How to Boost your Sales and Brand Without Annoying Your Customers - NEW
Listen to a sneak peek Direct Marketing Podcast by Ira Kalb, Professor of Marketing at the Marshall School of Business at the University of Southern California
Direct Marketing has always been an important tool in a marketer’s tool kit. Today, with busier buyers, escalating costs, and the rapid rise of the Internet, understanding and employing Direct Marketing “best practices” has become essential. Attendees will leave this session knowing what Direct Marketing is and how to create economical Direct Marketing strategies that (1) avoid annoying constituents, (2) build their brand, and (3) boost sales.
This program will employ a systematic approach to Direct Marketing that incorporates the collective wisdom and best practices of successful marketers. Participants will take away the Direct Marketing knowledge and practical tools that they need to improve the marketing performance of their organizations.
Direct Marketing – Learning Objectives
- How to create direct mail and email that is not considered “junk” or “spam”?
- How to use Inbound and Outbound Telemarketing without annoying and offending prospects?
- How to create effective Direct Response Advertising?
- How to incorporate the Internet (including social media and mobile) in an effective Direct Marketing campaign?
- How to use Direct Marketing to collect marketplace information, enhance your brand, lower sales costs, and increase sales and profits.
- How to develop Integrated Direct Marketing strategies for optimum synergy and effectiveness?
Direct Marketing – Who Should Attend
Individuals at any level who are involved in helping to market the “products” of an organization can benefit from this session. The program is equally beneficial for (1) profit-focused and nonprofit organizations; (2) companies that sell services, goods, ideas and/or technologies; (3) organizations that sell to consumers, businesses, or governments; and (4) start-ups that need to conserve cash as they build up their businesses.
Direct Marketing - Cancellation Policy
All Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at firstname.lastname@example.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to email@example.com at least two weeks prior to the event start date. No refunds will be given after March 5, 2014.
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
Direct Marketing - About the Instructor