Leadership Summit 2018
4/27/2018-4/29/2018 | Rosemont, IL


Ripple Effect: Start a Ripple, Make an Impact

That is our wish for you as chapter leaders. Regardless of your role on the board, you have the opportunity to positively influence the success of your chapter. Leadership Summit is designed to help you discover the kind of impact you can have on your chapter’s success. 

Ignite your passion and discover your purpose as an AMA professional chapter board member as you connect and learn from other AMA chapter leaders from across North America and prepare for the year ahead. Exchange best practices and ideas for overcoming challenges, motivating your team, planning for the future, and converting your chapter leadership into an opportunity for personal and professional development. There's no substitute for being there and experiencing all this event, its motivational speakers, and your fellow chap​ter leaders have to offer. Leadership Summit 2018 is going to inspire you – engage you – and help you make a difference locally, regionally, nationally, and beyond. How will you start your ripple effect?


Registration Information

Leadership Summit 2018 is open to incoming 2018-19 professional chapter board members. Chapter leaders must be active AMA members and appear on their 2018-19 Board Roster Form in order to register.

  • ​Conference Registration: $425
    • To register multiple chapter leaders for the conference, please contact AMA Customer Service by emailing info@ama.org​​, calling 800-AMA-1150 or 312-542-9000​.
  • ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Westin O'Hare Room Rate: $145 + 14% taxes
  • Meals Provided: Friday lunch and dinner, Saturday breakfast and lunch, Sunday breakfast​

There is a Starbucks and Benchmark GastroPub in the lobby of the Westin O'Hare. You can further limit expenses by sharing hotel rooms.

Travel grants and complimentary registration are provided for incoming 2018-19 Presidents and Presidents-Elect. Any additional incoming 2018-19 chapter leaders may attend at the expense of the chapter, or at their own personal expense. Chapter leaders were emailed mid-February with additional information on each chapter's specific travel grant allocation. If you are unable to locate this email, please contact profchapters@ama.org​. 

Leadership Summit Co-Chairs

Professional Chapters Council

Lincoln Chapter

Professional Chapters Council

Birmingham Chapter

Cancellation & Photo Policy

Conference Cancellation Policy

You may cancel your registration at any time by emailing info@ama.org​​, calling 800-AMA-1150 or 312-542-9000. Cancellations received more than 30 days prior to the start of the event will receive a 100% refund. Cancellations received 7 to 30 days prior to the start of the event will receive a 50% refund. No refunds will be provided for cancellations received less than 7 days prior to the event. No refunds will be issued after the event. All refunds will be refunded to your original method of payment. Registrations may not be sha​red, but may be transferred at no cost at any point prior to the start of the event with notification to the AMA by phone or email.

Conference Photo Policy

Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. 

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event.​​

Leadership Summit 2018: Ripple Effect Agenda
Agenda below is subject to changes - check back closer to the event for exact session details.

Day 1: Friday, April 27​, 2018, 11:30am - 9:00pm

8:00am - 7:00pm

Registration Open

8:00am - 4:00pm

Visit AMA Exhibit Hall

Don’t miss out on this opportunity to interact with AMA staff and learn more about the variety of ways AMA supports chapters and delivers value to members.​

9:30am - 11:30am

Coffee Meet & Greet (optional)

Arrive early? Looking for something to do? Grab a cup of coffee and network with other early arrivals.

11:30am - 1:45pm

Opening Luncheon and CEA Celebration

Our opening celebration of award winning chapters is sure to motivate and inspire you! Help us launch our big, bold weekend with Chapter Excellence Award winners’ stories combined with powerful collective energy and camaraderie.​

Tracie Welch-Brenton - AMA Houston​, Gold Chapter of the Year

Karl Sakas - AMA Triangle​, Silver Chapter of the Year

Joey Taylor-Moon - AMA Iowa​, Bronze Chapter of the Year

Jason Ellis - AMA San Antonio​, Turn-It-Up Chapter of the Year

2:15pm - 3:45pm

AMA Support Center Update

Learn the latest about strategies and initiatives enabling the AMA Support Center and AMA chapters to deliver a valuable experience and create an essential community for marketers across North America.

4:15pm - 5:30pm

Board-in-a-Box Sessions

This engaging, interactive, and immersive session will equip you to effectively apply the Board-in-a-Box Truths to your chapter’s Leadership, Membership, Programming, Communications, and Sponsorship teams. Panelists will highlight their experiences in tackling common challenges and provide the opportunity to share best practices and ideas with fellow chapter leaders.

