2017 Winter AMA Conference

JW Marriott
Orlando, FL
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee
February 17 - 19, 2017
JW Marriott Grande Lakes
Orlando, FL

Call for Papers to be Posted: 7/1/2016 - Submission Deadline: 8/20/2016

Conference Chairs:

Rajesh Chandy
Professor of Marketing/Academic Director, Deloitte Institute for Innovation and Entrepreneurship
London Business School

Jeffrey Inman
Associate Dean for Research and Faculty, Professor of Mark​eting​
University of PIttsburgh 

Christine Moorman
T. Austin Finch Professor, Sr. of Business Administration
Duke University. 

AMA Winter Marketing Academic conference is THE conference for marketing scholars across all areas within the discipline. The 2016 Winter Marketing Academic Conference, brought together marketing scholarship to address managerially relevant challenges in the digital age.


  • Over this 3-day event, attendees will benefit from hearing state-of-the-art research sessions and applied learning workshops on a variety of teaching tools

  • Opportunity to participate in face-to-face peer discussions on critical thinking, experimental methods and cutting-edge approaches

  • Numerous, welcoming networking opportunities where attendees can connect with industry peers (old and new)


Registration is not available at this time.
Conference Location

AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Winter Marketing Academic Conference in Las Vegas, NV. The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta 
or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMMY9 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

​T​o learn more about AMA Event Sponsorship opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.​

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