2018 AMA Summer Academic Conference

Boston Marriott Copley Place
110 Huntington Avenue, Boston, MA 02116
8/8/2018 7:30 AM - 8/12/2018 12:15 PM
Register before 6/28/2018 12:00 AM for early registration fee

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Conference Proceedings ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​


​​​The marketing landscape is rapidly changing. The topics studied by marketing scholars are increasingly diverse and span a large number of content areas. At the same time, new methods are being advanced, many adapted from related disciplines, which allow scholars to illuminate issues that were difficult to investigate with previous methods, or to examine questions from new angles. 

The conference theme is intended to encourage researchers to share work that takes a step back from more specialized domains to identify and examine bigger themes or ideas, or to employ innovative or cutting-edge methods. Ideally these ideas and methods would bridge and bear relevance to diverse areas of the discipline.  Scholars are encouraged not only to identify novel, important questions and methods, but also to connect more specialized research to these broader questions and themes. 

A full list of conference themes along with information on the submission process is contained in the call for papers.




Conference Co-Chairs

David Gal

University of Illinois at Chicago

Kelly Hewett

University of Tennessee

Satish Jayachandran

University of South Carolina



Current Registration Rates:
Member: $489
Doctoral Student: $189 (to register online go to the doctoral registration site​)

Rates will increase by $100 on 27 June 2018

Agenda Quick Overview: 

For detailed program information, click here.

Friday, August 10

01:00 pm - 02:15 pm | | Concurrent Academic Sessions

02:30 pm - 03:45 pm | | Concurrent Academic Sessions

04:00 pm - 05:15 pm | | Concurrent Academic Sessions 

04:00 pm - 05:00 pm | | ERB - Journal of Marketing - Invite Only

05:15 pm - 06:45 pm | | Welcome Reception and Poster Presentations

Saturday, August 11

08:00 am - 09:15 am | | Concurrent Academic Sessions

08:00 am - 09:00 am | | ERB - Journal of International Marketing - Invite Only

09:30 am - 10:45 am | | Concurrent Academic Sessions

11:00 am - 12:15 pm | | Concurrent Academic Sessions

12:15 pm - 01:45 pm | |  Awards Lunch 

02:00 pm - 03:15 pm | | Concurrent Academic Sessions

03:30 pm - 04:45 pm | | Concurrent Academic Sessions

05:00 pm - 06:00 pm | |  SIG Receptions

05:30 pm - 06:30 pm | | ERB - Journal of Marketing Research - Invite Only

06:15 pm - 07:30 pm | |  Cocktail Reception

Sunday, August 12

08:00 am - 09:15 am | | Concurrent Academic Sessions

09:30 am - 10:45 am | | Concurrent Academic Sessions

11:00 am - 12:15 pm | | Concurrent Academic Sessions

2018 Pre-Conference Registration

Register Today: Academic/Faculty>>
Register Today: Doctoral Students>>​
*Please note: If you are already registered for Summer AMA, and would like to add a
pre-conference, you must call the AMA Support Center at (800)262-1150 to enroll.​


AMA Faculty Consortium - New Horizons in Selling and Sales Management

Sales Scholarship: Honoring the Past, and Defining the Future

  • To bring together leading sales scholars and those interested in Sales Research
  • To review, discuss and extend current understanding of selling and sales management in today’s unique business environment. How has sales evolved? What models of selling have emerged in light of innovative business models resulting from new technology?
  • To enhance relationships between early-career, mid-career, and senior sales colleagues, and to provide opportunities for research collaboration

August 8th - August 10th 2018


Leonard Berry, University Distinguished Professor of Marketing at Texas A&M University and Senior Fellow at the Institute for Healthcare Improvement, is receiving the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. Len’s research, valuable to both academics and practitioners​, is transformative in healthcare and services spaces. The ½ day symposium will feature perspectives from healthcare leaders, customer experience advocates, and preeminent scholars, and culminate with an award luncheon honoring Dr. Berry.

Friday August 10, 2018
8:30 a.m. - 1:00 p.m.

Registration is not available at this time.

Conference Location

Boston Marriott Copley Place
110 Huntington Avenue
Boston, MA 02116
Telephone: +1.617.236.5800

Room Rates:
$235.00 Single/Double Occupancy
$255.00 Triple Occupancy
$275.00 Quad Occupancy

Rates are subject to applicable state & local taxes, currently 14.45% occupancy tax per room per night (subject to change without notice)
Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.877.901.2079 and ask for the American Marketing Association Room Block.

The reservation cut-off date is July 11, 2018.
The AMA has negotiated special group rates for the 2018 AMA Summer Academic Conference. You must make your hotel reservations by July 11, 2018 and properly identify yourself to qualify for the special group rate (based on availability). After July 11, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate.

A deposit charge equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00pm, and check out is 12:00pm. Anyone arriving earlier than 4:00pm will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee of (1) one night's room and tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Please note: Any hotel room booked outside the AMA negotiated block of rooms may not be eligible for the discounted rate and/or have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Sheraton Boston Hotel
39 Dalton Street
Boston, MA 02199
Conveniently located 3 mins from the Boston Marriott Copley place and is accessible through the hotels shared pedway.

Room Rate: $235.00 single/double
Rates are subject to applicable state & local taxes, currently 14.45% occupancy tax per room per night (subject to change without notice)
Rates are based on availability.

Reserve a Room Now
Or call +1.888.627.7054 and reference group code AH06AC.
The reservation cut-off date is July 12, 2018.

Area Attractions, Events and Tourism
Please visit Greater Boston Convention & Visitors Bureau for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the AMA Summer Academic Conference in Boston, MA (BOS). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Boston Logan International Airport (BOS) – Approx. 6 miles
Follow signs for Boston/Sumner tunnel. Pay the toll and stay in the right lane in the tunnel. Follow signs for Exit 26/Storrow Drive. After you emerge from the tunnel, take the second left exit to Copley Square/Back Bay. At the first light, turn right onto Beacon St. Follow Beacon St. for 4 blocks and make a left on to Exeter St. After 5 lights, Exeter St. ends at Huntington Ave. Turn right onto Huntington Ave. At the first light, under the sky bridge, make a U-turn to the left. The hotel entrance will be immediately on your right.

Airport Transportation
Taxis are readily available at Boston Logan International Airport. Fares are approximately $40.00 one-way.

App Ride/Transportation Network Companies (TNCs)
Uber and Lyft now offer pick up and drop off transportation service at Boston Logan International Airport. Customers using a TNC service may only be picked up in areas designated for TNCs. The designated pick up areas are all located on the lower level (ARRIVALS) at the airport. All designated pick up areas are signed “App Ride/TNC.”

GO Boston Shuttle provides shared airport transportation. Fares are approximately $14.00 per person one-way and reservations are required. Please visit GO Boston Shuttle for more information.

Public Transportation
The closest subway stations are Copley Station (on the Green Line) and Back Bay (on the Orange Line). For information on public transportation, please visit Massachusetts Bay Transportation Authority.

Parking at the Hotel
Valet parking is available at the hotel for $60.00 per day. Oversized vehicles are $74.00 per day.
Off-site parking is available for $40.00 per day. Please contact the hotel for details.
All parking is limited and rates are subject to change without notice.


Interested in sponsorsing or exhibiting? Please reach out to Andrew Nelmes: anelmes@ama.org

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