2017 Marketing Workshops-Spring

The Westin O'Hare
6100 North River Road, Chicago, IL 60018
5/8/2017 8:30 AM - 5/9/2017 3:30 PM
Register before 4/11/2017 12:00 AM for early registration fee

We’ve all been there. Long to-do lists. Tons of emails waiting for replies. By the end of the day, there’s no time to think about learning new marketing methods.

Escape the office and find inspiration. Fresh-thinking experts will guide this holistic and intensive two-day training boost you need to stay on-track with the latest trends in digital marketing, branding strategy and marketing communications.

Spend time with peers who share your same challenges and leave equipped with the skills to make your marketing bloom.


Becoming an AMA Professional Certified Marketer® shows you're serious about making an impact with the work you’re doing. We have two PCM® certification programs specializing in digital marketing or marketing management. While you’ll have to put in the time to study, taking the exam is on us.
This is our way of helping you kick-off your continued learning once the Spring Workshops are over. You'll get more details about accessing your free exam at the event.


We’ve put together 18 total workshops and you can choose which path of six make the most sense for you.

Digital Marketing
  • Using Data to Assess Your Content's Impact
  • Boosting Your Visibility with SEO
  • Optimizing Your Social Media Campaign
  • Getting the Most from Google Analytics
  • Winning at Email Marketing
  • Enhancing Your Video Efforts
Branding & Strategy
  • Mapping Stakeholders for Brand Success
  • Leveraging Internal Marketing Tools
  • Leading and Succeeding as a Marketer
  • Discovering Your Value Proposition
  • Unleashing Advocates and Influencers
  • Gathering Insights Straight from Consumers​​
​Marketing Communications
  • Writing a Marketing Plan in 2 Hours
  • Leveraging Integrated Marketing Campaigns
  • Navigating the Art of Storytelling
  • Writing Effective Content to Gain Clients
  • Developing the Social Media Your Organization Deserves
  • Blending Creative into Your Marketing Campaign

We can't wait to see you in Chicago!

Terms and Conditions
You may cancel your registration at any time by emailing info@ama.org, calling 800-AMA-1150 or 312-542-9000. Cancellations received more than 30 days prior to the start of the event will receive a 100% refund. Cancellations received 7 to 30 days prior to the start of the event will receive a 50% refund. No refunds will be provided for cancellations received less than 7 days prior to the event. No refunds will be issued after the event. All refunds will be refunded to your original method of payment.  Registrations may not be shared, but may be transferred at no cost at any point prior to the start of the event with notification to the AMA by phone or email.

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event.

Monday May 8th
8:30 AM-5:00 PM Registration Open
8:30-9:30 AM Breakfast
9:30-11:30 AM
Workshop A: Content Intelligence: Using Data to Assess Your Content’s Impact
Colleen Jones, CEO, Content Science
Workshop B: Stakeholder Mapping for Brand Success
Ron Strauss, Founder & CEO, Brandzone
Workshop C: Write a Marketing Plan in Two Hours
Kay Keenan, President, Growth Consulting Inc.
11:30 AM-12:30 PM Lunch
12:30-2:30 PM
Workshop D: SEO for Business: How to Outrank Competitors and Gain Exposure
Brent D. Payne, CEO, Loud Interactive
Workshop E: Leveraging Marketing’s Impact on the Brand: Internal Marketing Tools of Engagement
Sybil F. Stershic, President, Quality Service Marketing
Workshop F: Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Campaigns
Shane Johnston, Executive Vice President, Director of Client Development, Capstrat
2:30-3:00 PM Afternoon Break
3:00-5:00 PM
Workshop G: Do They Care Enough to Share? Optimizing Video Content to Multiply Your Media
Mark Andeer, Chief Marketing Officer, The Escape Pod
Workshop H: Building Your Tribe through an Optimized Social Media Campaign
Libby Morse, Senior Vice President and Creative Director, LipmanHearne
; Rachel Skybetter, Senior Writer, LipmanHearne

Workshop I: The Power of Storytelling
Jonathan Opp, Partner + Chief Poetics Officer, New Kind
Tuesday May 9th
7:00 AM-3:30 PM Registration Open
7:00-8:00 AM Breakfast
8:00-10:00 AM
Workshop J: Lessons from Marketing Luminaries: A Workshop Conversation About What it Takes to Lead and Success as a Marketer
Michael Krauss, President & Co-Founder, Market Strategy Group; @ C-Level Columnist, Marketing News

