2017 Leadership Summit

Westin O'Hare
Rosemont, IL
4/28/2017 11:30 AM - 4/30/2017 12:00 PM
Register before 2/7/2017 12:00 AM for early registration fee

Are you ready UNLEASH your passion and purpose as a board member? Are you ready to learn from, and connect with, other AMA chapter leaders from across the nation and Canada as you prepare for the year ahead? In 2017, are you ready to UNLEASH the best of you?

Networking. Education. Inspiration. Motivation. Exchange best practices and ideas, develop professional leadership skills and learn from inspirational speakers. With the 2017 Leadership Summit around the corner, here are some items you might find helpful to have on hand:

Summit Cancellation Policy and Disclaimer

You may cancel your registration at any time by emailing info@ama.org, calling 800-AMA-1150 or 312-542-9000. Cancellations received more than 30 days prior to the start of the event will receive a 100% refund. Cancellations received 7 to 30 days prior to the start of the event will receive a 50% refund. No refunds will be provided for cancellations received less than 7 days prior to the event. No refunds will be issued after the event. All refunds will be refunded to your original method of payment.  Registrations may not be shared, but may be transferred at no cost at any point prior to the start of the event with notification to the AMA by phone or email.

Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

Registration for or participation in Leadership Summit and associated activities constitutes an agreement by the registrant to permit the AMA to the use and distribution (now and in the future) of the registrant or attendee's image and/or voice in photographs, videos, electronic reproductions, and audiotapes of such events and activities. For questions or concerns, please call 800-262-1150 or email info@ama.org.

What to Pack

Your wardrobe for Leadership Summit 2017 is business casual, with an emphasis on comfortable. Conference rooms tend to be chilly and warm up as rooms fill; consider a light sweater or jacket to layer with.

Friday evening we will enjoy a Cocktail Hour before dinner and an exciting and entertaining keynote speaker presentation. This is the more formal night of our weekend so please wear business attire for this evening.

Saturday night will be your night to enjoy the town! Many attendees may choose to take a trip to downtown to enjoy Chicago’s fine dining and thrilling night life. So look to have fun and dress accordingly! There is a train platform a half mile from the Westin O'Hare.

If you are interested in using the Westin O’Hare’s health club facilities you may want to bring work-out clothes.

All conference materials will be supplied, so there’s no need to bring binders or notebooks. However, do consider bringing samples of marketing materials from your chapter to share with other leaders. We recommend packing at least 20 samples of your chapter’s marketing materials, from newsletters to membership directories. This is the chance to share and show off your great work!

AMA leaders are great networkers, so bring lots of business cards!

Most importantly, “pack” an enthusiastic and committed team. We strongly recommend you bring as many of your team as possible to Leadership Summit. A strong leadership team is the most effective way to deliver value, not to mention investing in your AMA power players, creating accountability, buy-in and AMA passion in return.

Budgeting to Bring Your Chapter Leaders to Leadership Summit 2017

Budgeting to bring your entire incoming board to Leadership Summit is an investment that will set your chapter on a powerful path to success. Every team member taking part in the event multiplies the experience, knowledge and ideas obtained from attending. Bringing your members together as a team, showing how invested you are in your chapter leaders, and in turn building their accountability and passion for the AMA are keys to building a strong, sustainable chapter.

Travel grants and free registration are provided for 2 attendees—the incoming President, President-Elect. Any additional members may attend at the expense of the chapter. As you budget to send your board to Leadership Summit 2017, keep in mind that the registration fee is $420 per person, and the room rate at the Westin O’Hare is $140 plus taxes. You can further limit expenses by sharing hotel rooms.

Contact Us

For questions about registering for Leadership Summit 2017, please contact the AMA’s Professional Chapter Division at profchapters@ama.org.

For questions about who should attend, ideas to fund additional attendees from your chapter or other program-related questions, please contact one of the co-chairs for Leadership Summit 2017:

Pat Malone
PCC Programming Team, Leadership Summit Co-Chair, Detroit Chapter
Twitter: @marketermalone

Mihali Stavlas
PCC Programming Team, Leadership Summit Co-Chair, Triangle Chapter

2017 Leadership Summit Itinerary 

Click the links to view the session descriptions and more information about the speakers.


8:30 a.m. – 7:00 p.m.  Registration Open

8:30 a.m. – 4:30 p.m. Visit AMA Resource Tables 
Don’t miss out on this opportunity to interact with AMA staff and learn more about the variety of ways AMA supports chapters and delivers value to members.

10:00 a.m. – 11:00 a.m. (Optional Session) 
Content, Design, and Technology – The New Era of Brand Engagement​
Steve Navarro, Managing Director and VP of Corporate Development at Right Source Marketing

11:30 a.m. – 1:45 p.m. Opening Luncheon and CEA Celebration
Our opening celebration of award winning chapters is sure to motivate and inspire you! Help us launch our big, bold weekend with Chapter Excellence Award winners’ stories combined with powerful collective energy and camaraderie.

2:15 p.m. – 3:45 p.m. AMA Support Center Update
Learn the latest about strategies and initiatives enabling the AMA Support Center and AMA chapters to deliver a valuable experience to marketers across North America as One AMA.​

4:15 p.m. – 5:30 p.m. Board-in-a-Box: Converging to Solve Board Challenges
An interactive session on how to effectively apply the Board-in-a-Box tools to your chapter’s Leadership, Programming, Membership, Communications and Sponsorship teams. Learn how to tackle common challenges and share best practices and ideas with fellow chapter leaders. Topics include:

  • Leadership

  • Membership

  • Programming

  • Communications

  • Sponsorship

6:00 p.m. – 7:00 p.m. Collaboration Over Cocktails
Continue to build strong connections at cocktail hour!

