2016 Winter Marketing Academic Conference

Caesars Las Vegas
Las Vegas , NV
2/26/2016 7:00 AM - 2/28/2016 1:00 PM
Register before 1/23/2016 12:00 AM for early registration fee



>>2016 Conference Program Available Here<<

Highlights from 2016 - view the conference coverage!


AMA Winter Marketing Academic conference is THE conference for marketing scholars across all areas within the discipline. The 2016 Winter Marketing Academic Conference, brought together marketing scholarship to address managerially relevant challenges in the digital age.

 

2016 Co-Chairs:

Professor of Marketing
University of Münster  ​

 Charles F. Hofacker
Carl DeSantis Professor of Business Administration
Florida State University​


 

Download Full Program

Highlights for 2016:

2 Pre-Conference Special Sessions:

Must pre-register to attend pre-conference sessions.  Program Includes Lunch.

Pre-Conference Session 1:
Social Media Marketing
To shed new light on the important topic of social media marketing, this pre-conference will bring together social media marketing experts from around the world to present their latest research on the key challenges in understanding consumer behavior as well as managing products/brands and services in the digital age. Attendees will learn from speakers who will address the key challenges that marketers face as a result from the new nature of social interactions and the newly available data in the digital age. This pre-conference program has been organized in close cooperation with the collaborative research unit “Marketing in the Context of Digital Social Media,” German Research Foundation (FOR 1452). 
Speakers Include: Caroline Wiertz, Ed Malthouse, Vithala Rao, Charlie Hofacker, Henrik Sattler, and Thorsten Hennig-Thurau.

The pre-conference will combine presentations and discussion among presenters and the audience

Please note that the number of participants for this event is limited to 60 and an extra-fee of $40 applies, which also covers boxed lunch. 

Pre-Conference Session 2
Netnography: Understanding Online Social Interaction

This special Pre-Conference brings together Robert Kozinets, founder of netnography and author of Netnography: Redefined (2015), with other marketing scholars and practitioners, to shed light on the method and its applications, addressing questions in the marketing and consumer behavior domains, this session will have 2 related parts:

  • “The Practice of Netnography,” a very brief tutorial on netnography in which the latest developments in netnography are highlighted along with the work of global scholars using netnography, both within marketing and outside of the field

  • “Marketing Applications of Netnography,” a moderated discussion by Robert, with several hand-picked participants from academia and industry. 

Please note that the number of participants for this event is limited to 60 and an extra-fee of $40 applies, which also covers boxed lunch. 

Schedule at a Glance


Friday (26 February 2016)​

0​7:30 AM - 01:00 PM​​ - Pre-Conference Programming
01:00 PM - 02:15 PM ​- Academic Sessions
02:30 PM - 03:45 PM - ​Academic Sessions
03:00 PM - 04:00 PM - Refreshments​
04:00 PM - 05:15 PM​ - Academic Sessions ​
05:15 PM - 06:30 PM - Welcome and Poster Reception

Saturday (​27 February 2016)

07:30 AM - 08:30 AM ​- Continental Breakfast
0​8:00 AM - 09:15 AM - Academic Sessions
09:30 AM - 10:45 AM - Academic Sessions
10:30 AM - 11:00 AM - Refreshments ​
11:00 AM - 12:15 PM - Academic Sessions ​
12:15 PM - 01:45 PM - Awards Luncheon
​02:00 PM - 03:15 PM - Academic Sessions
03:15 PM - 03:45 PM - Refreshments
03:30 PM - 04:45 PM - Academic Sessions ​
05:00 PM - 06:00 PM - SIG Receptions ​
06:15 PM - 07:30 PM - Saturday Evening Reception

​Sunday (28 February 2016)

07:30 AM - 08:30 AM - Continetal Breakfast ​
0​8:00 AM - 09:15 AM - Academic Sessions
09:30 AM - 10:45 AM - Academic Sessions
10:30 AM - 11:00 AM - Refreshments​
11:00 AM - 12:15 PM - Academic Sessions

Tweet with us at #WinterAMA16

Registration is not available at this time.
Conference Location

Caesars Palace Las Vegas 
3570 Las Vegas Boulevard South 
Las Vegas, NV 89109 

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