2017 Summer AMA Conference

San Francisco Marriott Marquis
780 Mission Street, San Francisco, CA 94103
8/4/2017 7:30 AM - 8/6/2017 12:15 PM
Register before 6/28/2017 11:59 PM for early registration fee

2017 Conference Chairs:

Kelly Haws
Associate Professor of Marketing
Owen Graduate School of Management
Vanderbilt University​

Mark B. Houston
Department Head, Professor of Marketing
Foreman R. and Ruby S. Bennett Chair in Business Administration
Texas A&M University​

Charles H. Noble, PhD
Henry Professor of Business
Associate Dean for Research & Faculty
Haslam College of Business
The University of Tennessee

Full List of Committee Members and Bios>>​

Call for Papers>> 

AMA Cancellation Policy

Highlights from 2016:

Who did you miss? Summer AMA 2016 Faces in the Crowd Gallery>>

Summer AMA 2017 Conference Program

Agenda Overview:

Thursday, August 3


Friday, August 4

8:00 am - 12:00 pm   | |  Pre-Conference: Marketing Meets Wall Street, Day 2>>

8:00 am - 12:00 pm   | |  Pre-Conference Workshops:  

                                       Innovation for Good in an Interconnected World: Marketing’s Role                                                     in Creatively Addressing Societal Problems>>

                                       “Researching for a Better Society” DocSIG, Marketing & Society SIG                                                        and Journal of Macromarketing Pre-Conference>>

10:00 am - 12:00 pm | |  Early Career Mentoring Session>>

1:00 pm - 5:00 pm     | |  Conference Sessions 

5:15pm - 6:45pm       | |  Reception and Poster Presentations

Saturday, August 5

8:00 am - 12:00 pm   | |  Conference Sessions 

12:00 pm - 2:00 pm   | |  Awards Lunch 

2:00 pm - 5:00 pm     | |  Conference Sessions 

5:00 pm - 6:00pm      | |  SIG Receptions 

6:15 pm - 7:30 pm     | |  Cocktail Reception

Sunday, August 6 

8:00 am - 12 :00 pm | |  Conference Sessions​

2017 Summer AMA Pre-Conferences

Register Today: Academic/Faculty>>
Register Today: Doctoral Students>>


The fifth edition of Marketing Strategy Meets Wall Street (MMWS V). This event will be held August 3- 4, 2017 in San Francisco, CA (USA) prior to the start of the 2017 AMA Summer Academic Conference.

The primary aim of this day-and-a-half event is to bring together researchers from marketing, accounting, finance, and other closely-related disciplines to further investigate how marketing investments and customer-related metrics can affect firm value. A secondary aim is to showcase behavioral research that delves into how individuals make financial decisions. Academic research will be complemented with select presentations from industry experts.

View the preliminary conference program for more details>>​

Organizing Committee:
Neeraj Bharadwaj, Chair | University of Tennessee
Dominique Hanssens | UCLA
David Reibstein | Wharton
Bernd Skiera | Goethe University
Shuba Srinivasan | Boston University
Raj Srivastava | Indian School of Business​

Researching for a Better Society

DocSIG, Marketing & Society SIG and Journal of Macromarketing


Mark Peterson
(Editor of Journal of Macromarketing) 

Matthew Lunde (DocSIG Chair) 

Target Audience: Positioned for doctoral students, emerging scholars, and researchers interested in sustainability, macromarketing, and society-level research

Part 1:  “Marketing, Macromarketing and Society”
Speakers: Stacey M. Baker, Cliff Shultz, and Mark Peterson

Part 2: “Sustainability & Marketing Strategy”
Speakers: Jagdish Sheth, Tomas Hult, and Rajan Varadarajan

Part 3: “Career Outlook Round Table Discussions”
Round Table Leaders: Cliff Shultz, Mark Peterson, Stacey M. Baker, Tomas Hult, Jagdish Sheth, Rajan Varadarajan

Innovation for Good in an Interconnected World: Marketing’s Role in Creatively Addressing Societal Problems


Jelena Spanjol (Ludwig-Maximilians-Universität)

Ruby Lee (Florida State University)

The goal for this workshop is to provide a forum for practitioners and academics to engage around issues in the emerging field of Social Innovation. Inviting colleagues, working on various aspects relating to social innovation, will present their research at this interactive forum.