7:30 p.m. – 9:00 p.m. Dinner and Inspiration: Getting out of the way

Spike Jones, VP of Strategy at Spredfast

Leadership is a hard subject to talk about. Sure, there are tips and learnings… and sometimes maybe too much information. Sometimes we just need to get out of our own heads, which means getting out of our own way. Join Spike as he takes us on a journey of what he has learned throughout his career from some not-so-predictable places and experiences.

9:00 p.m. – 11:00 p.m. UNLEASH After Party with DJ Don Carlo
Continue networking with fellow chapter leaders over cocktails!


7:30 a.m. - 8:30 a.m. - Breakfast

8:00 a.m. - 8:45 a.m. Auf wiedersehen:  The art of knowing when to say goodbye

Amanda Valentine, Celebrity Stylist and Costume Designer​

Amanda Valentine was working behind the scenes as a wardrobe stylist and clothing designer for a decade until Project Runway pushed her into the limelight in 2012. Through the trials of reality television competitions, navigating and utilizing a growing social media presence and using symbiotic skill sets to build a creative career, Valentine found that a healthy balance in the modern workplace depends on your ability to let things go.  

9:00 a.m. – 10:30 a.m. LOUDtables!  

The energy is infectious – and so are the ideas! Share and learn with your chapter peers in one of the highest rated events of Leadership Summit.

LOUDtable Map and List (PDF)

LOUDtable Handouts

10:30 a.m. – 12:30 p.m. Breakout Sessions​ 

12:45 p.m. – 1:30 p.m. Lunch and Ric Sweeney Chapter Volunteer of the Year Award Presentation
To stay strong, you need a little down time, and a lot of motivation. Join us for a relaxing lunch, take time to chat with your table mates, and then hear from our inspirational Volunteer of the Year award winner, Evan Carroll

2:00 p.m. – 3:30 p.m. Leadership Deep Dive Sessions
This new curriculum is focused on the people and process part of board management. The topics allow chapter leaders a chance to explore areas relevant to their chapter’s current situation and explore best practices with other chapter leaders, regardless of their board role. Check in with your Leadership Advisor to identify the best session for your chapter.

4:00 p.m. - 5:30 p.m. Strategic Plan​ning 

Learn the elements of a great strategic plan from a Summit facilitator, and then get to work on your own. An enhanced strategic planning toolkit will help you harness all of the energy and ideas you and your team have captured. Seasoned planning veterans will be available until 5:30 to help you chart your course, but feel free to stay and plan as a team as long as you like!  
Strategic Planning Groups and Rooms (PDF)


8:00 a.m. – 8:30 a.m Continental Breakfast

8:30 a.m. – 10:00 a.m. Personal Leadership Skill Development
Bring it all together with these powerful leadership skill development presentations. Choose from one of these three sessions geared towards building strong leadership skills to help you succeed in both your professional and chapter management roles. These sessions have continually ranked as some of the best at Summit…you won’t want to miss out! This year we offer you:

Inspiring Volunteers to Deliver Great Results - Matt Schaeffer​

Unleashed Leadership - Becoming an Extraordinary Leader - David Wilson

Communications Skills and Storytelling - Brian Woods​​

10:15 a.m. – 11:00 a.m. Dollars to Disney: Discovering the Path to Success

Troy Buder

When asked to define a “successful” person, which adjectives leap to mind?  Do you fit that description?  If not, is it your desire to one day fill those shoes? The road to success can be complicated and unforgiving, often leaving behind a trail of dead bodies and commoditized souls.  But there is good news, it really doesn’t have to be that way!

While the phrase “Overnight Success” is both a fallacy and a misnomer, getting to the “top” doesn’t have to be an arduous and ruthless climb. My perception and definition of success has evolved and morphed over the years of navigating the unique and diverse worlds of Sport, Business and Entertainment. You might be quite surprised to learn that the secret to Obtaining, Maintaining and Containing success, is not nearly as complex as we make it out to be.​

11:00 a.m. – 11:15 a.m. Closing Celebration

11:15 a.m. – 11:30 a.m. Post-Summit Poster Signing with Troy Buder
Get a poster autographed from keynote speaker Troy Buder!

12:00 p.m. – 2:00 p.m. Visit AMA Sup​port Center Office​​​​​​​ ​​
Grab a cab or Uber to downtown for a tour of AMA’s beautiful new office, hosted by AMA CEO, Russ Klein, and AMA Communities Coordinator, Lore Gil. 


Content, Design, and Technology – The New Era of Brand Engagement
Steve Navarro
, Managing Director and VP of Corporate Development at Right Source Marketing
It is true… Content is still King. But too much of anything could cause this old King to lose power. 

As brands have fully embraced the concept of becoming publishers and buyer behaviors become increasing more challenging to predict, marketers are faced with the daunting task of increasing the value of every audience touch point. The key to success is not to increase the production and output of content. In fact, the brands that are winning this battle field are leading with design and leveraging technology to increase the relevance and timeliness of the content they have.  

Enter the new era of brand engagement. 

In this session, Steve Navarro, Managing Director and VP of Corporate Development at Right Source Marketing, will discuss the intersection of content, design and technology. This pre-conference event will:

  • ​Help marketers understand what it means to be design-led
  • Re-define audience engagement best practices
  • Explore ways you can incorporate these concepts into your marketing organization. 