  • Leadership
  • Membership
  • Programming
  • Communications
  • Sponsorship

6:00pm - 7:00pm

Collaboration Over Cocktails: Meet Your PCC Leadership Advisor

Meet your PCC Leadership Advisor, network with AMA Support Center staff, and continue to build strong connections with fellow chapter leaders at cocktail hour.

Mihali Stavlas - PCC Leadership Advisory Team Chair

Stewart Law - PCC Leadership Advisor​

Linda Mansur - PCC Leadership Advisor

Greg Millman - PCC Leadership Advisor​

Holly Parsons - PCC Leadership Advisor​

Aaron Templer - PCC Leadership Advisor

Matt Schaeffer - PCC Leadership Advisor​

7:30pm - 9:00pm

Dinner and Inspiration: The Rise Of The Wisdom Worker In The Post Digital World​​

Robert Rose - Chief Strategy Advisor, Content Marketing Institute

Marketing leadership is changing. We can feel the waves of change rising. The pressure for digital transformation is in high gear – and our ability to manage content data and the entirety of the customer experience is at its core. Some people say that Marketing is actually too big for one leadership position. But is it? Our effort to fully re-imagine marketing leadership in the digital enterprise is driving technological change into every corner of our business. Algorithms, data, automation, and software are increasingly making decisions about not only how the business is managed and displayed, but how it’s being created.

But, in the future, the truly digitally transformed organization will employ one key, human-driven component – the wisdom worker. This “manager of meaning” will be what separates and differentiates a true business strategy from algorithmic, data-driven mediocrity. So who is this wisdom worker, the business practitioner of the next ten years? And how do we foster, manage, or become the manager that brings meaning to the machine?

9:00pm - 11:00pm

Ripple Effect After Party with DJ Don Carlo (optional)

Continue networking and share your dance moves with fellow chapter leaders over cocktails! Cash bar.
Day 2: Saturday, April 28, 2018, 8:00am - 5:00pm

8:00am - 9:00am


9:00am - 10:30am


The energy is infectious – and so are the ideas! Share and learn with your chapter peers in one of the highest rated events of Leadership Summit.​ This year's topics include:

  • Board Recruitment & Succession Planning
  • Board Management & Operations
  • Beyond the Board: Utilizing Volunteers & Committees
  • Implementing Project Management Tools
  • Financial Management
  • Data & Insights
  • Participating in Chapter Excellence Awards
  • Communications Best Practices
  • Social Media Strategies
  • Local Member Benefits Packages
  • Membership Retention
  • Bridging the Collegiate/Young Professional Gap
  • Executive Programming
  • Facilitating Mentorship Opportunities
  • Offering the Right Programming Mix
  • Speaker Recruitment Strategies
  • Hosting Chapter Awards Programs
  • Recruiting Sponsors
  • Developing Sponsorship Packages
  • Giving Back to Your Community​

10:45am - 12:15pm

Role Breakout Sessions

Keep soaking up as much learning as possible! We’ll break out into leadership roles for a session discussing what YOU’d like to hear from other chapters regarding your roles. We’ll vote on topics of interest and discuss the most pressing with a “been there, done that” approach.​

  • Presidents
  • Presidents-Elect
  • Membership
  • Programming
  • Communications​
  • Sponsorship/Finance

12:30pm - 1:30pm

Lunch and Ric Sweeney Chapter Volunteer of the Year Award Presentation

To stay strong, you need a little down time, and a lot of motivation. Join us for a relaxing lunch, take time to chat with your tablemates, and hear from our inspirational Ric Sweeney Chapter Volunteer of the Year Award winner.

Karen Albritton - AMA Triangle​, 2018 Ric Sweeney Chapter Volunteer of the Year

1:45pm - 3:00pm

Foundations and Advanced Sessions

This new curriculum is focused on the people and process part of board management. Split into two tracks, these topics will provide the opportunity to explore areas relevant to your chapter’s current situation and explore best practices with other chapter leaders, regardless of your board role. Check in with your PCC Leadership Advisor to identify the best track/session for your chapter.

