2018 AMA Winter Academic Conference

Sheraton New Orleans
New Orleans, LA 70130
2/23/2018 8:00 AM - 2/25/2018 12:00 PM
Register before 1/24/2018 12:00 AM for early registration fee

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Bringing together perspectives, approaches, and even fields that are outside marketing but studying what we also study (such as computer science). Marketing touches everything these days and the marketing discipline can take more ownership of this.

This theme continues our trend of creating a “big tent” space where marketing scholars from across the discipline come together. It recognizes that marketing is both influencing (and being influenced by) a diverse set of forces from across the business world and academe. This also presents opportunities to engage the world of practice where marketing departments are taking on more complex roles and collaborations.

A full list of conference themes along with information on the submission process is contained in the call for papers. Extended Abstract guidlines can be found here.


​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Conference Co-Chairs

Jacob G
IDC Herzliya

Juliano Laran
University of Miami

Andrew Stephen
Oxford University

Current Registration Rates:
Member: $550
NonMember: $850
Doctoral Student: $350 (to register online go to the doctoral registration site​)
Rates will increase by $100 on 23 January 2018.
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08:00 AM || Preconference {Organizational Frontlines Research Symposium}
01:00 PM || Preconference {Best Practices in Teaching Channel Strategy & Sales Management}

08:00 AM || Preconference {Organizational Frontlines Research Symposium}
08:00 AM || Preconference {Best Practices in Teaching Channel Strategy & Sales Management}
08:00 AM || Preconference {Early Career Symposium}
08:00 AM || Preconference {Doctoral Student Symposium}
10:30 AM || Special Session {AMA-GAMMA Joint Symposium}
01:00 PM || Concurrent Academic Sessions
02:30 PM
|| Concurrent Academic Sessions
04:00 PM
|| Concurrent Academic Sessions
05:15 PM |
| Poster Session / Welcome Reception

08:00 AM || Concurrent Academic Sessions
09:30 AM |
| Concurrent Academic Sessions
11:00 AM
| Concurrent Academic Sessions
12:15 PM |
| Awards Luncheon
02:00 PM
|| Concurrent Academic Sessions
03:30 PM
|| Concurrent Academic Sessions
05:00 PM |
| SIG Receptions
06:30 PM |
| Saturday Evening Event

08:00 AM || Concurrent Academic Sessions
09:30 AM || Concurrent Academic Sessions
11:00 AM
|| Concurrent Academic Sessions

Concurrent academic sessions are 75 minutes; preconference programming requires additional registration fee.

2018 Pre-Conference Registration

Register Today: Academic/Faculty>>
Register Today: Doctoral Students>>
*Please note: If you are already registered for Winter AMA, and would like to add a
pre-conference, you must call the AMA Support Center at (800)262-1150 to enroll.

Sandy Jap, Sarah Beth Brown Endowed Professor of Marketing, Goizueta Business School, Emory University, sjap@emory.edu
Anne Coughlan, Polk Brothers Chair in Retailing and Professor of Marketing, Kellogg School of Management, Northwestern University, a-coughlan@kellogg.northwestern.edu

In many business schools, the teaching of organizational channel strategy (or routes to market) and sales management is on the decline. This area of the marketing discipline can be difficult for faculty to teach for multiple reasons, including a lack of useful teaching materials, effective classroom practices, and the need for context-specific expertise (e.g., in the business-to-business domain). To this end, the goal of this AMA pre-conference is to disseminate best practices and promote networking with educators already teaching in this subject area.

