Knowledge for Business Decisions
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Successful businesses today rely on research-based knowledge to make effective business decisions in a competitive environment. This intense two-day training program focuses on the most critical elements of marketing research. It covers the technical aspects of the marketing research process such as sampling, questionnaire design and analysis, as well as current trends, including mobile research and social intelligence.
You will spend significant time exploring real life marketing challenges that organizations can address using proper research methods. Examples include evaluating key brand elements, new product development and customer segmentation. Most of all, you will leave the course with highly usable information to take back and implement immediately.
Reinforce and focus your marketing research skills. This highly interactive program, facilitated by an experienced marketing research professional, can provide you with the knowledge and tools you need to develop and manage research projects to meet your specific goals. No prior marketing research experience is required!
Essentials of Marketing Research - What You Will Learn
Essentials of Marketing Research - Who Should Attend?
Marketing researchers new to the field
Seasoned marketers who need an introduction or refresher to marketing research
Marketing practitioners who interface with marketing research suppliers
Essentials of Marketing Research - Cancellation Policy
All Training Series cancellations and requests for refunds must be submitted to the AMA via email at firstname.lastname@example.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to email@example.com at least two weeks prior to the event start date. No refunds will be given after November 3, 2014.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
Essentials of Marketing Research - About the Instructor
Jacqueline M. Dawley