Foundations Sessions

  • ​Basics of Chapter Management
  • Building Board Engagement
  • Starting Over

Advanced Sessions

  • Small Chapter Challenges
  • Large Chapter Challenges
  • Inspiring Membership Value

3:30pm - 4:00pm 

Strategic Planning Overview

Gain a better understanding of the elements of a great strategic plan from a from the Professional Chapters Council before working on your own. An enhanced strategic planning resource kit will be provided to help you set a strong foundation for your chapter year.

4:00pm - 5:00pm

Strategic Planning Workshops

Now that you've learned the fundamentals of a strategic plan, it's time to get to work on your own! Begin harnessing all of the energy and ideas you and your team have captured throughout the weekend. PCC Leadership Advisors available to help you chart your course for the year ahead, but feel free to break off with your chapter on your own and plan as a team as long as you'd like! 

6:00pm - 10:00pm

AMA Dine-Arounds (optional)

Hosted by AMA Chicago

Interested in exploring Chicago and its neighborhoods but not sure where to start? Sign-up for a dine-around! We've made reservations at restaurants throughout the city to provide an informal opportunity for continued networking, stimulating conversation, and peer learning. Restaurants sign-up instructions will be revealed on-site.

Day 3: Sunday, April 29, 2018, 8:30am - 11:30am

8:30am - 9:00am

Continental Breakfast 

9:00am - 10:00am

Leadership Skill Building Sessions 

Bring it all together with these powerful leadership skill development presentations. Choose from one of these two sessions geared towards building strong leadership skills to help you succeed in both your professional and chapter management roles. These sessions have continually ranked as some of the best at Summit…you won’t want to miss out!

Mihali Stavlas ​- Personal Branding

Aaron Templer - Influence vs. Power​

10:15am - 11:15am

The Remarkable Ripple Effect of Membership in the AMA

Sima Dahl - Founder, Sway Factory Inc.

We talk about member engagement because we know it's critical to sustaining a healthy chapter and fulfilling our mission to be the most relevant force and voice shaping marketing around the world.

But engagement happens at a very personal level… between you and another living, breathing human being. How then can we run a chapter more like a community of real people helping each other achieve their career goals and aspirations?

In her inspirational closing keynote, Sima will shift the way we think of engagement through the story of her own AMA journey, which she describes as a “legacy of endless connections and opportunity.” From forging a strong network of supporters to accelerating your upward mobility – even total reinvention – the AMA offers a lifetime of rewards. Join Sima to learn how to start a ripple effect of your own, and watch it spread throughout your chapter.

11:15am - 11:30am

Closing Celebration

12:00pm - 2:00pm

Visit AMA Support Center Office (optional)

Grab a cab or Uber to downtown for a tour of AMA’s office space –​ available for use by AMA members. Hosted by AMA CEO, Russ Klein.

Keynote Speakers

Robe​rt​ Rose
Chief Strategy Advisor, Content Marketing Institute​​

Friday Keynote

​​​​​​​​​​​​​​​​In the fifth grade, Robert Rose’s teacher sent him home with a note that said ‘Robert likes to tell stories.’ Well, as it turns out, she was right. Robert is the founder and Chief Strategy Officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS.

Robert is the author of three best selling books. His latest, Killing Marketing, has been said to have “unlocked the puzzle of what marketing should be in the 21st century.” You can hear Robert on his weekly podcast with co-host Joe Pulizzi, “This Old Marketing”. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​



Sima Dahl
Founder, Sway Factory Inc.

​​Sunday Keynote

​​​​​​​​​​​​​​​​Sima Dahl knows a thing or two about the AMA. A collegiate member at the University of Illinois in Champaign-Urbana, Sima was a member of the Chicago Chapter “forever” serving as the VP of the B2B division and ultimately six years on the board. This is her third appearance at Leadership Summit and she’s traveled the country speaking to chapters from DC to Denver. You’ll still find content penned by Sima on AMA.org. Today she applies her marketing expertise to help professionals build personal brands that mean business, and she’s shared her career-catapulting Sway Factor™ system with clients from Boston to Budapest including United Airlines, Harley Davidson, BMO Harris Bank, Walgreens, Microsoft, and associations large and small. Learn more at SimaDahl.com​.​


​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Professional Chapters Council