Unleashed Leadership: Becoming an Extraordinary Leader
David Wilson
How do you create an organizational culture built on exceptional leadership and an inspiring vision?  How do you use that leadership and vision to drive extraordinary team performance?  In this must-see session, leadership expert David Wilson, will share insights gained from his leadership experience in the military, business, and with AMA, and provide you actionable steps to help you propel your career and your chapter. This workshop will highlight leadership principles from Simon Sinek, known for popularizing the concepts of "the golden circle" and to "Start With Why", and John Maxwell, leadership expert and author of numerous books including “The 21 Irrefutable Laws of Leadership.”  An added bonus: Two lucky participants will win autographed versions of the latest books from these two leadership gurus.

Inspiring Volunteers: Leveraging Influence to Help Deliver Exceptional Results
Matt Schaeffer
It's easier to inspire people when they work for you. It's harder when they don't. Motivating and inspiring volunteers has its own set of challenges and opportunities. In this session, you will learn how to effectively inspire and motivate volunteers through key leadership principals such as servant leadership, leveraging team strengths, building on individual passions, and crafting a compelling vision. By covering the key foundational principles for influencing others, this workshop will provide you proven techniques that you can put into action to craft a custom, easy to execute plan to help boost your chapter’s results. 

Communications Skills and Storytelling
Brian Woods​
Great leaders are driven to constantly improve. Whether you are a veteran presenter or present once a year, you will take away ideas from this session to become a better communicator and storyteller. A memorable presentation is about delivering your message with power and passion. Learn the science behind effective storytelling and how to transform your ideas and vision into a truly memorable presentation that will influence and inspire. Key takeaways from this session will include saying it with pictures, refining your elevator speech, reference tools, and more.

Breakout Sessions

Breakout Session Groups (PDF)

Keep soaking up as much learning as possible! We’ll break out into leadership roles for a session discussing what YOU’d like to hear from other chapters regarding your roles. We’ll vote on topics of interest and discuss the most pressing with a “been there, done that” approach.​

  • Presidents
  • President-Elects
  • Membership
  • Programming
  • Communications
  • Finance and Sponsorship

2017 Leadership Summit – Leadership Deep Dive Sessions

This new curriculum is focused on the people and process part of board management. The topics allow chapter leaders a chance to explore areas relevant to their chapter’s current situation and explore best practices with other chapter leaders, regardless of their board role. Check in with your Leadership Advisor to identify the best session for your chapter.

Leadership Challenges and Solutions
This session is for Chapter Leaders seeking ideas and counsel regarding specific leadership challenges. Come prepared with a leadership issue you are facing. Through best practices sharing and breakout sessions, leaders will take away ideas and solutions they can put into practice immediately.

The Basics of Chapter Management
This session is designed for new Chapter Leaders as well as seasoned leaders looking to brush up their skills on the fundamentals of managing a volunteer board. The session will provide pointers and ideas on your responsibility as a non-profit board member and how to manage your chapter volunteers more effectively.

Taking Your Chapter to the Next Level
Is your chapter cruising along on auto-pilot or, conversely, having some challenges? This session is designed for chapter leaders looking to take their chapters to a higher level of performance. Attendees will share best practices and lessons learned to drive success.

AMA Brand Essentials and Best Practices
The next AMA Brand has been having a positive impact. This session is for chapters seeking a deeper understanding of the insights behind the new AMA Brand and pointers on how to bring them to life for your chapter. 

Your Chapter’s Role in Your Community​
Giving back is a great way to raise your brand as well as deliver additional member value into your community. In this session, learn how some chapters have been effectively integrating community relations and philanthropic efforts into their chapter’s DNA and walk away with ideas on how you can get started in your chapter.


The Professional Chapters Council of the American Marketing Association is made up of 12 successful past presidents from across the U.S. and Canada. These former chapter leaders represent and mentor all AMA professional chapters. This volunteer council develops and facilitates programs for chapter leaders, such as the annual Leadership Summit and Regional Retreats. They also lead key initiatives such as Board in a Box® and the Chapter Excellence Awards program.​​

Friday, April 28 Pre-Conference Session Speaker

Steve Navarro, Managing Director and VP of Corporate Development, Right Source Marketing

Friday, April 29, Keynote Speaker

Spike Jones, VP of Strategy at Spredfast

Saturday, April 30, Morning Speaker

Amanda Valentine, Celebrity Stylist and Costume Designer​

Saturday, April 30, Ric Sweeney Chapter Volunteer of the Year Award

Evan Carroll - 2017 Ric Sweeney Chapter Volunteer of the Year Award​

Sunday, May 1, Professional Leadership Skill Development

Matt Schaeffer
Leadership Skill Building Session: Inspiring Volunteers to Deliver Great Results

Dave Wilson
Leadership Skill Building Session: Unleashed Leadership - Becoming an Extraordinary Leader

Brian Woods
Leadership Skill Building Session: Communications Skills and Storytelling

Sunday, May 1, Keynote Speaker

Troy Buder, Managing Partner, Atlanta Capital Group

Presenting Team Friday to Sunday

Angela Brutsche, PCC Executive Team, President-Elect, Austin Chapter

Evan Carroll, Ric Sweeney Chapter Volunteer of the Year, Triangle Chapter

Sarah Finstad, PCC Leadership Advisory Team, British Columbia Chapter

Kendra Kelly, Chapter Excellence Award Recipient, Iowa Chapter 

Stewart Law, Immediate Past President, Oklahoma City Chapter

Michelle LeBlanc, Chapter Excellence Award Recipient, Houston Chapter​

Pat Malone, PCC Programming Team, Leadership Summit Co-Chair, Detroit Chapter

Linda Mansur, PCC Leadership Advisory Team, Team Chair, Nashville Chapter

Greg Millman, PCC Leadership Advisory Team, Tampa Bay Chapter

Daniel Monday, Chapter Excellence Award Recipient, Knoxville Chapter

Stan Phelps, Chapter Excellence Award Recipient, Triangle Chapter

Mihali Stavlas, PCC Programming Team, Leadership Summit Co-Chair, Triangle Chapter

