Conferences, Events & Trainings

As the global leader in marketing knowledge, the American Marketing Association hosts a broad range of conferences, trainings, and virtual events catering to marketers, researchers, and academicians in all stages of their careers. By engaging an international cohort of leading faculty, speakers & instructors, the AMA is able to provide forward thinking content to keep members at the forefront of marketing practice. The AMA uses this wealth of expertise to offer unique corporate training for diverse companies and recognize premier marketers in the field through the Professional Certified Marketer​ program. Use the lists that follow to identify the event that best meets your needs.


Upcoming Conferences, Events & Trainings

Understand the difference between Free Video Tools and Online Video Platforms Learn how video can boost your demand generation, account based marketing (ABM) and customer marketing …

Create a comprehensive video marketing strategy, including video optimization syndication and measurement Understand how to leverage emerging platform features, products and trends …

1/31/2017 - 2/1/2017 | 1001 N Westshore Boulevard, Tampa , FL
In-Person Event
Through a variety of learning approaches including the sharing of best practice ideas, breakouts and feedback, application exercises, attendees will leave with a plan of attack to take home to lead their own marketing planning process.

The three “Must Dos” to get started Setting up your pilot lead management program Core competencies your team will need The 5-step process for creating your first automated …

Leveraging social media to drive engagement with your audience Incorporating social media marketing into every stage of the buyer’s journey Effectively measuring social media …

What do graduate degree alumni think about the career impact of their degree … What does LinkedIn data say about successful graduates that can help you attract more candidates like them …

2/8/2017 - 2/9/2017 | 817 Common Street, New Orleans , LA
Gain insights into the B2B marketing realm, what it is, and its functions – both short term and long term strategies and tactics for improving your performance.

Expected return on investment for varying scenarios and levels of media spend Likelihood of profit and sales targets being achieved Allocation of budget between brands and …

Gain an understanding of how online reviews impact local search ranking Get tips for optimizing your online presence for local SEO Hear best practices for growing your online …

See data on why calls are now critical to search, Facebook, and display ROI  Learn how to use data from calls and conversations to optimize performance  Learn how top brands use …

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.

 Top Stories


 Upcoming Training