Each registrant will receive a copy of A Field Guide to Channel Strategy: Building Routes to Market and access to Sandy and Anne’s teaching materials and curated resources such as study guides for lectures, cases, and tools, matched to the book’s chapters and organized for easy adoption in their undergraduate, MBA, or executive MBA courses.
Thursday, February 22, 2018, 1:30 – 5:00 p.m.
1:30 – 1:50: Introductory Remarks
1:50 – 2:40: Assessing Strategic Relationships
3:10 – 4:00: The Channel Audit – a class project and practitioner toolset
4:10 – 5:00: Technologies of Teaching: Classroom Flipping and Simulations

Friday, February 23, 8:30 a.m. – 12:00 noon
8:30 – 9:30:    Case Development and Teaching: NDC Airlines Video Case
9:50 – 10:50:  Best Practices in Teaching Channel Management panel
  • ​​Dave Gililand, Colorado State University
  • George John, University of Minnesota
  • Shantanu Dutta, University of Southern California

11:00 – 11:45: Best Practices in Teaching Sales Management panel
  • ​Manfred Krafft, WMU Munster
  • Dominique Rouzies, HEC Paris
  • Tom Steenburgh, University of Virginia
  • Michael Ahearne, University of Houston                     
11:45 – noon: Concluding

AMA-Gamma Joint Symposium

Co-Hosts: American Marketing Association & Global Alliance of Marketing & Management Associations

Organizer: Korean Scholars of Marketing Science

Theme: Marketing Insights from Asia

Chair: Roland T. Rust (University of Maryland)

Friday, February 23, 10:30 a.m. – 12:00 noon​

Scholars of marketing from Asia and other parts of the world will discuss about trends in marketing to generate new insights which can advance theory and practice of marketing in the global world. Insights upon trends in specific areas related to marketing will be presented by authorities in those areas with Asian perspectives. This joint symposium will provide a platform to create joint research projects upon trendy topics for scholars from Asia and other part of the world. Strategic goals of this joint symposium are a) to understand how to globalize marketing theory and practices with ‘marketing insights from Asia, b) to explore how to integrate marketing theories and practices developed in western countries into Asia business settings, c) to create joint research opportunities for participants.

Aner Sela, University of Florida
Michael Braun, Southern Methodist University
The objective of this session, aimed at pre-tenured faculty, is to offer mentorship, advice, and a safe environment to discuss concerns and challenges unique to this time in one’s career.  
Panel speakers include Leigh McAlister, Barbara Kahn, Christine Moorman, Richard Lutz, Debbie MacInnis, Bob Meyer, Mike Lewis, Maureen Morrin, Sha Yang, and Andrew Stephen. 
For more information about the Early-Career Mentorship Session, please contact Michael Braun (braunm@mail.smu.edu) or Aner Sela (aner.sela@ufl.edu).  

Friday, February 23, 8:00 a.m. – 11:30 a.m.
8:00-8:30        Registration & Breakfast
8:30-8:45         Breakfast & Welcome
8:45-9:15         First panel:  What I look for in a tenure packet
9:20-9:50         Second panel:  Managing a research portfolio
9:55-10:25 Third panel: Whether and how to move 
10:30-11:00 Fourth panel:  Advising PhD students & What comes after tenure
11:00-11:30 Wrap-up and networking

AMA Pre-Conference: Doctoral Symposium

Michelle Andrews, Emory University
Kristina Durante, Rutgers University
Friday, February 23, 8:00 a.m. – 12:00 noon
8:00-8:30 Registration & Breakfast
8:30-8:45        Breakfast & Welcome
8:45-9:30        Roundtable Discussion 1: From Idea to Paper
      • How to generate ideas and turn them into projects
      • ​How to know whether an idea makes a contribution and can be a paper
        (Active & prolific research aces)
 9:30-11:00    Roundtable Discussion 2: Pitch to Professors & Editors
      • ​Students choose tables with the editor of their dissertation target journal and 2-3 faculty experts
      • ​Students should prepare and deliver 2-minute idea and current finding pitches for feedback on what the editor and experts wish to see in a submission     
                      Faculty:  Mike Lewis, Ayelet Israeli, Adam Duhachick,                                                                                               Americus Reed​, Jenny Olson, Gil Appel, Beth Fossen 
                      Editors:  JCR – Jeff Inman ​// JMR – Rajdeep Grewal 
                                  JCR – Amna Kirmani // JM – V. Kumar // IJRM – Roland Rust 

 11:00-12:00   Roundtable Discussion 3: Being Happy
      • ​The Importance of Stupidity (article)   
      • Work life balance
      • ​Panel of junior/rookies and mid-career 
      • Luminaries
Registration is not available at this time.

