Advanced Writing (Digital) for Marketers

One Prudential Plaza - AMA Support Center, 130 E. Randolph St., 22nd Floor
Chicago, IL 60601
4/20/2018 8:30 AM - 4/20/2018 5:00 PM
Register before 3/21/2018 11:59 PM for early registration fee

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Advanced Writing (Digital) for Marketers

Advanced Writing (Digital) for Marketers is dedicated to learning advanced writing techniques used in today’s integrated communication landscape. In any marketing role, writing is an essential job function, and one of the first skill sets employers look for on a candidate’s resume. However, writing “well” is no longer enough. Marketers need to be versed in a variety of writing styles and forms to not only be competitive, but also deliver stellar content to their clients. More importantly, the content needs to yield positive results to a company’s bottom line. 

Advanced Writing for Marketers will be highly interactive and experiential; practicing work as learned. The training will also include sharing work peer-to-peer and peer-to-instructor for immediate feedback. Participants will be required to bring a laptop; Google Doc software will also be used for sharing purposes.

  • How digital has affected the print landscape
  • Best practices for digital writing 
  • Social media writing: Facebook, Twitter, and Instagram
  • Writing web copy
  • Blogging
  • Writing for business etiquette: Emails and text messages
  • Presentations: Structure, format, copy, and color 
  • Holistically improved writing skills (grammar, syntax, clarity, brevity, simplicity, and humanity)
  • Techniques and tools for digitally-oriented writing tasks in integrated communications. 
  • True understanding of the complexity to write “well” in today’s business environment.
  • Problem solving skills in choosing the best writing tool to engage target audiences.
See Full Agenda >>


Clinical Assistant Professor at the NYU School of Professional Studies - Division of Programs in Business

Teaching undergraduate and graduate courses at a number of institutions since 2008 - and beginning at NYUSPS in 2011 - she teaches in both the M.S. in Public Relations and Corporate Communication and M.S. in Integrated Marketing programs, and has previously taught in Continuing Education and the High School Academy.  An award-winning integrated marketing and advertising professional, past professional positions include Associate Director, Integrated Marketing for Women's Health magazine, Senior Manager, Integrated Marketing at Parents, FamilyFun, and American Baby magazines (Meredith Corp.), Business Development Manager, La Voz and TV y Mas, and Advertising Executive, The Arizona Republic (Gannett, Inc.). She is a regularly sought-after media expert, as seen in The Washington Post, The New York Post, The Telegraph, and on ABC News’ digital podcast “Uncomfortable,” to name a few. A passionate fitness enthusiast, she is also the creator and writer for the fitness blog KerryLeeintheCityFit (Instagram @kerryleeinthecityfit). She holds a B.A. (summa cum laude) in Journalism and English from UMass-Amherst and an M.S. Public Relations & Corporate Communication from NYUSPS. 

Who Should Attend
Mid and upper-level marketers and public relations professionals. 

Why Attend
Writing “well” is no longer enough to succeed.  Marketers need to be well-versed in a variety of writing styles and forms to not only be competitive, but also deliver stellar content to their clients. This advanced program will equip experienced integrated communicators with digitally-focused advanced techniques they need in order to succeed.  

Advanced Writing (Digital) for Marketers – Agenda

8:00 - 8:30 am. Registration and Continental Breakfast
8:30 am - 5:00 pm. Program (includes lunch, morning and afternoon breaks)

8:30 - 9:00 am – Welcome and training introduction 
9:00 – 10:45 am – How the digital landscape has changed how we communicate
  • Why writing for digital is different
  • Writing for different platforms: An overview
  • How digital audiences differ
  • Best practices for digital writing 
  • Case Study Analysis: The good, the bad, and the ugly of digital writing  
  • Activity: Show and tell – a conversation about what you’ve experienced
10:45 – 11:00 am – Break

11:00 – 11:45 am 
  • Website writing
  • Blogging
  • Activity: Practice web writing and blogs 
11:45 am – 1:00 pm – Social Media Writing
  • Facebook
  • Twitter
  • Instagram
  • Activity: Practice in social media writing
1:00 – 2:00 pm – Lunch

2:00 – 3:00 pm Digital Writing for Business Etiquette 
  • Emails
  • Text messages
  • Case Study Analysis: Emails and text messages 
  • Activity: Practice in emails and text messages
3:00 – 3:45 pm Presentations
  • Structure
  • Copy
  • Color
  • Format
3:45 – 4:00 pm – Break

4:00 – 4:45 pm 
  • Activity: Practice in presentations 
4:45 – 5:00 pm – Closing Notes/Recap

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