Limited attendance for greater instructor interaction
- How is the best way to organize for your marketing planning process?
- What constitutes a highly effective marketing plan versus a poor one?
- How do you identify the key elements that are uniquely important for inclusion in YOUR marketing plan - what to leave in and what to leave out?
- How do you go about successfully creating and applying those key elements of your marketing plan?
- Where do you source the needed information for the various parts of your plan?
- Who are your critical organization partners in marketing planning, and how can you best motivate their participation and cooperation?
- How can you best “package” your plan for upper-management and broad organizational buy-in and action (“marketing your marketing plan” inside your firm)?
- Stimulating and productive immersion in marketing planning with a focus on your organization’s individual situation and needs.
- Comparative discussion and feedback with like-minded marketing leaders, allowing for cross-pollination of best practices.
- Direct impact on the build of your own marketing plan -- elements you can take right back and build on come Monday morning.
Charles Harwood Professor of Marketing and Strategy, Crummer Graduate School of Business, Rollins College
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer
Graduate School of Business at Rollins College and also served for three years as Vice President for Strategic Marketing for Rollins. He was previously on the faculty at Oklahoma State University, the University of South Florida, and Texas Christian University. Greg’s managerial industry experience includes thirteen years with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations. He has been a frequent presenter in AMA programs for many years.
Experienced marketing professionals, business managers, and entrepreneurs with a very solid, working understanding of marketing and who are charged with developing a marketing plan. Individuals who enjoy “learning by doing” will especially like this session.
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Attendees at this session will experience a hands-on immersion in how to maximize the creation of each of the key elements of a contemporary marketing plan. This is a unique learning opportunity with an advanced level of instruction for manager and director-level marketers. Facilitated by a marketing expert, this lab allows attendees to build plans across a wide variety of industries and settings. If you are an experienced marketer who clearly knows the difference between strategies and tactics, this lab is for you!
Bring your own marketing plan challenges and get ready to discuss and apply the learning to your own business situation right in the classroom. When you leave, you will walk out with insights and skills that you can build right into your own marketing plan, as well as a roadmap for how to gain the cooperation and buy-in from others in the organization required to implement your plan successfully and achieve its desired outcomes.
Advanced Marketing Planning Lab - Cancellation Policy - Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to email@example.com at least two weeks prior to the event start date. No refunds will be given after March 17, 2016. A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company. Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event. Registration for or participation in this training program constitutes an agreement by the registrant to permit the AMA to the use and distribution (now and in the future) of the registrant or attendee's image and/or voice in photographs, videos, electronic reproductions, and audiotapes of such events and activities. For questions or concerns, please call 800.262.1150 or email firstname.lastname@example.org.