Conferences, Events & Trainings

As the global leader in marketing knowledge, the American Marketing Association hosts a broad range of conferences, trainings, and virtual events catering to marketers, researchers, and academicians in all stages of their careers. By engaging an international cohort of leading faculty, speakers & instructors, the AMA is able to provide forward thinking content to keep members at the forefront of marketing practice. The AMA uses this wealth of expertise to offer unique corporate training for diverse companies and recognize premier marketers in the field through the Professional Certified Marketer​ program. Use the lists that follow to identify the event that best meets your needs.


Upcoming Conferences, Events & Trainings

1/26/2016 - 1/27/2016 | 8757 Rio San Diego Drive, San Diego , CA
In-Person Event
Learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

All about DMPs and whether it’s right for your organization How DMPs can generate a significant lift in revenues Tips for navigating the DMP technology landscape Why DMPs are …

How to get closer to all of your audiences with smart segmentation How to deliver immediate value with custom content How to create cohesive messaging from your website to the …

How the 3-act structure of hit movies can help you pitch your product or yourself The difference between a story, a good story, and a transformative story that wins hearts and minds …

Willcox will participate in a Q&A session, and you’ll learn … What recent findings from behavioral science reveal about how people choose How people’s choices are driven by …

How retailers can help close the mobile experience gap Why understanding mobile context and tablet vs. smartphone behavior is key Where to incorporate alternative payment options …

2/3/2016 - 2/4/2016 | 555 South Alamo Street, San Antonio , TX
In-Person Event
Essentials in B2B Marketing provides insights into the B2B marketing realm, what it is, and its functions – both short term and long term strategies and tactics for improving your performance.

How to smoothly transition between PowerPoint and live demonstrations during your presentation How to create a demo that achieves specific marketing objectives How to avoid …

Find out why you need to hug your haters and embrace complaints … Jay Baer will teach you how to keep your customers and grow your business … Haters aren’t your problem…ignoring them is …

Learn how to define the integration of multiple types of content, how to simplify the giving process and how to scale alumni relations through digital technology with a constantly …

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