Aaron Templer, Immediate Past President, Colorado Chapter

Robin Tooms, PCC Leadership Advisory Team, Houston Chapter

David Wilson, PCC Leadership Advisory Team, Birmingham Chapter

Brian Woods, PCC Executive Team, Immediate Past President, Tucson Chapter


Angela Brutsche, PCC Executive Team, President-Elect, Austin Chapter

Twitter: @atbrutsche

Angela is the Vice President of Communications and Marketing for the Texas Association of REALTORS, where she works on behalf of 100,000 Texas REALTORS’ to promote homeownership rights and to keep homeownership affordable. Previously, Angela was Deputy Director for the Texas Veterans Land Board (VLB), a division of the Texas General Land Office dedicated to serving 1.7M military veterans in Texas. Throughout her career, Angela has led strategic initiatives that encompass a broad range of marketing communications efforts in the real estate and technology arenas.

Angela has been involved in AMA for over a decade and served as president of the Austin, Texas Chapter of the AMA in 2011. She holds a Master of Business Administration from Texas State University and a Bachelor of Arts degree in Communications and English from St. Edward’s University. With experience in  association management and a strong belief in the benefits that great associations like AMA bring to the community, Angela earned her Certified Association Executive (CAE) designation in 2009.

Evan Carroll, Ric Sweeney Chapter Volunteer of the Year, Triangle Chapter

Twitter: @evancarroll

Evan Carroll is Co-President for Attended, a full-service experience design and management firm based in Raleigh, North Carolina. Evan’s career spans roles in user experience, marketing, and product management for leading agencies and technology companies.

He’s the author of two technology books and has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPR’s Fresh Air, The Atlantic, and Popular Science.

A frequent speaker on technology, marketing, and digital culture, Evan has presented to audiences at SXSW Interactive, the Library of Congress, the Internet Archive, the American Bankers Association, the American Bar Association, and the American Marketing Association, among others.

Before starting Attended, Evan worked at ChannelAdvisor, an e-commerce software company that helps brands and retailers extend their reach. Previously, Evan worked at Capstrat, an award-winning communications agency in the Omnicom Group. There Evan helped technology, healthcare, and higher education clients craft their digital and traditional communications.

Evan is co-author of the book, Blue Goldfish, which highlights businesses leveraging technology, data and analytics to do a “little something extra” to improve the experience for their customers.

In 2014, Evan founded High Five Conference, the premier conference for marketing and creative professionals in Raleigh, NC. Hosted by AMA Triangle, the three-day Conference hosts 500 professionals and features more than 20 inspiring speakers.

A leader in digital legacy and personal archiving, Evan is co-author of the book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy? (New Riders Press, 2010).

Evan holds MS and BS degrees in Information Science from UNC-Chapel Hill. He’s a past president of the American Marketing Association Triangle Chapter and is a member of the National Speakers Association.

Sarah Finstad, PCC Leadership Advisory Team, Team Member, British Columbia Chapter

Twitt​er: @SaraheFinstad

Sarah Finstad is the Executive Director, Global Communications and Programs at Destination Canada, Canada’s national tourism marketing organization. 

Based in Vancouver, Canada, Sarah is a seasoned marketer with over 18 years of marketing experience that has spanned industries such as higher education, oil and gas, retail, marketing consulting, and now tourism. She is highly connected to both a local and national marketing community serving as a PCC Leadership Advisor for the AMA and Past President for the British Columbia AMA. Sarah completed her year as President of the BCAMA Board from 2013-2014, achieving unprecedented sponsorship, membership, and event attendance results that led to the prestigious 2014 AMA Programming Special Merit Award. Prior to her Presidency, she held the President-elect position for 2 years. And before that, she held the position of Director of Marketer of the Year, overseeing event and communications planning for the annual Marketer of the Year gala, honouring the outstanding marketing achievements of BC Hydro and Rocky Mountaineer.

Kendra Kelly, Chapter Excellence Award Recipient, Iowa Chapter 

Twitter: @KendraInIowa

Kendra is an Account Director at Meyocks, a branding and advertising agency that shapes marketplace meaning for food, ag, health and mentor brands. Kendra’s motto is strategy first, always. At Meyocks, her work in an account service role is focused on understanding and developing client strategies. 

She has more than 20 years of experience as a results-driven marketer in the insurance and financial services sector. Prior to Meyocks she spent more than 17 years as marketing director at a national legal insurance provider where she lead a team that took their product from group insurance to direct to consumer. 

Kendra has served AMA Iowa for more than nine years including roles as VP of Membership, Secretary and President. Currently as Immediate Past President she has been leading the pilot of the United Way partnership. Kendra loves soccer and is a team manager and active volunteer for a local youth soccer club. She also volunteers for a local organization focused on compassion through hospice, heathcare services and grief support. 

Stewart Law, Immediate Past President, Oklahoma City Chapter

Stewart Law is the Research Manager for Evolve, a full-service marketing research and website usability firm. In his role at Evolve, Stewart generates insights for clients surrounding their brand awareness and perception, customer experience, advertising campaigns and brand messaging. As a UX practitioner, he also consults with clients on how to provide a better online experience for their users. 

Stewart has been involved with AMA for 10 years, first helping to establish a chapter at his alma mater during his senior year of college, and serving on the board for the Oklahoma City chapter the past 7 years. He served as the chapter’s President during the 2015-16 year, and under his leadership the chapter was recognized for Programming Excellence, Leadership & Finance Special Merit, and was inducted into the Platinum Club of Continuing Excellence. 

Stewart holds a Bachelor’s degree in Marketing and a MBA from Oklahoma Christian University. 

