2018 Marketing and Public Policy Conference

Hilton Columbus Downtown
401 North High Street, Columbus, OH 43215
6/7/2018 5:00 PM - 6/9/2018 5:00 PM
Register before 6/7/2018 12:00 AM for early registration fee
The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection where marketing and public policy meet. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
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Thursday, June 7, 2019 at 5:00 p.m. in the Bellows Ballroom A&B

Cocktail Hour and Panel - "Policy Issues and Consumer Concerns in the Restaurant Industry"

Moderated by: Russ Klein, CEO, American Marketing Association​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

John Lowe

Chief Executive Officer, 

Jeni’s Splendid Ice Cream

Todd Mills


Acre Restaurant

Sara Rosenberg Bittorf

Chief Marketing Officer,

Bob Evans Restaurants

Jamie T. Richardson

Vice President, 

White Castle Management Co, Chair of the Ohio Restaurant Association


​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​KEYNOTE SPEAKER


George Loewenstein

​Herbert A. Simon University Professor of Economics and Psychology, Dietrich College of Humanities and Social Sciences
Carnegie Mellon University


 Fall 2017's JPP&M features Dr. Loewenstein's article, "The Chill of the Moment: Emotions and Proenvironmental Behavior​."



The 2018 AMA MPPC event guide is your one-stop shop for all things Marketing and Public Policy. Follow the instructions below to download it:

Step 1: Get the AMA Event App

Step 2: Download the 2018 AMA MPPC Guide

  • ​Open up the AMA Event App.
  • Look under “Public Guides” and select the 2018 Marketing and Public Policy guide.
  • Select “Download Guide” and it will become available immediately.

Using a non-iOS device, a non-Android device, a Windows phone, your laptop or an older device? Don’t worry – we’ve got you covered! To view the web version of the event guide, go to this web page!​​​



The Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. Our conference theme is, “Rigorous Science, Public Good.” In selecting this theme, we wanted to do two things: First, in a time when social science research is facing substantial skepticism, we wanted to highlight the rigor from which policy research in marketing has historically benefited. Not only have we broken outside single-method silos, using rich ethnographic explorations, secondary and archival data analysis, surveys, and experimental inquiry, we have often drawn from multiple disciplines, reducing tendencies toward myopia that can limit research’s relevance. The rigor of this approach is critical in developing research that can reliably inform policy decisions. 

Second, we see marketing and policy research as a public good – a common resource to which we all contribute. As a public good, our work should be widely accessible, carefully stewarded, and continually transforming to meet the needs of our communities. We hope that the work presented to the conference embodies these two ideas, while also encouraging greater rigor and deeper commitment to contributing to consumer well-being.

The conference will take place on June 7 – 9, 2018 and will be held at the Hilton Columbus Downtown, Columbus, OH. Review the Call for Papers here.


Karthik Easwar
Assistant Teaching Professor of Marketing
Georgetown University

Cait Lamberton
Ben L. Fryrear Chair of Marketing and Associate Professor of Marketing
University of Pittsburgh

Rebecca Walker Reczek
Dean’s Faculty Fellow and Associate Professor of Marketing
The Ohio State University​
05:00 PM || Opening Event {Cocktail Hour and Panel} 
“Policy Issues and Consumer Concerns in the Restaurant Industry”
Moderator: Russ Klein, Chief Executive Officer, American Marketing Association

  • John Lowe, Chief Executive Officer, Jeni’s Splendid Ice Creams
  • Todd Mills, Owner, Acre Restaurant
  • Sara Rosenberg Bittorf, Chief Marketing Officer, Bob Evans Restaurants
  • Jamie T. Richardson, Vice President, White Castle Management Co, Chair of the Ohio Restaurant Association
08:00 AM || Concurrent Academic Sessions
09:30 AM || Concurrent Academic Sessions
11:00 AM || Concurrent Academic Sessions
12:15 PM || Poster Session & Lunch 
02:00 PM || Concurrent Academic Sessions
03:30 PM || Concurrent Academic Sessions
05:30 PM || Dine Arounds