Workshop K: How to Get More Prospects to Say, Yes!
Greg Hamilton, Senior Academic Curriculum Manager, MECLABS
Workshop L: The Why and How of Content Marketing
Andy Crestodina, Co-Founder/Strategic Director, Orbit Media Studios
10:00-10:30 AM Morning Break
10:30 AM-12:30 PM
Workshop M: Leveraging Google Analytics Features for Your Business
Meredith Hughes, Digital Media Strategist, Analytics Pros
Workshop N: Unleashing Advocates and Influencers
Rob Fuggetta, Founder/CEO, Zuberance
Workshop O: Create the Social Media Your Org Deserves
Demetrio Cardona-Maguigad, Strategic Design Director, Lime Red Studio
12:30-1:30 PM Lunch
1:30-3:30 PM
Workshop P: How to Win at Email Marketing
Adam Q. Holden-Bache, Author, How to Win at B2B Email Marketing: A Guide to Achieving Success & Director, Business Development, Striata
Workshop Q:The Power of Primary Research: Gathering Insights Straight from Consumers
Michael Graber, Managing Partner, Southern Growth Studio
Workshop R: Design Thinking Workshop
Demetrio Cardona-Maguigad, Strategic Design Director, Lime Red Studio

Registration is not available at this time.

Conference Location

The Westin O'Hare
6100 North River Road
Rosemont, IL 60018
Telephone: +1.847.698.6000
Reservations: +1.888.627.8517

The Westin O'Hare is just minutes from O'Hare International Airport and provides a complimentary shuttle service that departs from the hotel. Additionally, you're just walking distance to the Blue Line "L" train providing service to downtown Chicago. Donald E. Stephens Convention Center, Rosemont Theater, MB Financial Park and the new Fashion Outlets of Chicago are just minutes away.
Revive in the soothing atmosphere that includes a recently refreshed lobby, full-service Starbucks, fitness center, and brand new restaurant concept Benchmark Gastropub.

Room Rates:
$175.00 single/double occupancy per night
Rates are subject to applicable state and local taxes, currently 14% (subject to change without notice).
Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call The Westin O’Hare at +1.888.627.8517 and ask for the American Marketing Association room block.

The reservation cut-off date is Friday, April 21, 2017.
The AMA has negotiated special group rates for Marketing Workshops. You must make your hotel reservations by April 21, 2017 and properly identify yourself (American Marketing Association) to qualify for the special group rate, based on availability. After April 21, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card or deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made after 6:00 p.m. hotel time the day prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 3:00 pm, and check out is at 12:00 pm. Anyone arriving earlier than 3:00 pm will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed an early departure fee of $75.00. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services and Accommodations
Please visit The Westin O'Hare for a full list of services and features.

Area Attractions and Events
Please visit Choose Chicago for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

​AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for Marketing Workshops in Chicago, IL (ORD, MDW). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply. 

From East
Take Interstate 90 West to I-190 West towards O'Hare. Exit onto River Road. At the end of the ramp turn left at the light. Drive two blocks. The hotel will be on the left.

From South
Take Interstate 294 North to I-190 West towards O'Hare. Go through the toll booth and get in the right hand lane. Exit onto River Road. Go left onto River Road. The next left is into the hotel.

From Chicago O'Hare International Airport
Take Interstate 90 East. Exit onto River Road going north. Follow the exit around and take River Road to the second stop light. The hotel is on the left side of the street.

From North
Take Interstate 294 South to Interstate 190 West. Exit at Mannheim Road North to Higgins Road. Turn right. Drive straight through three lights to Des Plaines River Road. Turn right again. The hotel will be on the right.

From O’Hare International Airport (ORD) – 2.5 miles:
Hotel Shuttle
A complimentary hotel shuttle runs between 5:00 a.m. – 12:00 a.m. From 12:00 a.m. – 5:00 a.m., please call the hotel directly to arrange for a pickup.
For domestic flights, pickup is at the Hotel Shuttle Center, Door #3 located just off the baggage claim area. Pickup at the International Terminal is available upon request. Please call the hotel directly upon arrival to arrange for pickup. Disabled accessible shuttles are available upon request.

A taxi from O’Hare International Airport is approximately $10.00 one-way.

Midway Airport (MDW) – 25 miles:
A taxi from Midway airport is approximately $40.00 one-way.

Downtown Chicago – 15 miles:

A taxi to downtown is approximately $30.00 one-way.

Public Transportation
Chicago Transit Authority
Guests can access downtown Chicago or O'Hare International Airport by the "L" Blue Line. The Rosemont station is located just two blocks away (0.12 miles) - within easy walking distance of the hotel.

Parking at the Hotel
Both valet and self outdoor parking are available on-site with access 24 hours a day. Parking prices are as follows:
0 - 30 minutes: Complimentary
31 minutes to 9 hours: $19.00
Overnight guests: $25.00
Overnight Valet Parking: $35.00 

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.