Conference Location

Sheraton New Orleans
500 Canal Street
New Orleans, LA  70130
Phone: +1.504.525.2500
Fax: +1.503.595.5552
Reservations:  +1.888.627.7033

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street, Mardi Gras parades, Jazz Fest activities, Harrah’s Casino, the Ernest M. Morial Convention Center, the Aquarium of the Americas, IMAX Theater, Riverwalk Marketplace and the assortment of renowned restaurants and live music clubs of the Vieux Carré.

Room Rates:
$235.00 Single/Double Occupancy
$260.00 Triple Occupancy
$285.00 Quad Occupancy
Rates are subject to applicable state & local taxes, currently 15.75% & a $3.00 occupancy tax per room per night (subject to change without notice)

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Or call +1.888.627.7033 and ask for the AMA Winter Academic Conference Room Block.

The reservation cut-off date is Tuesday, January 23, 2018.
The AMA has negotiated special group rates for the Winter Academic Conference. You must make your hotel reservations by January 23, 2018 and properly identify yourself to qualify for the special group rate (based on availability). After January 23, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. 

A deposit charge equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received by 4:00pm hotel time at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of (1) one night's room and tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Sheraton Hotel Features, Services & Accommodations
Please visit the Sheraton New Orleans for a full list of services & features.

As a complimentary service to registered guests, the hotel provides both wired and wireless access in the Link @ Sheraton. The Link is located in the lobby, and it is well equipped with several computer terminals and printers. The wireless access for the Link extends from the lobby upwards to the second floor level of the hotel, where guests can enjoy free wireless internet connectivity and an appetizing meal from the Roux Bistro restaurant. Daily High Speed Internet Access tiered pricing structure for all guestrooms from $5.95 - $14.95 plus tax daily.

Area Attractions, Events and Tourism
Please visit the New Orleans Convention and Visitors Bureau​ for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may want to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Winter Academic Conference in New Orleans, LA (MSY). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.

*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

ower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Area Airport
Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 30 minutes depending on time of day & traffic
Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.

Taxi Cabs
Taxis are readily available at the Louis Armstrong New Orleans International Airport. Rates are approximately $35.00-$40.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Airport Shuttle Service provided by Airport Shuttle
One-way: $24.00 per person
Roundtrip: $44.00 per person
Make your Reservation Now
-You must book your Airport Shuttle reservation online at least 24 hours prior to your flight arrival time.
-You can make changes to your reservation online.
-Airport Shuttle is found at Baggage Claim area 10 in Louis Armstrong International Airport.

Driving Directions to the Sheraton

From East

Take Interstate 10 West to the Canal Street Exit #235B.

Turn right on Canal Street.

The hotel is about 10 blocks down on the right side (at the corner of Camp Street).

From North

From the Causeway exit, take Interstate 10 East to the New Orleans Business District. 
Continue to the Poydras Street exit.
Follow Poydras Street for approximately 8 blocks.

Turn left on Camp Street.

Continue on Camp Street for approximately 3 blocks.

The hotel will be on the right.

From South

Take Highway 90 to the Westbank Expressway.

Proceed on the Westbank Expressway to the Crescent City Connection (approx10 miles).
From the right lane, exit at Camp Street (8 red lights).
Turn right on Canal Street.

Streetcar Transportation

The Hotel is located right on the Streetcar line which provides easy transit along Canal
Street, St. Charles Avenue, and the Riverfront. One-way cost: $1.25 (subject to change without notice).

Parking at the Hotel

Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the Hotel. The overnight parking rate for cars is $48.59 per night (subject to change without notice).


Interested in sponsorsing or exhibiting? Please reach out to Andrew Nelmes: anelmes@ama.org

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