2016 Winter Marketing Educators' Conference

Caesar's Palace
Las Vegas, NV 89109
2/26/2016 7:00 AM - 2/28/2016 1:00 PM
Register before 1/22/2016 11:59 PM for early registration fee

THE conference for marketing scholars across all areas within the discipline. Winter AMA’s tracks will be filled with new research and theory. It is the perfect opportunity to interact and reconnect with peers from around the world.​ ​


Conference Theme: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data 

The profusion of digital channels and the challenges of digital brands have created numerous new strategic dilemmas for marketing academicians and for marketing practice and policymakers. And once the cost of deleting data exceeded the cost of storing it, marketing scientists found themselves endowed with more digital data than all the quarters in all the slot machines on The Strip. Further, digital capabilities have changed how we study consumer behavior, and digital services have changed the questions asked by CB scholars. With this digital ubiquity in mind, we need not include a "digital track" at Winter AMA, but rather expect that digital will be included in every track. Digital is dead. Long live digital. Welcome to 2016 Winter Marketing Educators' Conference, bringing marketing scholarship to address managerially relevant challenges in the digital age.​

Highlights from 2015 Winter AMA:Highlights of 2015 Winter AMA

Call for​ Papers Deadline: July 15, 2015​ 


Conference Registration Rates

AMA Academic Member Early Reg Rate (by 22 Jan 2016) - $450*
AMA Academic Member Standard Rate (after 22 Jan 2016) - $550 

AMA Doctoral Member Early Reg Rate (by 22 Jan 2016) - $250*
AMA Doctoral Member Standard Rate (after 22 Jan 2016) - $350 

Non-Member Early Registration Rate (by 22 Jan 2016) - $750
Non-member Standard Registration Rate (after 22 Jan 2016) - $850 

Faculty and Academics may register online here: ​ 
Doctoral students may register online here: 

*Join the AMA when you register and take advantage of member rates

Conference Schedule at a Glance (tentative) 

View the conference Call for Papers

Friday (26 February 2016)​

0​7:30 AM - 01:00 PM​​ - Pre-Conference Programming
01:00 PM - 02:15 PM ​- Academic Sessions
02:30 PM - 03:45 PM - ​Academic Sessions
03:00 PM - 04:00 PM - Refreshments​
04:00 PM - 05:15 PM​ - Academic Sessions ​
05:15 PM - 06:30 PM - Welcome and Poster Reception

Saturday (​27 February 2016)

07:30 AM - 08:30 AM ​- Continental Breakfast
0​8:00 AM - 09:15 AM - Academic Sessions
09:30 AM - 10:45 AM - Academic Sessions
10:30 AM - 11:00 AM - Refreshments ​
11:00 AM - 12:15 PM - Academic Sessions ​
12:15 PM - 01:45 PM - Awards Luncheon
​02:00 PM - 03:15 PM - Academic Sessions
03:15 PM - 03:45 PM - Refreshments
03:30 PM - 04:45 PM - Academic Sessions ​
05:00 PM - 06:00 PM - SIG Receptions ​
06:15 PM - 07:30 PM - Saturday Evening Reception

​Sunday (28 February 2016)

07:30 AM - 08:30 AM - Continetal Breakfast ​
0​8:00 AM - 09:15 AM - Academic Sessions
09:30 AM - 10:45 AM - Academic Sessions
10:30 AM - 11:00 AM - Refreshments​
11:00 AM - 12:15 PM - Academic Sessions

Tweet with us at #WinterAMA16

Presenters at the Winter Marketing Educators' Conference are selected via a peer review process that is overseen by a team of volunteer track chairs who offer their time and expertise to support the AMA and the Winter Marketing Educators' Conference. View the full call for papers at AMA.org/C4PWinter​

B-to-B & Channels of Distribution
Brian P. Brown, Virginia Commonwealth University
Alex Zablah University of Tennessee

Brand Management & Integrated Marketing Communications
Ed Malthouse, Northwestern University
Michelle F. Weinberger, Northwestern University

Consumer Behavior
Charla Mathwick, Portland State University  
Lauren Labrecque, Loyola University Chicago

Consumer Culture Theory
Markus Giesler, York University
Ashlee Humphreys, Northwestern University

Customer Relationship Management & Sales
Michael Ahearne, University of Houston
Jeff Boichuk, University of Virginia

Global & Cross-Cultural Marketing
Bodo Schlegelmilch, Vienna University of Economics and Business
Carlos Torelli, University of Minnesota

Innovation & New Products
Glenn Omura, Michigan State University

Marketing Analytics, Metrics, & Research
Kay Peters, University of Hamburg 
Oliver Rutz, University of Washington 

Marketing Strategy
Alan Malter, University of Illinois at Chicago
Pelin Bicen, Pennsylvania State University

Media & Entertainment
Yong Liu, University of Arizona
​Sangkil Moon, University of North Carolina - Charlotte

Services Marketing and Retailing
Dwayne D. Gremler, Bowling Green State University
Jeffrey Meyer, Bowling Green State University

Social Responsibility, Sustainability, & Public Policy
Gerri Henderson, Loyola University Chicago
Kevin Thomas, University of Texas

SIG Programming
Andrea Dixon, Baylor University

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