Michelle LeBlanc, Chapter Excellence Award Recipient, Houston Chapter

Twitter: @michellebluesky

Michelle LeBlanc is the Founder of Blue Sky Marketing. 

A marketing strategist, Michelle guides her client companies through the vast array of marketing tools and choices to craft winning sales and marketing strategies that achieve their business goals. 

Michelle has over 20 years of experience in marketing, both in business-to-business and business-to-consumer marketing. Her breadth of industry experience includes industrial, technology, retail, and healthcare among many others. Michelle continually looks for connectivity across industries and technologies that can be leveraged for marketing programs. 

With a marketing degree from the University of New Orleans and MBA from Tulane, Michelle brings to her clients a strong focus on strategic marketing.

Michelle has served in several capacities across multiple professional organizations including the Boards of American Marketing Association, Houston Advertising Federation and Urban Land Institute Houston.  Michelle is currently Immediate Past President of the American Marketing Association‘s Houston Chapter and serves on the Management Committee for Urban Land Institute Houston as Communications Chair.

Pat Malone, PCC Programming Team, Leadership Summit Co-Chair, Detroit Chapter

Twitter: @marketermalone

Pat Malone is Director of Marketing for Sodexo, a global provider of food service and integrated facilities management to business, health care, education, government and leisure venues. In her role at Sodexo, Pat leads strategic marketing and innovation initiatives to differentiate and position Sodexo as an industry thought leader in Sodexo’s business sector.

Pat has 20 plus years of strategic marketing experience, as well as extensive experience leading change and innovation, in both agency and organizational roles. Her industry experience includes healthcare, higher education, and financial services. Pat is also Principal and owner of MaloneWorks Marketing and Business Consulting, where she provides marketing and brand consulting for small to medium-sized organizations.

A long-time AMA member with a passion for the advancement of the marketing profession, Pat has held a number of board positions with AMA Detroit, and currently serves as Co-Chair for Leadership Summit 2017. 

Pat holds a Bachelor’s Degree in Communications and a Master’s in Business Administration with a concentration in Marketing, both from Oakland University. 

Linda Mansur, PCC Leadership Advisory Team, Team Chair, Nashville Chapter

Twitter: @LindaLMansur

Linda Mansur is a senior manager, Market Development Services, with Deloitte, a global consulting and advisory firm providing audit, consulting,  financial advisory, tax and risk management services with more than 200,000 professionals globally in 150 countries. Linda has more than 30 years of experience in marketing, publishing and project management, primarily in t​he manufacturing and agriculture industries. She is currently part of Deloitte’s U.S. Client Account Management group. She is also part of Deloitte’s MDS Learning and Development, focused on providing training and professional development for the firm’s U.S. marketing, sales, pursuit and account management professionals.

Linda joined AMA in 2006 and served on the Nashville Chapter board from 2007-2014, serving as treasurer for several years and president in 2012-2013.  During her year as president the Nashville Chapter launched a CMO Council and helped the Nashville Business Journal launch a CMO Awards program. The Nashville Chapter received an Outstanding Achievement Award for Leadership and Membership Excellence for her year as president. 

Linda is a graduate of the University of Central Missouri with a BS in Mass Communications and a BS in Economics. She has served on a number of non-profit boards, including the Arthritis Foundation and American Diabetes Association. For the past two years Linda has been a judge on the Nashville Chamber of Commerce Emerging Leaders Awards for PR, Advertising and Marketing. She supports Youth About Business and helps provide local CMOs to serve as advisors during the YAB Summer Camp competitions. She is an officer of the National Society Daughters of Founders and Patriots and a Committee Chairman for the National Society Daughters of the American Colonists, as well as serving as a state officer in both organizations.  

Greg Millman, PCC Leadership Advisory Team, Team Member, Tampa Bay Chapter

Greg Millman is Vice President of Marketing & Communications for Eagle Asset Management, an equity and fixed income investment management firm and wholly owned subsidiary of Raymond James Financial. He directs all marketing and corporate communications efforts, with an emphasis on supporting the firm’s wirehouse and regional, institutional, and international sales teams. Prior to joining Eagle, Greg was a Senior Marketing Manager at AchieveGlobal, a worldwide leader in corporate training and performance enhancement. He also spent over 6 years at Kforce as a Senior Marketing Manager where he was responsible for initiatives including candidate and client acquisition campaigns, re-branding a division, building annual marketing plans, and overseeing the firm’s website strategy and content. 

Mr. Millman holds a Bachelor of Science degree in finance from Miami University, Ohio and an MBA in marketing and commercial real estate from the University of Florida.

Daniel Monday, Chapter Excellence Award Recipient, Knoxville Chapter

Daniel Monday is a marketing and sales executive in Knoxville, TN, helping companies grow their revenue through the use of digital marketing strategies at Slamdot. Daniel graduated from the University of North Carolina in Chapel Hill with a Bachelor’s degree in Journalism and Advertising, and a minor in Information & Library Science. He saw the potential of Facebook, joining in May 2004, about 4 months after it started, when it was still limited to specific colleges. Daniel has over 10 years of marketing experience, and is driven by his passion for people and helping businesses thrive.

He joined Samdot in the fall of 2005, helping grow the startup company, which focuses on website development, hosting and digital marketing for small and mid-sized companies. Since starting with Slamdot he has moved from sales associate to Chief Operating Officer, working on new business development, customer service, marketing and day-to-day operations of the Slamdot Store.

