A very proud team of young marketers from Texas State University came in first among all entrants in the prestigious AMA Collegiate Case Competition, sponsored by eBay.
From Coca-Cola to the New Orleans Saints, these students' marketing dreams span industries and disciplines. Some even strive for career outside the marketing field.
Corporate social responsibility has become a key part of marketing with its own ROI calculation. FedEx talks about its wide ranging approach to CSR.
Innovation chief says to look for unexpected connections that technology can make to enhance customer experience.
Sales strategies and job-hunting next practices are sometimes one and the same.
The simulation provides an opportunity for students to go head-to-head in launching and withdrawing products from the marketplace.
Entrepreneurs need to consider both mission and margin, and remember that perfection is less necessary than resiliance.
"People don’t remember stats, they remember stories. And memorable stories are personal and impactful."
Langer says there are three key points she learned in her career: You don’t belong in a bucket, you should create your own opportunities and find the best combination of scared and happy.
Job seekers should prepare in advance, but expect to take notes during the interview and incorporate them into their own questions for the interviewer.
Luke Wyckoff discusses the importance of customer reviews and the impact that they can have on your brand.
Students from many of the 374 AMA collegiate chapters took turns greeting the crowd and tried to out-do each other with dance moves and costumes.
Some best practices can boost your profile and introduce you to opportunities you may not have known about otherwise. Here are some great tips to get started.
Students used Instagram to chronicle their experiences at the conference by producing well-crafted videos.
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