Consumers report they are looking for brands that share their values and represent the lifestyle, the experiences, the ideas and the aspirations they identify with.
All marketing plans are not created equal, which is why Jennifer Kendall believes there are 10 important hacks higher-ed marketers need to adopt if they want their plans to work.
Technology is one of the biggest forces pushing IT and marketing to work together to ensure they have the correct data, leverage efficiency and make the best decisions.
The true indicators of a loyal customer are found in the experience, not the outcome, and in those touchpoints that are important to the customer, not the marketer.
Creating brand relationships with members of Generation Z is a growing challenge for an increasing number of marketers.
The effort is a repsonse to incoming freshman whose customer journey starts on Instagram.
There’s no secret to rocketing up the higher education marketing career ladder. Just a good sense of which way the industry in trending and lots of legwork.
Well known public relations expert Richard Edelman has assessed public faith in American institutions, and what he sees is grim.
As a senior vice president and dean of campus life at Emory University, Dr. Ajay Nair is at the vanguard of debates over culture and inclusivity.
The State University of New York System rebranded with the identities of 64 unique institutions in mind.
With online retail and the ubiquity of the internet, it is almost unheard of the be a purely domestic brand.
New documentary explores dueling philosophies and budget battles surrounding American’s institutions of higher learning.
How Northwestern University brought its schools, departments and students under a single master brand
LOOKING BACK AT HIGHER ED 2015...
Creating personal connections with sometimes irreverent use of social media may be counter intuitive for a university brand but it works. See how Santa Ono's savvy use of social media has dramatically increased engagement.
Tom Hinds, marketing director of UC Davis, chats with the AMA's Chris Bartone about how to streamline the communications contracting process.
AMA chats with Jill Marateck, associate director of communication strategy at Drexel University, about how to effectively market with a small team.
Dan Dillon was recruited by ASU to help the university shift from a decentralized marketing model to “integrated independence.” Here’s how they were successful with common branding and revenue goals.
Kayla Hersperger, online and design communication specialist at Slippery Rock University, discusses student recruitment via social media.
AMA Staff asked attendees at the 2015 Symposium for the Marketing of Higher Education about the frustrations at the top of their list and how they are trying to resolve those challenges.
New training programs and e-learning are putting significant pressure on higher education marketers.
Marketers are investing more in targeting the Latino market than ever. The current political tensions and historical experiences of Latinos in the U.S. are important for marketers to take into account when targeting them today. Here's why.
Todd Carter of Michigan State University talks about how creating internal and external emotional.
AMA Spotlight Stage presents Bob Johnson, President of Bob Johnson Consulting speaking on adapting strategies to a mobile world.
For higher education institutions, crises can seemingly come from nowhere and have a profound effect on the entire organization.
The e-mail marketing landscape is changing rapidly and higher education marketers are finding an increase in challenges.
Take advantage of AMA's Spotlight Stage in the exhibit hall on the lower level. AMA will be holding mini-sessions covering selected speakers and topics.