Daniel is active in numerous organizations, which includes being an Ambassador in 2 Chambers of Commerce, the co-chair of the Carolina Alumni Club, and Past President of the Knoxville Chapter of the American Marketing Association. He received the President's Award as volunteer of the year in 2015 for the Knoxville AMA, and was named Ambassador of the Year at the Knoxville Chamber in 2011. He's been a member of REO's Partners in Networking Chapter since 2008, having served on the board and recognized as the single Gold Standard member across REO in 2010. Daniel has also served on the boards of both the Fountain City and Powell Business & Professional Associations.

His better half is Emily, and they have a son, Walker, as well as two cats and a lab/pitbull mix named Rio. They enjoy spending time with friends, watching Carolina basketball, and traveling, along with walks, playground time and reading, but really whatever Walker wants to do.

Steve Navarro, Managing Director and VP of Corporate Development, Right Source Marketing

As a managing director and vice president of corporate development at Right Source Marketing, Steve Navarro is responsible for client success and overall business growth.

Steve brings 25 years of experience in revenue and organizational growth strategies. He has held various leadership roles including vice president of market development at R2integrated where he led sales and client development, offering integrated digital marketing solutions.

As vice president of online communities at BDMetrics, he helped clients reach and engage their audience by building community between the brand, content, and the consumer. Prior to BDMetrics, Steve was director of business development for RWD Technologies, where he consulted with Fortune 100 companies to improve productivity by implementing emerging technologies and human capital management.

Steve has a bachelor’s degree in business and economics from Randolph-Macon College in Virginia and is actively involved in the business community in Baltimore. He sits on board of directors for the Education Foundation for Baltimore County Public Schools, and the advisory board for Greater Baltimore Committee and Howard Tech Council.

Fun fact: Steve once traveled with the Baltimore Ravens team members and received a police escort everywhere they went. He now aspires to only travel with a police escort.

Stan Phelps, Chapter Excellence Award Recipient, Triangle Chapter

Twitter: @StanPhelpsPG

Stan Phelps is the Founder of PurpleGoldfish.com, a think tank based at the Frontier in Research Triangle Park. He is a TEDx speaker, Forbes contributor, and IBM Futurist. Stan's keynotes and workshops are focused on customer experience, employee engagement, technology, and purpose. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy. He’s the author of six books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish – Service Edition, and Red Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He is currently the Immediate Past President of the Triangle Chapter, AMA's Gold Chapter of the Year for 2015-16. Stan lives in Cary, North Carolina, with his wife Jennifer, two boys Thomas and James, a blind Tabby named Ginger Baker, and Glen of Imaal Terrier named MacMurphy.

Matt Schaeffer, PCC Leadership Advisory Team Member, PDX Chapter

Twitter: @ischaeff1

Matt Schaeffer was raised in rural Oregon where he learned good ol’ fashioned hard work, and the value of owning and putting care into his job, by tending the land of farmers in Silverton (or push mowing his parents’ 8 acre farm). He moved to Portland to earn degrees in both Marketing and Advertising from PSU’s School of Business - and to live in such a Wonderland as PDX is.

He’s led initiatives including video creative and production, a national mobile sampling tour, and advertising and segmentation research. He pulls from experience with Regence BlueCross BlueShield, Kaiser Permanente, Tillamook County Creamery Association and his 8 years with the AMA, most recently his term as President of AMA PDX.

When not at work, Matt can be found spending time (i.e. eating great food) with his wife Shannon, volunteering for Special Olympics Oregon or TEDxPortland, taking in a Timbers or Ducks game, CrossFitting (counterpoint to activity number 1), and prepping for the impending birth of his and Shan’s first baby.

Twitter: @aschmaltzie

April Schmaltz is the vice president of marketing and business development for Delta Dental of Iowa, the largest dental benefits carrier in Iowa.  Delta Dental provides dental and vision benefits more than 1 million members, including individuals, employees of more than 3,700 Iowa companies, and enrollees of state-run government programs. As a not-for-profit, Delta Dental funds the company’s Public Benefit Program and Foundation that invest in projects to improve the oral health of Iowans. Since 2002, Delta Dental has contributed more than $25 million to improving the health and smiles of Iowans.

Prior to joining Delta Dental of Iowa, April received hands-on marketing and business strategy experience with TMG Financial Services, Marsh U.S. Consumer, Briggs Corporation and ResCare Premier. April holds a Bachelor’s degree in Psychology from Saint Mary’s University and a Masters of Business Administration (MBA) from Iowa State University. April has been involved with the AMA for over 10 years and has served on the Professional Chapters Council for three years. 

Twitter: @JMilkeSchultz

Jennifer Schultz is the director of development communications for the University of Nebraska Foundation. Prior to joining the foundation, she worked in marketing and communications roles for the health and fitness industry and the health care software industry. 

Jennifer has been a member of the AMA since 2006 and began her volunteer engagement immediately after joining by coordinating the Lincoln chapter’s first Professional Certified Marketer preparation course. As her volunteer commitments with the AMA continued to grow, so did her passion for the organization. After serving as membership chair for two years, Jennifer joined the leadership track and served as president of the chapter in 2010-11. During her year as president, the chapter won Chapter of the Year. 

Jennifer holds a Master of Arts in Marketing, Communication and Advertising and a Bachelor of Journalism in New-Editorial and Advertising from the University of Nebraska-Lincoln. She enjoys going to her children’s activities, playing sand volleyball and attending Husker athletics. In addition to volunteering with the AMA, Jennifer is an officer for the Raymond Central PTO, serves on the Raymond Central Wrestling Club board and is active with the Raymond Central Youth Sports Association.

Mihali Stavlas, PCC Programming Team, Leadership Summit Co-Chair, Triangle Chapter

Twitter: @MihaliStavlas

Mihali Stavlas is founder and CEO of Mellonaid, an analytical + creative-driven agency in Raleigh, North Carolina. At Mellonaid, Mihali helps clients capture and recreate their brand's story by encompassing the full spectrum of all its touch points: identity, collateral materials, advertising, marketing, user experience, web design and interactive media. 

