Marketing Automation - 2016 - Chicago, IL

The University of Chicago Booth School of Business Gleacher Center
450 North Cityfront Plaza Drive, Chicago, IL 60611
3/30/2016 8:00 AM - 3/31/2016 5:00 PM
Register before 12/30/2015 12:00 AM for early registration fee


Streamline and automate marketing tasks related to email, social media and other website actions to drive measurable bottom line results.

Join the conversation


#AMAMKTA

If you don’t manage your adoption of marketing automation, it will manage you. Learn how to develop your own marketing automation strategy and automate your professional success.    

10 Questions This Session Will Answer

  1. What are the foundational components of marketing automation?
  2. How can marketing automation make my job easier?
  3. How do I build a RFP for marketing automation?
  4. How do I quantify marketing automation success?
  5. What are the common pitfalls to avoid when rolling out a marketing automation plan?
  6. How do I staff for marketing automation?
  7. How will my problem statements change?
  8. How does marketing automation differ from B2B to B2C?
  9. How do I mitigate the risks surrounding marketing automation while being a change agent in my organization?
  10. How do I prepare my team for the cultural shift toward marketing automation?

PRESENTER


Maneeza Aminy, CEO of Marvel Marketers, will be leading this session. As an expert marketing automation and strategy consultant, she has worked with 250+ brands personally, including Google, RingCentral and Extreme Networks. Maneeza is also an adjunct professor of economics and has worked with SAAS and CRM for most of her career.

 

 

While this session is designed for marketers in the first six months of adoption of ANY marketing automation platform, many executives, managers and business owners of current, mature adoptions will relate to one or more of these considerations.  Join us to share winning or challenging strategies, and check out our resources, as well.


Download the brochure or check out the podcast for more info.​



ATTEND

While this session is designed for folks in their 0-6 month adoption of ANY marketing automation platform, many executives, managers and business owners of current mature adoptions will relate to one or more of these considerations.  Some of you may be struggling with having not planned for some of these components right now.  We would love for you to join us and share winning or challenging strategies.

​Cancellation Policy

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after March 16, 2016. A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company. Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event. Registration for or participation in this training program constitutes an agreement by the registrant to permit the AMA to the use and distribution (now and in the future) of the registrant or attendee's image and/or voice in photographs, videos, electronic reproductions, and audiotapes of such events and activities. For questions or concerns, please call 800.262.1150 or email info@ama.org.


Marketing Automation Agenda

Day One

8:00 a.m. - 8:30 a.m.  Registration and Continental Breakfast
8:30 a.m. – 4:00 p.m. Program (includes lunch and morning/afternoon breaks)

Introduction and Course Overview 

Marketing Automation Overview and Level Setting 

Exercise #1 - Benchmark Yourself 

Lunch 

Quantifying Success 

Exercise #2 - Set your organization’s Success Metrics for Marketing Automation Adoption 

Q and A 


 Day Two

8:00 a.m. - 8:30 a.m.  Continental Breakfast
8:30 a.m. – 4:00 p.m. Program (includes lunch and morning/afternoon breaks)

Review of Day 1 

Center of Excellence

  • Your options
  • Pitfalls 
  • Governance 

Exercise #3 - Build your Marketing Automation Eco-system 

The Labor Market - A True Story 

Lunch 

Bells and Whistles

  • RFP
  • Costs 

Exercise #4 - Sharing is Caring 

Q and A 


This event has passed and is unavailable for registration.

Training Series Location 

The University of Chicago Booth School of Business 
Gleacher Center
 
450 North Cityfront Plaza Drive
Chicago, IL 60611-4316
Phone: +1.312.464.8787

The Gleacher Center is conveniently located in the heart of Chicago’s business community just blocks away from the Loop and steps away from Magnificent Mile shopping, restaurants and hotels. It is easily accessible from public transportation and adjacent parking lots.

Recommended Area Hotels 
Embassy Suites*
+1.312.836.5900
511 N. Columbus Dr.

Fairmont Hotel**
+1.312.565.8000
200 N. Columbus Dr.

Four Seasons**
+1.312.280.8800
120 E. Delaware Pl.

Intercontinental Chicago*
+1.312.944.4100
505 N. Michigan Ave.

Loews Chicago*
+1.312.840.6600
455 N. Park Dr.

The James Hotel**
+1.312.337.1000
55 E. Ontario Ave.

Chicago Marriott Downtown Magnificent Mile*
+1.312.836.0100
540 N. Michigan Ave.

