, communications, and branding.

10/23/2012 - 10/24/2012 | 300 West Station Square Drive, Pittsburgh , PA
In-Person Event
The goal of this social media boot camp is to help attendees put social media to work in their organizations. Attendees will learn practical tools, techniques and ideas that attendees can use today to create and deploy a social media strategy.

10/23/2012 - 10/24/2012 | 300 West Station Square Drive, Pittsburgh , PA
In-Person Event
The goal of this social media boot camp is to help attendees put social media to work in their organizations. Attendees will learn practical tools, techniques and ideas that attendees can use today to create and deploy a social media strategy.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.
 

 Learn About AMA Certification

 

Become an AMA Professional Certified Marketer with our skill assessment and certification exams.

 

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