2017 Winter AMA Conference

JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway, Orlando, FL 32837
2/17/2017 8:00 AM - 2/19/2017 12:00 PM
Register before 1/17/2017 11:59 PM for early registration fee

Conference Details Available on Agenda Tab

Conference Chairs:

Rajesh Chandy
Professor of Marketing, Tony and Maureen Wheeler Chair in Entrepreneurship,
London Business School

Jeffrey Inman
Associate Dean for Research and Faculty, Albert Wesley Frey Professor of Mark​eting​ and Professor of Business Administration
University of Pittsburgh 

Christine Moorman

T. Austin Finch Professor, Sr. of Business Administration
Duke University 

Conference Committee:

Winter AMA Poster Co-Chairs

Tom Brown, Oklahoma State University
June Cotte, University of Western Ontario

Winter AMA Associate Editors

Michelle Andrews​, Emory University​
Yakov Bart, Northeastern University
Bryan Bollinger, Duke Univeristy
Adam Brasel, Boston College
Deepa Chandrasekaran, University of Texas - San Antonio
Anna Shaojie Cui, University of Illinois Chicago
Amber Epp, University of Wisconsin
Frank Germann, University of Notre Dame
Katrijn Gielens, University of North Carolina
Kelly Hewett​, University of Tennessee
Kelly Haws, Vanderbilt University
Sam Hui, University of Houston
Son Lam, University of Georgia
Leonard Lee, NUS Business School
Arul Mishra, University of Utah
​Gina Mohr, Colorado State University
Cele Otnes, University of Illinois
Koen Pauwels, Ozyegin University
Andrew Petersen, Pennsylvania State University
Anne Roggeveen, Babson College
Gaia Rubera, Bocconi University
Martin Schreier, Vienna University of Economics and Business
Nancy Sirianni, University of Alabama
Ashish Sood, University of California - Riverside
David Schweidel, Emory University 
Raji Srinivasan, University of Texas
Michael Trusov, University of Maryland
Kapil Tuli, Singapore Management University
Yanwen Wang, University of Colorado
Jan Wieseke, Ruhr-Universität Bochum

2017 Call for Papers Click Here

Submissions are now closed ​

AMA Winter Conference is THE conference for marketing scholars​ across all areas within the discipline. The 2016 Winter Conference, brought together marketing scholarship to address managerially relevant challenges in the digital age.


 Pre-Conference Programs

Chairs' Capstone Evening Event 

Accepted special sessions | Accepted competitive papers  | Accepted posters

A complete list of session days and times will be posted soon

Friday, February 17th

8am - 12noon        Pre-conference Workshops

1pm - 5pm             Conference Sessions

5:15pm - 6:45pm   Reception and Poster Presentations

Saturday, February 18th

8am - 12noon       Conference Sessions

12noon - 2pm       Awards Lunch

2pm - 5pm            Conference Sessions

5pm - 6pm            SIG Receptions

6:30pm - 9:45pm  Chairs' Capstone Evening Event

Be sure to attend the inaugural Chairs’ Capstone Event on Saturday evening. Gather with your colleagues outside to enjoy lively conversation, food stations for dinner, cocktails, and live music! There will be plenty of networking opportunities through friendly competition as well. Note that there is no extra charge to attend this exciting event.

Sunday, February 19th

8am - 12noon        Conference Sessions​



Already registered on site? Please log in first in the upper right corner of the site before proceeding.

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Select Event Tutorials:

Friday - 8:00 AM - 12:00 PM
Non-Members : $30.00
Members : $30.00
Non-Members : $30.00
Members : $30.00
Friday - 10:00 AM - 12:00 PM
Non-Members : $15.00
Members : $15.00
Saturday - 6:30 PM - 9:45 PM
Non-Members : $0.00
Members : $0.00
My Selected Tutorials:
Non-Member $
Member $
Base Price For The Event
Conference Location

JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway
Orlando, FL 32837
Phone: +1.407.206.2300 
Reservations: +1.800.266.9432

Situated on 500 meticulously maintained acres, the luxury Orlando resort offers shuttle service to Walt Disney World®, SeaWorld® and Universal Orlando®, home to The Wizarding World of Harry Potter®, so you can explore The City Beautiful without having to worry about expensive rental cars and parking fees. After a day of adventure, enjoy a memorable meal at one of the seven restaurants serving everything from upscale Italian to authentic sushi to farm-to-table American cuisine. Play a round of golf on the beautiful 18-hole course, or indulge in a massage or facial at the serene full-service spa. 