Omni Chicago Hotel**
+1.312.944.6664
676 N. Michigan Ave.

The Peninsula Chicago**
+1.312.337.2888
108 East Superior St.

The Ritz Carlton Hotel**
+1.312.266.1000
160 E. Pearson St.

The Park Hyatt**
+1.312.335.1234
800 N. Michigan Ave.

Sheraton Chicago Hotel & Towers*
+1.312.464.1000
301 E. North Water St.

Swissotel*
+1.312.565.0565
323 E. Wacker Dr.

Trump International Hotel*
+1.312.924.7600
203 N. Wabash Ave.

Waldorf Astoria**
+1.312.646.1300
11 E. Walton St.

Westin River North**
+1.312.744.1900
320 N. Dearborn St.

*One – Four Blocks
**Five – Ten Blocks

Area Attractions and Events
Please visit Choose Chicago for additional city information.

ADA 
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

Tower Travel Management 
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

E
nterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Directions 
From Interstate 90/94 
Heading either north or south on I-90/94, exit at Ohio Street. Follow Ohio east to Michigan Avenue. Turn right. At the second light, turn left on Illinois Street. At stop sign, turn right. Gleacher Center is on the right. 

From Lake Shore Drive 
Heading either north or south on Lake Shore Drive, exit at Grand Avenue. Follow Grand west to Columbus Drive/Fairbanks Court; turn left to East North Water Street and turn right. Gleacher Center is straight ahead. 

Transportation
From O'Hare Airport
Taxi 
The taxi stand can be found just outside the baggage claim area. Cab fare will be approximately $40.00-$55.00 and you should allow one to one-and-a-half hours.

CTA Train (the "El") 
The Blue Line of the Chicago Transportation Authority train system, commonly known as the "El" or elevated train, runs from O'Hare to the Loop area downtown. Follow airport signs reading "Trains to City" to the boarding area. Buy a fare card from vending machines at boarding area. Disembark Clark and Lake stop. Exit station at street level and take a taxi to Gleacher Center, or walk east on Lake Street four blocks to Michigan Avenue. Turn left and walk north the two blocks on the east side of Michigan. After crossing the bridge over the river, walk to the right through the plaza with the fountain between the Equitable Building and Tribune Tower. Gleacher Center is on the right at the end of the plaza, facing east toward NBC Tower.

F
are: $5.00 for travel that originates at O’Hare Airport (subject to change)
Allow approximately one hour

From Midway Airport
Taxi 
A taxi stand is located right outside the baggage claim area. Cab fare will be approximately $30.00-$45.00 and you should allow 30 minutes to 1 hour.

CTA Train (the "El") 
The Orange Line of the "El" or elevated train runs from Midway to the Loop area downtown. Follow airport signs reading "Trains to City" to the boarding area. Buy a fare card from vending machines at boarding area. Disembark at the State and Lake stop. Exit at street level and take a taxi, or walk two blocks east on Lake Street to Michigan Avenue. Turn left and walk north the two blocks on the east side of Michigan. After crossing the bridge over the river, walk to the right through the Chicago Tribune / Equitable Fountain Plaza. Gleacher Center is on the right at the end of the plaza, facing east toward NBC Tower. 

Fare: $2.25 (subject to change)
Allow approximately 45 minutes 

T
axis are available outside of Gleacher Center for return trips.

Public Transportation 
CTA Buses
Take any of these bus routes running along Michigan Avenue: 33, 125, 145, 146, 147, 151, 157.
Buses running between Union Station or Ogilvie Transportation Center and Michigan Avenue are: 120, 121, 125, 151, 157. 
Exit/enter the bus at the 400 block of Michigan Avenue near the Chicago Tribune Tower.

CTA Subway and Elevated Trains
Take Red Line to State/Grand stop; walk east to Michigan Avenue, south to Illinois Street, then east one short block to Cityfront Plaza Drive. 

Take the Brown Line or Purple Line to State and Lake stop; walk east to Michigan Avenue, north over bridge, and right along river or through plaza to Gleacher Center.

Helpful Websites
Chicago Transit Authority 
Metra Rail 

Area Parking
NBC Tower Garage 
Legacy Parking
455 N. Cityfront

NBC Tower
Legacy Parking
North Surface Lot
201 E. Illinois

240 E. Illinois Street
Standard Parking
Upper E. Illinois Street
+1.312.935.2872

300 E. Illinois Street
Impark
E. Illinois and N. Columbus
+1.312.494.9770

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