Monday, May 16, 2016
08:30-09:30am - Continental Breakfast
09:30-11:30am - WorkshopsContent Intelligence: Using Data to Assess Your Content's Impact
Colleen Jones, CEO, Content Science
In this workshop, learn the essentials of content intelligence so you can assemble the right data about your content, interpret the data to understand your content's impact and gain insights into your customers and act on the data with smarter content decisions.Orchestrating a Better Customer Experience-Workshop Has Been Cancelled
Paul Cole, President-North America, InQuba
You keep hearing it. Having a great product/service at a good price is a necessary but insufficient condition to compete in todays' hyper competitive market. Ultimately, the difference between customer advocacy and defection is about how well you "listen to, learn from and engage with" your customer base to deliver a more emotionally gratifying experience.
In this session you will learn about the key enablers associated with superior customer experience orchestration.How to Write a Marketing Plan in TWO Hours
Kay Keenan, President, Growth Consulting
This highly interactive session will help you create a mini-marketing plan that will be tailored for your organization whether a for profit or a non profit. Will include working with sales/development to achieve organization’s needs. Bring with you a failed marketing attempt and we will help diagnose why it didn’t work and what might have been done differently.
11:30am-12:30pm - Lunch
12:30-02:30pm - WorkshopsSEO for Business: How to Outrank Competitors and Gain Exposure
Brent D. Payne, CEO, Loud Interactive
Learn firsthand how your website can get more traffic and exposure. This session will cover SEO basics including a background of how search engines work as well as more advanced SEO tactics to help you outrank your competitors. Brent's SEO knowledge and experience spans throughout a wide range of industries and will prove to be extremely valuable. Walk away knowing how you can start ranking for your desired search terms and how to apply SEO best practices to your business. Leveraging Marketing’s Impact on the Brand: Internal Marketing Tools of Engagement
Sybil F. Stershic, President, Quality Service Marketing
Learn how to take care of the people who most impact your marketing and organizational success, including those who work outside the marketing department. Attendees will take away the necessary internal marketing framework, tools, and ideas they can use to engage employees as marketing and brand champions.Creative that Converts
Lou Amodeo, Director of Customer Experience, Rise Interactive
This hands-on session will place attendees in teams to learn and practice the fundamentals of Design Thinking. Attendees will learn how to tackle real customer problems through rapid ideation and prototyping exercises.
02:30-03:00pm - Afternoon Break
03:00-05:00pm - WorkshopsHow to Win at Email Marketing
Holden-Bache, Author, How to Win at B2B Email Marketing, A Guide to
Achieving Success and Director of Business Develpment, Striata
This workshop will take attendees through all aspects of an email
program including strategy, data, design, copywriting, delivery, testing
and analysis. It willl provide insight, tactics, tips and takeaways
that attendees can implement to improve campaigns for their business.
Effectively Measuring Marketing ROI
Dana Edwards, Vice President/Partner, SimpsonScarborough
In this session, we will discuss metrics that should be used to measure your brand strength over time. We will also describe metrics that should be used to monitor the marketing effort in order to support future decision-making and help leadership understand marketing’s impact.The Power of Storytelling
Jonathan Opp, Partner + Chief Poetics Officer, New Kind
This fun, interactive workshop will not only help you grow more comfortable as a storyteller in business, but inspire you to find compelling ways to make your marketing messages more memorable and effective.Tuesday, May 17, 2016
07:00-08:00am - Continental Breakfast
08:00-10:00am - WorkshopsJoining the Pixels: Arriving at New Considerations for Measuring Video in the Multi-Channel, Multi-Platform, and Multi-Format World
Joline McGoldrick, Vice President, Research, Millward Brown Digital; Mitzi Lorentzen, Vice President, Client Solutions and Innovation, Millward Brown
In this workshop, Millward Brown, the world’s leading expert in helping clients grow strong brands, will share the current state of video advertising both in the US and globally and provide both tools and insights to challenge marketers to arrive at a framework of video receptivity that helps their constituents to build brands.Unleashing Advocates and Influencers
Rob Fuggetta, Founder/CEO, Zuberance
Advocate and influencer marketing is hot. 92% of people trust recommendations from friends over adds and all other media and 64% of marketers said in a recent AMA survey that Word of Mouth is the most effective form of marketing. This session is about how to leverage Advocates and Influencers to get the word out and bring more customers in.Rock Your Content
Melanie Spring, Chief Inspiration Officer, Sisarina
Does your marketing flirt? And if it does, does the brand match? Instead of listing features and benefits, talk to them like they're human - because they are. And give them a feeling for who you are through your branding and marketing content.
This talk will motivate you to stop talking about marketing and start implementing. We'll find your branded voice, match you up with the best platforms, and get you started on a content marketing campaign.
10:00-10:30pm - Morning Break
10:30-12:30pm - WorkshopsLeveraging Google Analytics Features for Your Business
Justin Goodman, Digital Analytics Strategist, Analytics Pros, Inc.
This session will discuss the world of digital analytics and how to leverage the Google Analytics platform to narrow the distance between customers and the companies that serve them. Topics will include the latest in Google Analytics technology and methodology, marketing mix attribution, how to align data with business objectives and real-world stories.Discovering Your Value Proposition
Greg Hamilton, Senior Academic Curriculum Manager, MECLABS
Your value proposition is the reason customers buy from you and not
your competition—it’s the answer to the “why should I?” question in
every customer’s mind. In this session, you’ll learn how to grow your
market share by discovering and articulating a unique value proposition
that resonates with your ideal customer. Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Campaigns
Jon Barlow, Senior Vice President, Group Digital Director, Capstrat; Shane Johnston, Executive Vice President, Client Development, Capstrat
Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget – or get a budget – to your organization’s executive leadership.
12:30-1:30 pm - Lunch
01:30-03:30pm - WorkshopsBuilding Your Tribe through an Optimized Social Media Campaign
Jeremy Ryan, Executive Vice President, Creative and Digital Services, Lipman Hearne
This workshop will explore how to design a social media communications plan around your brand messages, deploy that plan to target key audiences, measure effectiveness, and refine your campaign to work optimally within your digital ecosystem and to build your brand and maximize conversions to goals.The Power of Primary Research: Gathering Insights Straight from the Consumer
Michael Graber, Managing Partner, Southern Growth Studio
More and more leading marketers are generating insights for breakthrough marketing campaigns and new product ideas by working with consumers. See how deep ethnographic work is changing the way market research is conducted and how consumers are co-creating claims, value propositions, categories and new products, as well as rebooting brand equity and awareness. Learn how to use this method for your company, brand, or clients. Leading companies such as Proctor & Gamble, Google, Hersey’s and many others use these methods.Create the Social Media Your Org Deserves
Sarah Eva Monroe, Creative Director, LimeRed
In this workshop, you’ll learn strategies and shortcuts you can implement on your visual social media channels.
Read the full session descriptions for the 2016 Marketing Workshops >>