2016 Winter Marketing Academic Conference

Caesars Palace Las Vegas
3570 Las Vegas Boulevard South, Las Vegas, NV 89109
2/26/2016 7:00 AM - 2/28/2016 1:00 PM
Register before 1/22/2016 11:59 PM for early registration fee

>>Conference Program Available Here<<

THE conference for marketing scholars across all areas within the discipline. The 2016 Winter Marketing Academic Conference, bringing marketing scholarship to address managerially relevant challenges in the digital age.​

Conference Theme: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data 

The profusion of digital channels and the challenges of digital brands have created numerous new strategic dilemmas for marketing academicians and for marketing practice and policymakers. And once the cost of deleting data exceeded the cost of storing it, marketing scientists found themselves endowed with more digital data than all the quarters in all the slot machines on The Strip. Further, digital capabilities have changed how we study consumer behavior, and digital services have changed the questions asked by CB scholars. 


  • Over this 3-day event, attendees will benefit from hearing state-of-the-art research sessions and applied learning workshops on a variety of teaching tools

  • Opportunity to participate in face-to-face peer discussions on critical thinking, experimental methods and cutting-edge approaches

  • Numerous, welcoming networking opportunities where attendees can connect with industry peers (old and new)


  • DIGITAL! Special Session Series on Digitalization in Marketing -- featuring 10 thought leaders in the field who have assembled a high profile setup of speakers on cutting edge topics.

  • Experimental Pecha Kucha sessions designed to stimulate dialogue and conversation around the research!

  • It has been rumored that Elvis will be in the building!

2016 Co-Chairs:
Carl DeSantis Professor of Business Administration
Florida State University

Professor of Marketing
University of Münster  

Conference Registration Rates

AMA Academic Member Early Reg Rate (by 22 Jan 2016) - $450*
AMA Academic Member Standard Rate (after 22 Jan 2016) - $550 

AMA Doctoral Member Early Reg Rate (by 22 Jan 2016) - $250*
AMA Doctoral Member Standard Rate (after 22 Jan 2016) - $350 

Doctoral Member Registration: Click Here

Non-Member Early Registration Rate (by 22 Jan 2016) - $750
Non-member Standard Registration Rate (after 22 Jan 2016) - $850 

Faculty and Academics may register online here: ​ 
Doctoral students may register online here: 

*Join the AMA when you register and take advantage of member rates

>>Conference Program Available Here<<

Highlights for 2016:

2 Pre-Conference Special Sessions:

Must pre-register to attend pre-conference sessions.  Program Includes Lunch.

Pre-Conference Session 1:
Social Media Marketing
To shed new light on the important topic of social media marketing, this pre-conference will bring together social media marketing experts from around the world to present their latest research on the key challenges in understanding consumer behavior as well as managing products/brands and services in the digital age. Attendees will learn from speakers who will address the key challenges that marketers face as a result from the new nature of social interactions and the newly available data in the digital age. This pre-conference program has been organized in close cooperation with the collaborative research unit “Marketing in the Context of Digital Social Media,” German Research Foundation (FOR 1452).  Speakers Include:
Caroline Wiertz, Ed Malthouse, Vithala Rao, Charlie Hofacker, Henrik Sattler, and Thorsten Hennig-Thurau. The pre-conference will combine presentations and discussion among presenters and the audience.

Please note that the number of participants for this event is limited to 60 and an extra-fee of $40 applies, which also covers boxed lunch. 

Pre-Conference Session 2
Netnography: Understanding Online Social Interaction

This special Pre-Conference brings together Robert Kozinets, founder of netnography and author of Netnography: Redefined (2015), with other marketing scholars and practitioners, to shed light on the method and its applications, addressing questions in the marketing and consumer behavior domains, this session will have 2 related parts:

  • “The Practice of Netnography,” a very brief tutorial on netnography in which the latest developments in netnography are highlighted along with the work of global scholars using netnography, both within marketing and outside of the field

  • “Marketing Applications of Netnography,” a moderated discussion by Robert, with several hand-picked participants from academia and industry. 

Please note that the number of participants for this event is limited to 60 and an extra-fee of $40 applies, which also covers boxed lunch. 