Early Career Mentoring Session


Cait Lamberton (University of Pittsburgh) 

Nancy Sirianni (University of Alabama) 

Confirmed speakers, more to come:
Anders Gustafsson, Karlstad University
Leigh McAlister, University of Texas at Austin
Mark Houston, Texas A&M University

In some ways, it's not hard to outline the steps involved in completing a dissertation and landing one's first job. But how do we define and reach success once our post-Ph.D. academic careers begin? To support early-stage scholars as they answer these questions, this year's AMA Summer Academic Conference will include an Early-Career Mentoring session from 10 am - noon on Friday, August 4th. During this session, junior faculty will have the opportunity to hear from senior scholars in the field, who will share their insights about the journey to tenure (and/or other measures of success) in the form of a panel discussion. Further, participants will be able to form connections with eminent thought leaders during smaller-group roundtable discussions, and hopefully, form connections with others who are sharing similar journeys. 

Already registered on site? Please log in first in the upper right corner of the site before proceeding.

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Friday - 8:00 AM - 11:45 AM
Non-Members : $40.00
Members : $40.00
Non-Members : $40.00
Members : $40.00
Non-Members : $40.00
Members : $40.00
Non-Members : $325.00
Members : $325.00
My Selected Tutorials:
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Base Price For The Event

Conference Location

San Francisco Marriott Marquis
780 Mission Street 
San Francisco, CA 94103 
Telephone: +1.415.896.1600
Reservations Toll Free: +1.877.622.3056
Reservations Local Phone: +1.415.896.1600 

The San Francisco Marriott Marquis is located just south of Market Street in SoMa. The luxurious Downtown San Francisco hotel offers easy access to the city's best attractions, including Moscone Center, the Yerba Buena Gardens, Union Square shopping and AT&T Park, home of the Giants. The San Francisco International Airport (SFO) is just 14 miles away.

Room Rates
$235.00 single/double occupancy per night
Rates are subject to applicable state and local taxes, currently 14%, 2.25% SF Tourism Fee and $0.67 Commerce Fee per day (subject to change without notice) at the time of check-out.

Rates are based on availability. Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The conference rate will be available for attendees (3) days prior and (3) days after the Conference dates based on availability at time of booking.

Reserve a Room Now
Or call +1.877.622.3056 or +1.415.896.1600 and ask for the Summer AMA Conference room block.

The reservation cut-off date is July 3, 2017.
The AMA has negotiated special group rates for the Summer AMA Conference. You must make your hotel reservations by July 3, 2017 and properly identify yourself (Summer AMA Conference) to qualify for the special group rate, based on availability. After July 3, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. All reservations must be accompanied by a first night room deposit or guaranteed with a major credit card.

Cancellation Policy:
You must call the hotel 72 hours prior to the day of your arrival to cancel your room reservation to avoid a one-night room and tax penalty. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services and Accommodations

Please visit San Francisco Marriott Marquis for a full list of services and features.

Area Attractions and Events

Please visit San Francisco Travel for additional city information.

Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool so you may want to bring a sweater/jacket.


is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Live Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 


AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Summer AMA Conference in San Francisco, CA (SFO). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now 
or call Delta Meeting Network Reservations at ​+1.800.328.1111.​ When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

ower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Area Airports and Directions
San Francisco International Airport (SFO) – 13.8 miles 
Driving Directions: Follow the signs for the ramp to "Hwy 101 North San Francisco." Continue on 101 North 9.2 miles to the San Francisco freeway interchange of Hwy 101 & I-280. Move to the far right lane, following the sign for "North 280/Downtown S.F." Continue 10 miles and exit the freeway via the 6th Street off-ramp. Proceed straight down the off-ramp onto 6th Street. Drive 4 blocks to Folsom Street & turn right. Proceed 3 blocks to 3rd Street & turn left. Continue 2 blocks to Mission Street and turn left. The hotel's driveway, which will be within one block on the right, is located between 3rd & 4th Streets.

Estimated taxi fare: $45.00 (one way) 

Oakland International Airport (OAK) – 20 miles 
Driving Directions: Depart the airport parking & terminal areas via Airport Drive. Stay in either of the left two lanes and, within a mile, Airport Drive will become 98th Avenue. Stay in the middle lanes and, within a mile, you will approach the freeway overpass. Once on the overpass, move to the far right lane for the I-880 North/Oakland on-ramp. Continue 8 miles to downtown Oakland. Move to one of the two left lanes and follow the signs for "I-80 West/San Francisco." Proceed for 9 miles across the Oakland Bay Bridge (toll required). As you approach the City on the bridge, move to the far right lane and take Exit 2C "Fremont St/Folsom St." Once on the off ramp, move to one of the left lanes and take the Fremont Street exit. Proceed 2 blocks to Mission Street and turn left. Continue 4 blocks to the hotel's driveway which will be located on the right between 3rd & 4th Streets.

Estimated taxi fare: $60.00 (one way) 

Norman Y Mineta San Jose International Airport (SJC) – 45 miles 
Driving Directions: Merge onto CA-87 North toward US-101 North. Take exit 9B on the left to merge onto US-101 North. Continue 40 miles north to the San Francisco freeway interchange of Hwy 101 & I-280. Move to the far right lane, following the sign for "North 280/Downtown S.F." Continue 10 miles and exit the freeway via the 6th Street off-ramp. Proceed straight down the off-ramp onto 6th Street. Drive 4 blocks to Folsom Street & turn right. Proceed 3 blocks to 3rd Street & turn left. Continue 2 blocks to Mission Street and turn left. The hotel's driveway, which will be within one block on the right, is located between 3rd & 4th Streets.

Estimated taxi fare: $170.00 (one way) 

Airport Shuttle Service (Operated by SuperShuttle)
SuperShuttle provides airport transportation to and from the San Francisco area airports. Please visit SuperShuttle​ for more information or call +1.800.258.3826 (+1.800.BLUE.VAN).
Approximate fares (subject to change without notice):
San Francisco International Airport - $17.00 one way
Oakland International Airport - $57.00 one way
San Jose International Airport - $105.00 one way

Public Transportation
Bay Area Rapid Transit
San Francisco Municipal Transportation Agency (SFMTA)

Parking at the Hotel
Valet parking fee: $74.24 per day
Oversized vehicle parking fee: $85.64 per day
Valet only with in/out privileges. Garage clearance 6 feet. 
(4) Complimentary electric car charging stations. 

San Francisco Transportation
San Francisco is one of the easiest cities in the world to navigate. Because the city is so compact, there are plenty of transportation options abound, including the world famous cable cars, public transportation and ride-sharing. Please visit San Francisco Travel for more information.

Best San Francisco Travel Apps
The San Francisco Travel Association has compiled a list of travel-related appsthat attendees will find useful before and during your visit to San Francisco.


Whether you’re looking for Thought Leadership positioning or you’re looking to expand your brand visibility, AMA Partners can choose from a wide variety of sponsorship levels & opportunities that include, but not limited to:

* Thought Leader Presenting Sessions     * Welcome or Network Receptions     

* Hotel Room Keycards                             * Breakfast, Refreshment Breaks or Luncheon

* Display Advertising: Event Programs, Event Mobile App and much more!


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2017 Summer AMA - San Francisco, CA
  04 - 06 August ​