Room Rates: 
$249.00 single/double/triple/quad occupancy per night
Rates are subject to applicable state & local taxes, currently 12.5%, which are subject to change without notice.

Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call JW Marriott Orlando Grande Lakes at +1.800.266.9432 and ask for the Winter AMA Conference room block.

he reservation cut-off date is January 17, 2017.
The AMA has negotiated special group rates for the Winter AMA Conference. You must make your hotel reservations by January 17, 2014 and properly identify yourself (Winter AMA Conference) to qualify for the special group rate. After January 17, 2014, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit in the amount of (1) one night’s room & tax for each confirmed room will be due at time of booking. Cancellations made within 5 days prior to your arrival & no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit JW Marriott Orlando Grande Lakes for a full list of services & features.

Area Attractions & Events 
Visit Orlando, The Orlando Tourism Bureau can provide additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

From the Orlando International Airport (MCO) – Approximately 10 miles
1. Follow "North Exit" signs out of the airport
2. Take 528 West (Beachline - Toll Road)
3. Exit 3 (John Young Parkway South/423) off 528 (Beachline)
4. At bottom of exit, turn left onto John Young Parkway
5. Turn right onto Central Florida Parkway (2nd traffic light)
6. Entrance to Grande Lakes Orlando will be on the left

From Interstate 4 East or West
1. Take exit 72 onto 528 East (Beachline - Toll Road)
2. Exit 3A (John Young Parkway South/423) off 528 (Beachline)
3. At bottom of exit, bear right onto John Young Parkway
4. Turn right onto Central Florida Parkway (2nd traffic light)
5. Entrance to Grande Lakes Orlando will be on the left

From South Florida via Florida’s Turnpike
1. Take Florida's Turnpike North to exit 254 (Toll Road - SunPass/E-PASS Only)
2. Follow signs to 528 West (Beachline - Toll Road)
3. Exit 3 (John Young Parkway South/423) off 528 (Beachline)
4. At bottom of exit, turn left onto John Young Parkway
5. Turn right onto Central Florida Parkway (2nd traffic light)
6. Entrance to Grande Lakes Orlando will be on the left

Mears Shuttle Service provides airport transportation to & from the JW Marriott Orlando Grande Lakes. Reservations are required. +1.855.463.2776
$21.00 one-way
$33.00 roundtrip
Fares subject to change.

Estimated taxi fare from Orlando International Airport: $50.00 (one-way)

JW Marriott Orlando Grande Lakes offers complimentary transportation to and from Walt Disney World, SeaWorld, and Universal Orlando. Reservations are required 24-hours in advance, please contact Concierge for shuttle schedule and additional details. Exclusive to resort registered guests.

The hotel offers on-site self-parking for $22.00 plus tax per day & includes in & out privileges. Valet parking is available for $29.00 plus tax per day & includes in & out privileges. Rates are subject to change without notice.


Whether you’re looking for Thought Leadership positioning or you’re looking to expand your brand visibility, AMA Partners can choose from a wide variety of sponsorship levels & opportunities that include, but not limited to:

* Thought Leader Presenting Sessions          * Welcome or Network Receptions     

* Hotel Room Keycards                                  * Breakfast, Refreshment Breaks or Luncheon

* Display Advertising in Event Program          * Banner Ad in Event App and much more!



 ​To learn more about Partnership & Exhibition opportunities, contact Andrew Nelmes at 312.542.9088 or anelmes@ama.org.

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