All who know Mihali attest to his unwavering commitment and dedication to helping his clients thrive. In addition to overseeing Mellonaid's daily development of client relationships and strategy, Mihali also serves on the board of advisors for the Triangle AMA (American Marketing Association) and hosts a marketing radio talk show out of California called This Week in Marketing powered by wsRadio. 

Born and raised in Crete, Greece, Mihali has many stories of his own to share of from living on the Grecian shores and transitioning to Williamsburg, Virginia. Today, Mihali lives in Durham, NC with his wife Laura and their two children and continues his aspirations of enriching AMA’s members’ involvement and experience.​

Aaron Templer, Immediate Past President, Colorado Chapter

Twitter: @AaronTempler

Aaron Templer is a consultant with a music problem. He runs a marketing firm focused on influence: the intersection of leadership and brand management. He presents and teaches on these topics as well, and plays percussion in various projects around Denver (maybe a little too much). Aaron's clients span many industries but they're usually world-changers that have something driving them other than profit.

Robin Tooms, PCC Programming Team, Brand Liaison, and PCC Leadership Advisory Team, Team Member, Houston Chapter

Twitter: @rtooms

Robin Tooms is a partner and VP Strategy at Savage Brands, an agency that builds purposeful brands by helping companies discover and deliver their corporate purpose. Robin oversees brand, marketing and digital strategy efforts for the firm. 

She works closely with clients to develop brand positioning, online marketing strategies, content strategies and optimal user experiences. With an emphasis on digital communications, Robin is dedicated to staying on the forefront of innovative technologies that build loyalty and drive business.

A member of the Savage team for almost 20 years, Robin applies her background of design, development and strategy to help clients look for value where business, customers and technology intersect. Robin received her MBA from the Rice University Jesse H. Jones Graduate School of Business and an honors degree in Graphic Communications from the University of Houston. She has also taught at the University of Houston in the Graphic Design Program. Robin was a recipient of Houston Business Journal’s “40 under 40” award for 2010 and GDUSA’s “People to Watch” for 2011. Her weekly web series, Brandonomics, is published by The BusinessMakers on the HighDrive network.

Robin firmly believes that everyone has a responsibility to support the community that helped their personal and professional success. Her mission has been twofold: create awareness and value for our design and marketing communities, and support the organizations and students that will shape the next generation of professionals. A long-time board member, she has also held the office of President for both the local boards of AMA Houston (2012-2013) and AIGA Houston (2005-2010), as well as serving as a national AIGA Board Member from 2010-2013.

David Wilson, PCC Leadership Advisory Team, Team Member, Birmingham Chapter

Twitter: @DewMarketing

David Wilson believes in servant leadership.

Described as a “visionary”, and a “rock star in the marketing field with infectious energy.” 

David loves to teach entrepreneurs, business leaders, students, and organizations the art and science of business, especially within the field of marketing.   

David is a results-driven executive leader with 25+ years of experience within a Fortune 50 company (UPS), and currently works as an internal/external business consultant and marketing & business strategist. His professional experience spans the full range of business functions – business development, marketing, new product development, operations, and director level executive administration.  

David’s greatest strengths are his creativity, business vision, servant leadership, and mentorship.  He is a corporate innovator helping to develop UPS’s new initiative to work within the startup community.  He partners with incubators/accelerators, state and local governments, higher education, and local organizations to help entrepreneurs achieve profitable growth.

He serves on the American Marketing Association’s (AMA) Professional Chapter Council, and is a Past President of the AMA Birmingham Chapter.  He is the Vice President of the Board of Directors for the Central Alabama Food Bank and has served as the Vice Chair of the Board for the Nashville Business Incubator Center.  David is an Angel investor, and has been an Adjunct Faculty Member at Samford University, University of Alabama at Birmingham (UAB), and Indiana Wesleyan University, where he earned his MBA.  

He is a featured speaker, mentor, and competition judge at varies startup and marketing events throughout the mid-South area, and nationally. 

David and his wife Amee live in the Birmingham, Alabama area. Amee is a 3rd grade teacher.  They are both US Air Force veterans, where they served throughout Europe and Asia.  They are “empty nesters” with their two dogs, and look forward to Sunday dinner with their four kids and son-in-law.  When not working or hanging out with Amee, David’s hobbies include personal fitness, fishing, gardening, and a good cigar…

David is authoring several books on Marketing Strategy, Leadership, Branding, and Social Media, with the first coming out in 2017. 

Connect and join him at:

Instagram - instagram.com/dewmarketing1

LinkedIn - linkedin.com/in/dewmarketing

Brian Woods is a founding partner of Southwest Print and Promotions (SWP&P) and brings over 20 years hands on experience in print related industries, including work experience with Fortune 500 companies such as Moore North America and FedEx Kinkos.

SWP&P has offices in Tucson and Phoenix. Multiple location businesses and franchisors utilize SWP&P's online ordering system to maintain brand standards regardless of their location. SWP&P also provides products that align with customer’s marketing and brand needs such as print, apparel, uniforms, promotional products, signage and much more.

Brian also has been an active member of Tucson’s American Marketing Association (TAMA) board, and most recently served as its President. During his leadership, the TAMA chapter realized its first profit in 5 years, grew membership 12%, exceeded program attendance goals and reestablished a relationship with the University of Arizona Chapter. TAMA also won the Turnaround Chapter of the Year, Membership Excellence and Programming Special Merit under Brian’s leadership in 2010.

