2017 Winter AMA Conference

JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway, Orlando, FL 32837
2/17/2017 8:00 AM - 2/19/2017 12:00 PM
Register before 1/17/2017 11:59 PM for early registration fee
February 17 - 19, 2017
JW Marriott Grande Lakes
Orlando, FL

2017 Call for Papers Click Here

Submission Deadline: 8/27/2016



Conference Chairs:


Rajesh Chandy
Professor of Marketing/Academic Director, Deloitte Institute for Innovation and Entrepreneurship
London Business School

Jeffrey Inman
Associate Dean for Research and Faculty, Professor of Mark​eting​
University of PIttsburgh 

Christine Moorman
T. Austin Finch Professor, Sr. of Business Administration
Duke University 



AMA Winter Conference is THE conference for marketing scholars across all areas within the discipline. The 2016 Winter Conference, brought together marketing scholarship to address managerially relevant challenges in the digital age.






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$765.00

$465.00

   

Conference Location

JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway
Orlando, FL 32837
Phone: +1.407.206.2300
Reservations: +1.800.266.9432

Situated on 500 meticulously maintained acres, the luxury Orlando resort offers shuttle service to Walt Disney World®, SeaWorld® and Universal Orlando®, home to The Wizarding World of Harry Potter®, so you can explore The City Beautiful without having to worry about expensive rental cars and parking fees. After a day of adventure, enjoy a memorable meal at one of the seven restaurants serving everything from upscale Italian to authentic sushi to farm-to-table American cuisine. Play a round of golf on the beautiful 18-hole course, or indulge in a massage or facial at the serene full-service spa.

Room Rates:
$249.00 single/double/triple/quad occupancy per night
Rates are subject to applicable state & local taxes, currently 12.5%, which are subject to change without notice.

Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.


Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit JW Marriott Orlando Grande Lakes for a full list of services & features.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Directions
From the Orlando International Airport (MCO) – Approximately 10 miles
1. Follow "North Exit" signs out of the airport
2. Take 528 West (Beachline - Toll Road)
3. Exit 3 (John Young Parkway South/423) off 528 (Beachline)
4. At bottom of exit, turn left onto John Young Parkway
5. Turn right onto Central Florida Parkway (2nd traffic light)
6. Entrance to Grande Lakes Orlando will be on the left

From Interstate 4 East or West
1. Take exit 72 onto 528 East (Beachline - Toll Road)
2. Exit 3A (John Young Parkway South/423) off 528 (Beachline)
3. At bottom of exit, bear right onto John Young Parkway
4. Turn right onto Central Florida Parkway (2nd traffic light)
5. Entrance to Grande Lakes Orlando will be on the left

From South Florida via Florida’s Turnpike
1. Take Florida's Turnpike North to exit 254 (Toll Road - SunPass/E-PASS Only)
2. Follow signs to 528 West (Beachline - Toll Road)
3. Exit 3 (John Young Parkway South/423) off 528 (Beachline)
4. At bottom of exit, turn left onto John Young Parkway
5. Turn right onto Central Florida Parkway (2nd traffic light)
6. Entrance to Grande Lakes Orlando will be on the left

Transportation
Mears Shuttle Service provides airport transportation to & from the JW Marriott Orlando Grande Lakes. Reservations are required. +1.855.463.2776
$21.00 one-way
$33.00 roundtrip
Fares subject to change.

Estimated taxi fare from Orlando International Airport: $50.00 (one-way)

JW Marriott Orlando Grande Lakes offers complimentary transportation to and from Walt Disney World, SeaWorld, and Universal Orlando. Reservations are required 24-hours in advance, please contact Concierge for shuttle schedule and additional details. Exclusive to resort registered guests.

Parking
The hotel offers on-site self-parking for $22.00 plus tax per day & includes in & out privileges. Valet parking is available for $29.00 plus tax per day & includes in & out privileges. Rates are subject to change without notice.

​T​o learn more about AMA Event Sponsorship opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.​



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 2017 Winter AMA Call for Papers

 

Submission Deadline: 

August 27th, 2016