2014 Winter Marketing Educators Conference

JW Marriott Orlando Grande Lakes
4040 Central Florida Parkway, Orlando, FL 32837
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee


Information Available on the 2015 Winter Marketing Educators' Conference 

Call for Papers: www.ama.org/C4PWinter
Conference website: www.ama.org/Winter 


Thank you for making AMA Winter 2014 a success!

Check out photos from the event!
View the DocSIG review at www.docsig.org

Conference Theme: "Engaging Customers"

As buying patterns continue to evolve, we see companies searching for new and creative ways to engage their customers. Consumers are taking greater control over the information that they consume. Marketers are shifting their focus toward engaging customers through social media and interactive dialog. Global customers are demanding more from a smaller set of suppliers, who are responding with elaborate networks of salespeople striving to cocreate value early in the process. This conference will examine these trends by focusing on the many new ways marketers embrace to acquire, build and maintain strong customer relationships. 


Conference Co-Chairs

Gary Hunter, Assistant Professor Tom Steenburgh, Associate Professor
Case Western Reserve University    University of Virginia

​​Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at mweingarden@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. 

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person�s name to info@ama.org​ at least two weeks prior to the event start date.
No refunds will be given as of 7 February 2014. 

A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

Conference Schedule at a Glance​​

​Friday, 21 February  2014​

​​7:30 a.m. - 12:30 p.m. ​Pre-Conference Programs​​
​​1:30 p.m. - 3:00 p.m. Academic Sessions​
​​3:00 p.m. ​Exhibit Hall Opens
​​3:30 p.m. - 5:00 p.m. Academic Sessions​​
​5:00 p.m. - 6:30 p.m. ​Opening Reception

Saturday​, 22 February 2014

​​8:30 a.m. - 10:00 a.m. ​Academic Sessions
10:00 a.m. - 10:45 a.m.​ ​Special Teach Tools Session
10:30 a.m. - 12:00 p.m.​ Academic Sessions​
12:00 p.m. - 1:30 p.m.​ Awards Luncheon​
​​1:45 p.m. - 3:15 p.m. ​​Academic Sessions
​3:15 -p.m. - 4:00 p.m. ​Special Teach Tools Session
​​3:45 p.m. - 5:15 p.m. ​​Academic Sessions
​5:30 p.m. - 6:30 p.m. ​SIG Receptions
​6:30 p.m. - 8:00 p.m. Saturday Night Social Event​

Sunday, 23 February 2014​

​8:30 a.m. - 10:00 a.m. ​​Academic Sessions
​10:00 a.m. - 10:30 a.m. Coffee Break​
​​10:30 a.m. - 12:00 p.m. ​​Academic Sessions
​​12:00 p.m. - 1:00 p.m. ​Lunch (on your own)
​​1:00 p.m. - 2:30 p.m. ​​Academic Sessions
​​2:30 p.m. - 3:15 p.m. ​Special Break in Exhibit Hall
​​3:15 p.m. - 4:45 p.m. ​​Academic Sessions
Registration is not available at this time.

Sponsor & Exhibit Contact
To learn more about AMA Event Sponsorship or Exhibition opportunities, please contact Lore Gil at lgil@ama.org or call 312.542.9033.


Customized Sponsorship programs are also available!​
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.

 Benefits of Attending:

  • Establish and deepen relationships with your peers in networking breaks and receptions, an awards luncheon, and a special event.
  • Hear from some of marketing academia’s key thought leaders in compelling special sessions 
  • Gain exposure to cutting-edge research from a diverse array of scholars. 

 Future Conferences


AMA Public Policy '14 - Boston, MA
     4-6 June 2014
AMA Summer '14 - San Francisco, CA 
     1-3 August 2014​
AMA Winter '15
 - San Antonio, TX
     13-15 February 2015
AMA Public Policy '15 - Washington, DC
     June 2015
AMA Summer '15 - Chicago, IL 
     August 2015​
AMA Winter '16
 - Las Vegas, NV
     February 2016 


 Past Conferences


 Academic Marketing Jobs

Retrieving Data