Spike Jones is a results-proven communications professional specializing in digital and word of mouth marketing. With 20 years of experience, highlights of his career include working at Brains on Fire; SVP of the Digital Customer Experience team at Fleishman-Hillard; Managing Director of Digital at Edelman and is currently serving as VP for the Strategy group at Spredfast.

Spike's background includes contributing strategic development – from insight to creative execution – of award-winning, best in class integrated digital and word of mouth programs for companies including: BMW, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Verizon, Fiskars Brands, Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement) and Best Buy. 

Spike also played a significant role in growing Brains on Fire into one the most sought-after and well-respected word of mouth companies in the industry while growing revenue 225% and profit 600% in a four-year period. In addition, he is a co-author of the book Brains on Fire, published by Wiley & Sons in 2010. 

He has served on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and presented at private events (Michelin, Biltmore Estates, Marcus Hotels, Susan G. Komen Foundation) and at national conferences like SocialFresh, the Public Relations Society of America events, GasPedal’s WOM Supergenius Summit and the Association of National Advertiser’s Senior Think Tank Committee.

Troy Buder

Troy A. Buder is a Managing Partner at Atlanta Capital Group. ACG is one of the most successful Wealth Management firms in the Southeast. Mr. Buder came to ACG after merging his own company Tri Pillar Investments with ACG in July 2014. Mr. Buder has dedicated 20 years of his professional life to the Financial Services industry, having worked at Wachovia/Wells Fargo and AIG/VALIC prior to his founding of TPI. Mr. Buder holds numerous securities licenses, along with a BS in International Business and an MBA.

Mr. Buder is also the Founder & President of TABu Filmz, a production company focused on creating Family-Friendly, inspirational movies. TABu Filmz is excited about their Q4 2016 release of "The Queen of Katwe" - a compelling, true story produced in collaboration with Disney. Mr. Buder has appeared regularly on CNBC & FOX Business, providing insight and perspective on Global Economic issues. Mr. Buder also serves on the boards of Hockey Ministries International & Family Health Ministries, and volunteers with the MAW Foundation.

Amanda Valentine

Amanda Valentine, celebrity wardrobe stylist and costume designer, will be joining us for a special appearance. Amanda is founder of her own design collection which has been voted Nashville's "Best Fashion Designer" from 2012 - 2016 and earned 2014 Runner-Up for Project Runway, Lifetime’s fashion design competition for the annual New York's Fall Fashion Week.

Registration is not available at this time.

​​Reserve a room by Friday, March 31, 2017, to receive the special AMA room rate of $140.00 per (plus taxes – approx. 14%). 

Reserve online here or call 888-627-8517 and reference the AMA Chapter Leadership Summit to receive the special rate.

​​AMA Support Center Office​​​​

  • On Sunday, April 30, following the conclusion of Leadership Summit, grab a cab or Uber to downtown for a tour of AMA's beautiful new office, hosted by AMA CEO, Russ Klein, and AMA Communities Coordinator, Lore Gil.
  • All AMA chapters leaders who are pre-registered for Leadership Summit (i.e no onsite registrations) will have security clearance to visit the AMA Support Center office. Additional people cannot be accommodated (i.e. family, friends).
  • The AMA Support Center office is located in the One Prudential Plaza building at 130 E. Randolph St, Chicago, IL. It can be reached from the Westin O'Hare in about 45 minutes to an hour by cab, Uber, or public transit.
  • Most doors to the building are locked on the weekend, including the main doors on Randolph St. To enter the building, visitors must use the doors on Stetson Avenue on the east side of the building.
  • Visitors must check in at the building's Security Desk between noon and 2:00pm and show a photo ID. Visitors arriving outside of this time or without a photo ID will not be granted access.
  • The Security Desk will give check-in visitors access/instructions to take an elevator to the AMA Support Center Office on the 22nd Floor.
  • AMA CEO, Russ Klein, and AMA Communities Coordinator, Lore Gil, will be in the office to greet visitors and give them a tour of the space. 
  • The AMA Support Center office building borders Millennium Park and is a short walk away from the Magnificent Mile, so there are a ton of activities to do, places to shop, and restaurants to grab lunch in afterward for those who have the time.

​AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for Leadership Summit in Rosemont (Chicago), IL (ORD, MDW). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now​ 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

The Westin O’Hare offers daily complimentary shuttle service to and from the Chicago O'Hare International Airport. For domestic flights, pick up is at the Hotel Shuttle Center Door #3, which is located just off the baggage claim area. Between midnight and 5:00 am, please call (847) 698-6000 to arrange service. Pick up at the International Terminal or disabled accessible shuttles are available upon request by calling (847) 698-6000. 

The Blue Line L runs 24 hours a day, and a trip between the airport and the hotel takes just about 15 minutes and costs $2.25 per passenger. The O’Hare Blue Line L Station is located within the airport, and the Rosemont Blue Line L Station is located just under a half mile walk from the Westin O’Hare.

 taxi trip takes just under 10 minutes, and the estimated fare is $15 for a single passenger.

AMA Leadership Summit attendees will receive discounted parking at the hotel.

​​Great experiences are never possible without support, and the team of the 2017 Leadership Summit would like to thank the following sponsors for their contributions:​​


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 Get Connected


Social media will play a pivotal role in Leadership Summit 2017. You’ll be able to connect with chapter leaders in advance. Participants will be able to gain access to ideas and presentations through various social channels.

We invite you to join the pre-Summit conversation now on our AMA Summit Facebook Fan Page and on Twitter @amasummit​ and #amasummit. Make the most of your Summit experience. 

Watch for updated weekend information and maintain valued connections long after the weekend.​


 Leadership Summit Sponsors


​Great experiences are never possible without support, and the team of the 2017 Leadership Summit would like to thank the following sponsors for their contributions:​

CTM Interactive 

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