Collegiate Case Competition Winners Savor Sweet Taste of Victory

American Marketing Association
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Students from Temple University celebrate their case competition victory.
​A hard working team of marketing students from Temple University came out on top of the prestigious AMA Case Competition in which they composed a proposed marketing solution for Hershey Company, the event's sponsor.

The winners were jubilant upon hearing they came out on top, and credited sleepless nights, weeks of practice and relentless focus for their victory.

Chapter president Ben Kates said, "We created a core team as well as a 3 credit study to commit the entire fall semester to this and it paid off."

There were three second place winners: University of Pennsylvania, Texas State University and Ferris State University in Michigan.

The third place winners were British Columbia Institute of Technology, University of Nevada Las Vegas, Chatham University, University of Texas Rio Grande Valley Edinburg, University of Wisconsin Eau Claire and University of Wisconsin Whitewater.

About the Case Competition:

The AMA Collegiate Case Competition is a yearlong event that brings together top marketing students to work on a marketing challenge submitted by a sponsoring organization. The Case sponsor, (in 2016 it was Hershey) provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who compete by developing a marketing strategy in this nationally recognized competition.

The purpose of the Case Competition is two-fold: 

1) To provide AMA Collegiate members the opportunity to work together on a problem that typifies a real, working marketing situation

2) To provide the Case Competition sponsor direct contact with the very best marketing students with possible real world solutions to their marketing problem

Click below to watch an interview with the winners.


 Case Competition Winners - Interview


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American Marketing Association
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