08:00 AM || Concurrent Academic Sessions
09:30 AM || Concurrent Academic Sessions
11:00 AM || Concurrent Academic Sessions
12:15 PM || Awards Luncheon & Keynote Presentation
02:30 PM || Plenary - "Celebrating Past and Present Award Winning Authors and Papers"

This closing plenary session will feature presentations of the following two papers:
  1. MPPC 2018 Conference Best Competitive Paper Award
  2. 2018 Thomas C. Kinnear award for outstanding article in JPP&M
And presentations from the winners of the following two awards:
  1. Marketing and Society SIG (MASSIG) Emerging Scholar Award 
  2. Marketing and Society SIG (MASSIG) Lifetime Achievement Award
Registration is not available at this time.

​Conference Location

Hilton Columbus Downtown
401 North High Street
Columbus, OH 43215
Telephone: +1.614.384.8600
Reservations: +1.855.380.9591 (Group Code: AMAJUN)

Room Rates:

$195.00 Single/Double/Triple/Quad Occupancy
Plus applicable state and local taxes, currently 17.5% per night. Taxes and fees are subject to change without notice.

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.855.380.9591 and reference the group code: AMAJUN.

The reservation cut-off date is Wednesday, May 9, 2018.
The AMA has negotiated special group rates for the Marketing and Public Policy Conference. You must make your hotel reservations by May 9, 2018 and properly identify yourself (group code: AMAJUN) to qualify for the special group rate (based on availability). After May 9, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate.

A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations made within 24 hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of (1) one night's room and tax. Guests wishing to avoid an early departure fee should advise the hotel by 6:00pm the day prior of any change in planned length of stay.

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event.

Area Attractions, Events and Tourism
Please visit Experience Columbus for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Marketing and Public Policy Conference in Columbus, OH (CMH). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.


Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply. 

Located centrally in the Arena District of Downtown Columbus, Ohio.

From I-71, Exit Broad Street and travel west to High Street. Travel north on High Street to Nationwide Blvd. Hotel is on west side of street.

From I-670, exit on 3rd Street. Turn right onto Spring St. and follow to High Street. Turn right onto High Street and travel north to Nationwide Blvd. Hotel is on northwest side of High Street at intersection of Nationwide Blvd.

John Glenn Columbus International Airport (CMH)
Distance from hotel: 8 miles
Drive time: 15-20 minutes depending on time of day & traffic

Taxis are readily available 24 hours a day at the cab stand outside baggage claim at the John Glenn Columbus International Airport. The 15-minute ride will cost approximately $25.00 inclusive. Be sure to clarify that you are going to the Hilton Columbus Downtown on North High Street by the Convention Center to avoid any confusion with other Hilton properties in the area.

Guests can also utilize COTA AirConnect service which arrives every 30 minutes at ground transportation. At only $2.75 per trip, the AirConnect takes you to the convention center, downtown hotels including the Hilton, and back to the airport.

The hotel does not have an airport shuttle. Columbus also has Uber car services as well as a number of private scheduled sedan services including Cardinal Transportation.

While at the hotel, the attractions of the Short North and Arena District are within walking distance. Other transportation options include: complimentary usage of one of the six hotel bicycles, and Columbus has an active bike-share program (CoGo Bike Share) with stations throughout the city including across the street from the hotel. In addition, there is a car share program: Car2Go. The City has a complimentary "CBUS" bus service connecting the downtown neighborhoods of the Short North, Arena District, Downtown, German Village and Brewery District with specially branded buses with a stop right outside the hotel. The CBUS is a great way to explore the area without your own transportation and operates 7 days a week.

Parking at the Hotel
$25.00 per day (works with Digital Key)
Valet parking
$28.00 per day
Rates are subject to change without notice. 

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