Streamline and automate marketing tasks related to email,
social media and other website actions to drive measurable bottom line
Join the conversation
If you don’t manage your adoption of marketing automation, it will manage you. Learn how to develop your own marketing automation strategy and automate your professional success.
10 Questions This Session Will Answer
- What are the foundational components of marketing automation?
- How can marketing automation make my job easier?
- How do I build a RFP for marketing automation?
- How do I quantify marketing automation success?
- What are the common pitfalls to avoid when rolling out a marketing automation plan?
- How do I staff for marketing automation?
- How will my problem statements change?
- How does marketing automation differ from B2B to B2C?
- How do I mitigate the risks surrounding marketing automation while being a change agent in my organization?
- How do I prepare my team for the cultural shift toward marketing automation?
Maneeza Aminy, CEO of Marvel Marketers, will be leading this session. As an expert marketing automation and strategy consultant, she has worked with 250+ brands personally, including Google, RingCentral and Extreme Networks. Maneeza is also an adjunct professor of economics and has worked with SAAS and CRM for most of her career.
While this session is designed for marketers in the first six months of adoption of ANY marketing automation platform, many executives, managers and business owners of current, mature adoptions will relate to one or more of these considerations. Join us to share winning or challenging strategies, and check out our resources, as well.
Download the brochure or check out the podcast for more info.
While this session is designed for folks in their 0-6 month adoption of ANY marketing automation platform, many executives, managers and business owners of current mature adoptions will relate to one or more of these considerations. Some of you may be struggling with having not planned for some of these components right now. We would love for you to join us and share winning or challenging strategies.
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