Schedule at a Glance

Friday (26 February 2016)​

0​7:30 AM - 01:00 PM​​ - Pre-Conference Programming
01:00 PM - 02:15 PM ​- Academic Sessions
02:30 PM - 03:45 PM - ​Academic Sessions
03:00 PM - 04:00 PM - Refreshments​
04:00 PM - 05:15 PM​ - Academic Sessions ​
05:15 PM - 06:30 PM - Welcome and Poster Reception

Saturday (​27 February 2016)

07:30 AM - 08:30 AM ​- Continental Breakfast
0​8:00 AM - 09:15 AM - Academic Sessions
09:30 AM - 10:45 AM - Academic Sessions
10:30 AM - 11:00 AM - Refreshments ​
11:00 AM - 12:15 PM - Academic Sessions ​
12:15 PM - 01:45 PM - Awards Luncheon
​02:00 PM - 03:15 PM - Academic Sessions
03:15 PM - 03:45 PM - Refreshments
03:30 PM - 04:45 PM - Academic Sessions ​
05:00 PM - 06:00 PM - SIG Receptions ​
06:15 PM - 07:30 PM - Saturday Evening Reception

​Sunday (28 February 2016)

07:30 AM - 08:30 AM - Continetal Breakfast ​
0​8:00 AM - 09:15 AM - Academic Sessions
09:30 AM - 10:45 AM - Academic Sessions
10:30 AM - 11:00 AM - Refreshments​
11:00 AM - 12:15 PM - Academic Sessions

Tweet with us at #WinterAMA16

Presenters at the Winter Marketing Educators' Conference are selected via a peer review process that is overseen by a team of volunteer track chairs who offer their time and expertise to support the AMA and the Winter Marketing Educators' Conference. View the full call for papers at AMA.org/C4PWinter​

B-to-B & Channels of Distribution
Brian P. Brown, Virginia Commonwealth University
Alex Zablah University of Tennessee

Brand Management & Integrated Marketing Communications
Ed Malthouse, Northwestern University
Michelle F. Weinberger, Northwestern University

Consumer Behavior
Charla Mathwick, Portland State University  
Lauren Labrecque, Loyola University Chicago

Consumer Culture Theory
Markus Giesler, York University
Ashlee Humphreys, Northwestern University

Customer Relationship Management & Sales
Michael Ahearne, University of Houston
Jeff Boichuk, University of Virginia

Global & Cross-Cultural Marketing
Bodo Schlegelmilch, Vienna University of Economics and Business
Carlos Torelli, University of Minnesota

Innovation & New Products
Glenn Omura, Michigan State University

Marketing Analytics, Metrics, & Research
Kay Peters, University of Hamburg 
Oliver Rutz, University of Washington 

Marketing Strategy
Alan Malter, University of Illinois at Chicago
Pelin Bicen, Pennsylvania State University

Media & Entertainment
Yong Liu, University of Arizona
​Sangkil Moon, University of North Carolina - Charlotte

Services Marketing and Retailing
Dwayne D. Gremler, Bowling Green State University
Jeffrey Meyer, Bowling Green State University

Social Responsibility, Sustainability, & Public Policy
Gerri Henderson, Loyola University Chicago
Kevin Thomas, University of Texas

SIG Programming
Andrea Dixon, Baylor University

Already registered on site? Please log in first in the upper right corner of the site before proceeding.

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Friday - 8:00 AM - 12:00 PM
Non-Members : $40.00
Members : $40.00
Non-Members : $35.00
Members : $35.00
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Conference Location

Caesars Palace Las Vegas 
3570 Las Vegas Boulevard South 
Las Vegas, NV 89109 
Telephone: +1.866.227.5938
Reservations: +1.866.227.5944 

Rates: $210.00 single/double occupancy, per night
Additional person: $30.00 per person, per night
(plus applicable state and local taxes, currently 12%. Taxes and fees are subject to change without notice) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.866.227.5944 and reference the group code SCWME6 or Winter Marketing Educators.

The reservation cut-off date is January 22, 2016.
The AMA has negotiated special group rates for the Winter Marketing Educators’ Conference. You must make your hotel reservations by January 22, 2016 and properly identify yourself to qualify for the special group rate (based on availability). After January 22, 2016, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within 72 hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Please make any necessary date changes prior to the 72 hour cancellation period to avoid penalty.

Hotel Features, Services and Accommodations
Please visit Caesars Palace Las Vegas for a full list of services and features. 

Area Attractions and Events
Please visit Las Vegas Convention and Visitors Authority for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Complimentary parking is available to hotel guests.

​T​o learn more about AMA Event Sponsorship opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.​

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