Austin Chapter


Houston Chapter

Immediate Past President

Iowa Chapter

Leadership Advisory Team Chair

Triangle Chapter


Leadership Summit Co-Chair

Lincoln Chapter

Leadership Summit Co-Chair

Birmingham Chapter

Regional Retreats Chair

Leadership Advisory Team

Tampa Bay Chapter

Leadership Advisory Team

Nashville Chapter


Leadership Advisory Team

Oklahoma City Chapter

Leadership Advisory Team

Alaska Chapter

Leadership Advisory Team

Colorado Chapter

Leadership Advisory Team

PDX Chapter


​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Presenting Team

2016-17 CEA Winner

Gold Chapter of the Year

Houston Chapter

2016-17 CEA Winner

Silver Chapter of the Year

Triangle Chapter

2016-17 CEA Winner

Bronze Chapter of the Year

Iowa Chapter

2016-17 CEA Winner

Turn-It-Up Chapter of the Year

San Antonio Chapter


2018 Ric Sweeney Chapter

Volunteer of the Year

Triangle Chapter

2016-17 CEA Winner

Cincinnati Chapter

2016-17 CEA Winner

New Jersey Chapter

2016-17 CEA Winner

Indy Chapter

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Conference Location

Westin O'Hare​
6100 North River Road
Rosemont, IL 60018
Telephone: +1.847.698.6000
Reservations: +1.888.627.8517


Rates: $145.00 single/double occupancy, per night 

Rates are subject to applicable state & local taxes, currently 14% per room per night (subject to change without notice).

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.888.627.8517 and reference AMA Leadership Summit 2018.

Hotel Reservation cut-off date is Wednesday, March 28, 2018.

The AMA has negotiated special group rates for the AMA Leadership Summit 2018. You must identify yourself to qualify for the special group rate (based on availability). After Wednesday, March 28, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within 72 hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Please make any necessary date changes prior to the 72-hour cancellation period to avoid penalty.

Hotel Features, Services and Accommodations
Please visit Westin O'Hare for a full list of services and features. 

Area Attractions and Events
Please visit Village of Rosemont: Tourism, Entertainment, and Convention for additional city information.

Conference Attire
Your wardrobe for Leadership Summit 2018 is business casual, with an emphasis on comfortable. Conference rooms tend to be chilly and warm up as rooms fill; consider a light sweater or jacket to layer with.

Friday evening we will enjoy a cocktail hour before dinner and an exciting and entertaining keynote speaker presentation. This is the more formal night of our weekend, so please wear business attire for this evening.

Saturday night will be your night to enjoy the town! Many attendees may choose to take a trip to downtown to enjoy Chicago’s fine dining and thrilling night life, so look to have fun and dress accordingly.

Additional Items to Pack
If you are interested in using the Westin O’Hare’s health club facilities you may want to bring work-out clothes.

All conference materials will be supplied, so there’s no need to bring binders or notebooks. However, do consider bringing samples of marketing materials from your chapter to share with other leaders. We recommend packing at least 20 samples of your chapter’s marketing materials, from newsletters to membership directories. This is the chance to share and show off your great work!

AMA leaders are great networkers, so bring lots of business cards!

Most importantly, “pack” an enthusiastic and committed team. We strongly recommend you bring as many of your team as possible to Leadership Summit. A strong leadership team is the most effective way to deliver value, not to mention investing in your AMA power players, creating accountability, buy-in and AMA passion in return.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Air Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for Leadership Summit 2018 in Rosemont, IL (ORD). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfa
res on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Ground Transportation

The Westin O’Hare offers daily complimentary shuttle service to and from the Chicago O'Hare International Airport. For domestic flights, pick up is at the Hotel Shuttle Center Door #3, which is located just off the baggage claim area. Between midnight and 5:00 am, please call (847) 698-6000 to arrange service. Pick up at the International Terminal or disabled accessible shuttles are available upon request by calling (847) 698-6000. 

The Blue Line L runs 24 hours a day, and a trip between the airport and the hotel takes just about 15 minutes and costs $2.25 per passenger. The O’Hare Blue Line L Station is located within the airport, and the Rosemont Blue Line L Station is located just under a half mile walk from the Westin O’Hare.

A taxi trip takes just under 10 minutes, and the estimated fare is $15 for a single passenger.

AMA Leadership Summit attendees will receive discounted parking at the hotel.

​​​​​​​​​​​​​​​A special thanks to our sponsors and supporters!

Interested in sponsoring or exhibiting at this event? Please reach out to Andrew at